--- description: If you're wondering how to learn the fundamentals of inbound marketing, there are many resources that can help. In this article, I show how I... title: How I Learned Inbound Marketing image: https://www.leanlabs.com/hubfs/blog_post_imgs/learn-inbound-marketing.jpg --- [Blog](https://www.leanlabs.com/blog)/ [Growth Marketing](https://www.leanlabs.com/blog/topic/growth-marketing) # How I Learned Inbound Marketing 1 min read time ![How I Learned Inbound Marketing](https://www.leanlabs.com/hs-fs/hubfs/blog_post_imgs/learn-inbound-marketing.jpg?width=765&height=430&name=learn-inbound-marketing.jpg) I spent the last 5 years building a successful rental equipment business in the Midwest. When the majority partner sold out, the search for my next success began. Prior to May '15, I had never heard of Inbound marketing. So what does managing operations for equipment firms and studying process improvement have to do with inbound marketing? Nothing! So when I started as Head of Operations at Lean Labs, I had a lot to learn... here's how I did it! Reading the book _In_ _bound Marketing: Attract, Engage, and Delight Customers Online_ by Halligan and Shaw. From the first couple chapters, I was hooked. I knew this inbound methodology was "bound"(pun intended) to succeed wherever it was applied, no matter what industry. Subscribing to the HubSpot [blog](http://blog.hubspot.com/). As if the book wasn't enough, how about ongoing tips and the latest innovations from the pro's sent right to my inbox every week. Reading our _[Conquering the Inbound Marketing Mountain](//www.lean-labs.com/conquer-the-inbound-marketing-mountain?%5F%5Fhssc=200632625.1.1444860341233&%5F%5Fhstc=200632625.66b7fa4b58e97a19045330685d036578.1436411420229.1441309429469.1444860341233.5&hsCtaTracking=7a3cd443-b0fe-4913-95f1-963302b60fa1%7Cbd88a042-f0e8-43a5-a58e-98fc9fda083c)_ ebook: By reading this ebook you'll learn: * How to develop compelling marketing offers * How to drive visits to your offers and convert them into leads successfully * Ways to nurture leads and make them more qualified * What metrics to track to evaluate performance [![inbound-marketing-mountain](https://no-cache.hubspot.com/cta/default/275827/367c8116-5457-4d10-b63f-48eca429056b.png)](https://cta-redirect.hubspot.com/cta/redirect/275827/367c8116-5457-4d10-b63f-48eca429056b) ## Latest, related and recommended posts [ ![What is closed-loop marketing? Definition, process, and examples](https://www.leanlabs.com/hs-fs/hubfs/2022%20blog%20featured%20images/26%20(2)%20(1).png?width=500&height=500&name=26%20(2)%20(1).png) Growth Marketing What is closed-loop marketing? Definition, process, and examples Read more ](https://www.leanlabs.com/blog/what-is-closed-loop-marketing) [ ![Loop marketing vs. inbound marketing: what changed and what didn't](https://www.leanlabs.com/hs-fs/hubfs/2022%20blog%20featured%20images/37%20(4)%20(1).png?width=500&height=500&name=37%20(4)%20(1).png) Growth Marketing Loop marketing vs. inbound marketing: what changed and what didn't Read more ](https://www.leanlabs.com/blog/loop-marketing-vs-inbound-marketing) [ ![How to implement loop marketing: the 90-day roadmap](https://www.leanlabs.com/hs-fs/hubfs/2022%20blog%20featured%20images/32%20(1)%20(1).png?width=500&height=500&name=32%20(1)%20(1).png) Growth Marketing How to implement loop marketing: the 90-day roadmap Read more ](https://www.leanlabs.com/blog/how-to-implement-loop-marketing-90-day-roadmap) [![About Lean Labs](https://www.leanlabs.com/hubfs/LL%20V4.1/logos/LL%20Logo%20Dark.svg)](https://www.leanlabs.com) Lean Labs builds growth machines that take 7-figure startups to 8\. → [**See How!**](https://www.leanlabs.com/approach/why-lean-labs) Share [ ![Share on facebook](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/Facebook.svg) ](http://www.facebook.com/share.php?u=https%3A%2F%2Fwww.leanlabs.com%2Fblog%2Fhow-i-learned-inbound-marketing%3Futm%5Fmedium%3Dsocial%26utm%5Fsource%3Dfacebook) [ ![Share on linkedin](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/LinkedIn.svg) ](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.leanlabs.com%2Fblog%2Fhow-i-learned-inbound-marketing%3Futm%5Fmedium%3Dsocial%26utm%5Fsource%3Dlinkedin) [ ![Share on reddit](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/reddit.svg) ](https://www.reddit.com/submit?url=https%3A%2F%2Fwww.leanlabs.com%2Fblog%2Fhow-i-learned-inbound-marketing%3Futm%5Fmedium%3Dsocial%26utm%5Fsource%3Dreddit) [ Grade my site![chevron-right](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/chevron-right.svg) ](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLLUGeyXuIFe4n%2B1E42IAXAWWgWgkkHKyylkCaC53TFA5LXNKHbY1ByeZ7mNZ9WHFS1WfZ1VrTarTazLKDbOc%2Btc%2Bg%2BBT11oQTrJhYOQyf5sCqDNGXudXVDytcA7Jb2UdS%2FC5xT4BZA6pMCL%2BHU0XpBYZ%2B0d78FOiUQsXv09XXmngTg%3D&portalId=275827) ![grader laptop](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/grader%20laptop.png?width=552&height=454&name=grader%20laptop.png) ### AI Website Grader Uncover what’s working, pinpoint areas that need improvement, and get trained AI's recommendations on how to turn your website into your brand’s #1 salesperson. 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Copilot ](https://copilot.microsoft.com/) Ask AI ```json { "@graph": [ { "@id": "https://www.leanlabs.com/#organization", "url": "https://www.leanlabs.com/", "logo": { "url": "https://www.leanlabs.com/favicon.ico", "@type": "ImageObject", "width": 60, "height": 60 }, "name": "Lean Labs", "@type": "Organization", "sameAs": [ "https://www.entities.org/entity/lean-labs", "https://www.linkedin.com/company/lean-labs", "https://www.crunchbase.com/organization/lean-labs-eed8", "https://twitter.com/leanlabs", "https://www.youtube.com/@LeanLabs1", "https://www.facebook.com/LeanLabs", "https://ecosystem.hubspot.com/marketplace/solutions/lean-labs", "https://clutch.co/profile/lean-labs", "https://www.g2.com/products/lean-labs/reviews", "https://opencorporates.com/companies/us_fl/P23000000218", "https://www.agencyspotter.com/lean-labs" ], "slogan": "We help companies on HubSpot Drive Growth", "address": { "@type": "PostalAddress", "postalCode": "34638", "addressRegion": "FL", "streetAddress": 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a successful rental equipment business in the Midwest. When the majority partner sold out, the search for my next success began. Prior to May '15, I had never heard of Inbound marketing. So what does managing operations for equipment firms and studying process improvement have to do with inbound marketing? Nothing! So when I started as Head of Operations at Lean Labs, I had a lot to learn... here's how I did it! Reading the book Inbound Marketing Attract, Engage, and Delight Customers Online by Halligan and Shaw. From the first couple chapters, I was hooked. I knew this inbound methodology was bound(pun intended) to succeed wherever it was applied, no matter what industry. Subscribing to the HubSpot blog. As if the book wasn't enough, how about ongoing tips and the latest innovations from the pro's sent right to my inbox every week. Reading our Conquering the Inbound Marketing Mountain ebook By reading this ebook you'll learn How to develop compelling marketing offers How to drive visits to your offers and convert them into leads successfully Ways to nurture leads and make them more qualified What metrics to track to evaluate performance", "articleSection": ["Growth Marketing","ll-no-index"], "keywords": ["Growth Marketing","ll-no-index"], "author": [ { "@type": "Person", "name": "Stephen Coursen", "url": "https://www.leanlabs.com/blog/author/stephen" } ], "dateModified": "2026-07-22 09:14:39.000Z", "description": "I spent the last 5 years building a successful rental equipment business in the Midwest. When the majority partner sold out, the search for my next success began. Prior to May '15, I had never heard of Inbound marketing. So what does managing operations for equipment firms and studying process improvement have to do with inbound marketing? Nothing! 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