--- description: Is your website ready for the biggest rankings shakeup in Google history? If your website isn't mobile-friendly, you will soon see a major drop in... title: Everything You Need to Know About MobileGeddon image: https://www.leanlabs.com/hubfs/blog_post_imgs/mobilegeddon.jpg --- [Blog](https://www.leanlabs.com/blog)/ [ll-no-index](https://www.leanlabs.com/blog/topic/ll-no-index) # Everything You Need to Know About MobileGeddon 2 min read time ![Everything You Need to Know About MobileGeddon](https://www.leanlabs.com/hs-fs/hubfs/blog_post_imgs/mobilegeddon.jpg?width=765&height=430&name=mobilegeddon.jpg) Today is April, 21st, and Google is rolling out one of the most impactful algorithm updates in its history. Websites of all sizes, from major brands to small businesses will face the possibility of losing their search rankings, thus, losing traffic, and ultimately, losing revenue as a result. As mobile traffic increases and desktop traffic decreases, Google is going to penalize sites that are not responsive. This means, if your site isn’t optimized for a mobile device, your rankings will be lower than other sites that are. SEO experts have dubbed this update, Mobilegeddon. Are you ready for it? ## What You Need to Know About Google’s Mobilegeddon Surprisingly, there are a lot of sites for recognizable brands that will be hit hard with this update. According to [USA Today](http://www.usatoday.com/story/tech/2015/04/20/mobilegeddon-could-impact-your-business/26090627/), brands such as California Kitchen, Versace, Sees Candy, and even European airline, Ryanair, are all failing the mobile test. This means those brands, unless they upgrade their site to be mobile friendly, will see their traffic start to fall as their ranking in the Search Engine Results Pages (SERPS) go down. And if those brands are facing the gavel of Google’s judgment, small businesses won’t get a pass either. ### Fortune 500 Companies Aren’t Ready According to [ this TechCrunch article](http://techcrunch.com/2015/04/21/googles-mobile-friendly-update-could-impact-over-40-of-fortune-500/#.c9o6lr:tggX): * This Google update will affect over **40%** of Fortune 500 companies’ websites. * Mobile smartphone users will surpass 1.9 billion in 2015\. By 2018, **one-third** of consumers worldwide will use smartphones. * Organic search traffic, those who come from search engine results, like Google, account for **43%** of mobile web traffic. * On smartphone-optimized sites, mobile traffic accounted for **25%** of all revenue. With that being said, **only 52% currently have mobile-friendly websites!** Why? The only answer to that question must be ignorance or arrogance. Companies are either ignorant of their web presence, and the power it yields of their business, or they are arrogant in thinking they are beyond the effects of Mobilegeddon. ### Unresponsive Websites Abort Possible Mobile Revenue [ Samuel Edwards ](https://twitter.com/samuel%5Fquincy), an [ article ](http://www.inc.com/samuel-edwards/what-google-s-mobile-algorithm-update-means-for-businesses.html) on Inc.com, states that **50% of all local searches are from mobile devices.** Yet, 50% of all websites are mobile-friendly. This is why unresponsive mobile sites suffer bounce rates from 65-90% **Think about that.** Is your website bouncing up to 90% of your possible customers, simply because the user experience is horrible? If your site doesn’t have a good mobile experience, the answer is probably, yes. With or without the Google update, it is simply intelligent to have a mobile responsive website. Without it, you’re leaving customers, and money, on the table. In a [Fortune article](https://fortune.com/2015/04/20/google-website-mobile-friendly/), an SEO expert was quoted as saying: “Come April 21, a lot of small businesses are going to be surprised that the number of visitors to their websites has dropped significantly. This is going to affect millions of sites on the web.” ### How to Prepare and Adapt for Mobilegeddon Here are some resources that will help you better prepare for the SERPS slaughter that’s starting today. **From Moz**: [9 Things You Need to Know About Google’s Mobile-Friendly Update](http://moz.com/blog/9-things-about-googles-mobile-friendly-update) Also, check out their history of Google algorithm updates [here](http://moz.com/google-algorithm-change). **From Search Engine Land**: [The Mobilegeddon Checklist](http://searchengineland.com/tomorrow-is-mobilegeddon-are-you-ready-for-the-google-mobile-friendly-update-219291) **From Google**: [The Developers’ Guide to Mobile-Friendly Websites](https://developers.google.com/webmasters/mobile-sites/get-started/) ### Are You Ready? This update will affect sites starting today, and it’s only going to continue down this road. As mobile search increases, so must our focus on mobile user experience. Here’s [a tool to test your site](https://www.google.com/webmasters/tools/mobile-friendly/) to see if it’s ready for Mobilegeddon. If it fails this test, you fall into the category of over 40% of Fortune 500 companies. This means you’re in a bad spot, and you need to upgrade your website to be mobile-friendly. [Lean Labs](//www.lean-labs.com/engage) can help you with this of course. Otherwise, those resources above will set you on the right path to protecting yourself from this SERP slaughter. ## Latest, related and recommended posts [ ![The Content Repurposing Toolkit](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/repurposing%20content%20video%20thumb%2001.jpg?width=500&height=500&name=repurposing%20content%20video%20thumb%2001.jpg) ll-no-index The Content Repurposing Toolkit Read more ](https://www.leanlabs.com/blog/the-content-repurposing-toolkit) [ ![How Trigger-Based Email Marketing Can Drive Incredible Results](https://www.leanlabs.com/hs-fs/hubfs/blog_post_imgs/Featured%20Images/trigger-based-email-marketing-results.jpg?width=500&height=500&name=trigger-based-email-marketing-results.jpg) Growth Marketing How Trigger-Based Email Marketing Can Drive Incredible Results Read more ](https://www.leanlabs.com/blog/trigger-based-email-marketing-results) [ ![Lead Capture Websites: One Thing That Will Dramatically Increase Conversion Rates](https://www.leanlabs.com/hs-fs/hubfs/blog_post_imgs/Featured%20Images/SR_Lead-Capture-Publishing%20(1).png?width=500&height=500&name=SR_Lead-Capture-Publishing%20(1).png) ll-no-index Lead Capture Websites: One Thing That Will Dramatically Increase Conversion Rates Read more ](https://www.leanlabs.com/blog/lead-capture-websites-dramatically-increase-conversion-rates) [![About Lean Labs](https://www.leanlabs.com/hubfs/LL%20V4.1/logos/LL%20Logo%20Dark.svg)](https://www.leanlabs.com) Lean Labs builds growth machines that take 7-figure startups to 8\. → [**See How!**](https://www.leanlabs.com/approach/why-lean-labs) Share [ ![Share on facebook](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/Facebook.svg) ](http://www.facebook.com/share.php?u=https%3A%2F%2Fwww.leanlabs.com%2Fblog%2Feverything-you-need-to-know-about-mobilegeddon%3Futm%5Fmedium%3Dsocial%26utm%5Fsource%3Dfacebook) [ ![Share on linkedin](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/LinkedIn.svg) ](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.leanlabs.com%2Fblog%2Feverything-you-need-to-know-about-mobilegeddon%3Futm%5Fmedium%3Dsocial%26utm%5Fsource%3Dlinkedin) [ ![Share on reddit](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/reddit.svg) ](https://www.reddit.com/submit?url=https%3A%2F%2Fwww.leanlabs.com%2Fblog%2Feverything-you-need-to-know-about-mobilegeddon%3Futm%5Fmedium%3Dsocial%26utm%5Fsource%3Dreddit) [ Grade my site![chevron-right](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/chevron-right.svg) ](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLLUGeyXuIFe4n%2B1E42IAXAWWgWgkkHKyylkCaC53TFA5LXNKHbY1ByeZ7mNZ9WHFS1WfZ1VrTarTazLKDbOc%2Btc%2Bg%2BBT11oQTrJhYOQyf5sCqDNGXudXVDytcA7Jb2UdS%2FC5xT4BZA6pMCL%2BHU0XpBYZ%2B0d78FOiUQsXv09XXmngTg%3D&portalId=275827) ![grader laptop](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/grader%20laptop.png?width=552&height=454&name=grader%20laptop.png) ### AI Website Grader Uncover what’s working, pinpoint areas that need improvement, and get trained AI's recommendations on how to turn your website into your brand’s #1 salesperson. Grade my site ## TAKE THE FIRST STEP ### Turn your marketing from a cost center into a self-funding growth machine. ![work](https://www.leanlabs.com/hubfs/LL%20v5/Icons/work.svg) ### Our work & results Hear what our clients have to say about their results. **Read our 5 star reviews on HubSpot.** [](https://www.leanlabs.com/approach/success) ![programs](https://www.leanlabs.com/hubfs/LL%20v5/Icons/programs.svg) ### Programs & pricing **Find out how much it costs** to work with us. We have various programs available starting at $2k per month. [](https://www.leanlabs.com/pricing) ![kevin](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/kevin.png?width=64&height=64&name=kevin.png) ### Get your free strategy session Find out exactly what **we’d do if we were your growth team.** Select a day and time on the calendar. Request a meeting [ Request A Meeting![right arrow icon](https://www.leanlabs.com/hubfs/LL%20V4.1/icons/Right%20arrow.svg) ](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLKguQz1pHGVkA3wdiTS9EE1O5E3Ct1K0Z80gm18lqpbpOzOOhixlWF3vFwSXsk5ZFPTer64z0Z%2BsMdxMcIozeqRS%2FeTnT1Fi%2Fenbbx6QM4lYwwHLgnazScch60YGZ8O7N48nP3dy51Pb162YfiwSq4Ucdk22w3H648JgH6iTgejT3TgMXeeL19riQjd&portalId=275827) ### Ask AI about Lean Labs [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/chatgpt.svg) ChatGPT ](https://chat.openai.com/) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/googlegemini%201.svg) Gemini ](https://www.google.com/search?udm=50) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/perplexity%201.svg) Perplexity ](https://www.perplexity.ai/search/new) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/claude%201.svg) Claude ](https://claude.ai/new) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/copilot.svg) Copilot ](https://copilot.microsoft.com/) Ask AI ```json { "@graph": [ { "@id": "https://www.leanlabs.com/#organization", "url": "https://www.leanlabs.com/", "logo": { "url": "https://www.leanlabs.com/favicon.ico", "@type": "ImageObject", "width": 60, "height": 60 }, "name": "Lean Labs", "@type": "Organization", "sameAs": [ "https://www.entities.org/entity/lean-labs", "https://www.linkedin.com/company/lean-labs", "https://www.crunchbase.com/organization/lean-labs-eed8", "https://twitter.com/leanlabs", "https://www.youtube.com/@LeanLabs1", "https://www.facebook.com/LeanLabs", "https://ecosystem.hubspot.com/marketplace/solutions/lean-labs", "https://clutch.co/profile/lean-labs", "https://www.g2.com/products/lean-labs/reviews", "https://opencorporates.com/companies/us_fl/P23000000218", "https://www.agencyspotter.com/lean-labs" ], "slogan": "We help companies on HubSpot Drive Growth", "address": { "@type": "PostalAddress", "postalCode": "34638", "addressRegion": "FL", "streetAddress": "16703 Early Riser Ave, Suite 111", "addressCountry": "US", "addressLocality": "Land O' Lakes" }, "founder": { "name": "Kevin Barber", "@type": "Person", "sameAs": "https://www.linkedin.com/in/thekevinbarber", "jobTitle": "Head of Growth" }, "memberOf": { "name": "HubSpot Diamond Partner", "@type": "Organization" }, "legalName": "Brandvious, Inc.", "knowsAbout": [ { "url": "https://www.leanlabs.com/solutions/answer-engine-optimization-agency", "name": "Answer Engine Optimization", "@type": "Thing" }, { "url": "https://www.leanlabs.com/solutions/growth-driven-design", "name": "Growth-Driven Design", "@type": "Thing" }, { "url": "https://www.leanlabs.com/solutions/loop-marketing", "name": "Loop Marketing", "@type": "Thing" }, { "url": "https://www.leanlabs.com/solutions/hubspot-projects", "name": "HubSpot", "@type": "Thing" }, { "url": "https://www.leanlabs.com/solutions/lead-generation-website", "name": "Lead Generation", "@type": "Thing" }, { "url": "https://www.leanlabs.com/solutions/website-redesign", "name": "Website Redesign", "@type": "Thing" }, { "url": "https://www.leanlabs.com/expertise/saas-marketing-agency-hubspot", "name": "SaaS Marketing", "@type": "Thing" }, { "url": "https://www.leanlabs.com/expertise/healthcare-marketing-agency-hubspot", "name": "Healthcare Marketing", "@type": "Thing" }, { "url": "https://www.leanlabs.com/expertise/fintech-marketing-agency-hubspot", "name": "Fintech Marketing", "@type": "Thing" } ], "description": "Lean Labs boosts marketing ROI for SaaS and B2B companies, driving significant growth through expert strategies, lead generation, and website optimization.", "contactPoint": { "url": "https://www.leanlabs.com/schedule", "@type": "ContactPoint", "email": "hello@lean-labs.com", "telephone": "+1-913-871-6500", "contactType": "sales" }, "foundingDate": "2007-08-10", "hasOfferCatalog": { "name": "Lean Labs Services", "@type": "OfferCatalog", "itemListElement": [ { "name": "Marketing x AI", "@type": "OfferCatalog", "itemListElement": [ { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/loop-marketing", "name": "Loop Marketing", "@type": "Service" } }, { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/answer-engine-optimization-agency", "name": "Answer Engine Optimization (AEO)", "@type": "Service" } }, { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/hubspot-website-schema-rocket", "name": "AEO Schema", "@type": "Service" } }, { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/aeo-genie", "name": "AEO Genie", "@type": "Service" } } ] }, { "name": "Web x AI", "@type": "OfferCatalog", "itemListElement": [ { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/lead-generation-website", "name": "Lead Gen Websites", "@type": "Service" } }, { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/websites", "name": "Website Design", "@type": "Service" } }, { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/growth-driven-design", "name": "Growth-Driven Design", "@type": "Service" } }, { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/website-redesign", "name": "Website Redesign", "@type": "Service" } }, { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/web-migrations", "name": "Website Migrations", "@type": "Service" } } ] }, { "name": "HubSpot x AI", "@type": "OfferCatalog", "itemListElement": [ { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/hubspot-projects", "name": "HubSpot Projects", "@type": "Service" } }, { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/hubspot-breeze-agents", "name": "HubSpot Breeze Agents", "@type": "Service" } } ] } ] }, "numberOfEmployees": { "@type": "QuantitativeValue", "value": 12 } }, { "@id": "https://www.leanlabs.com/#website", "url": "https://www.leanlabs.com/", "name": "Lean Labs", "@type": "WebSite", "publisher": { "@id": "https://www.leanlabs.com/#organization" }, "inLanguage": "en-US", "description": "Lean Labs boosts marketing ROI for SaaS and B2B companies through expert strategies, lead generation, and website optimization.", "potentialAction": { "@type": "SearchAction", "target": { "@type": "EntryPoint", "urlTemplate": "https://www.leanlabs.com/hs-search-results?term={search_term_string}" }, "query-input": "required name=search_term_string" } }, { "@id": "https://www.leanlabs.com/blog/everything-you-need-to-know-about-mobilegeddon", "url": "https://www.leanlabs.com/blog/everything-you-need-to-know-about-mobilegeddon", "name": "Everything You Need to Know About MobileGeddon", "@type": "WebPage", "about": { "@id": "https://www.leanlabs.com/blog/everything-you-need-to-know-about-mobilegeddon#article" }, "isPartOf": { "@id": "https://www.leanlabs.com/#website" }, "breadcrumb": { "@id": "https://www.leanlabs.com/blog/everything-you-need-to-know-about-mobilegeddon#breadcrumb" }, "inLanguage": "en-US", "description": "Google's Mobilegeddon algorithm update penalizes websites that aren't mobile-friendly. Learn what the update means for your business, which Fortune 500 companies are affected, and how to prepare your site.", "dateModified": "2026-05-29", "datePublished": "2015-04-21", "isAccessibleForFree": true }, { "@id": "https://www.leanlabs.com/blog/everything-you-need-to-know-about-mobilegeddon#breadcrumb", "@type": "BreadcrumbList", "itemListElement": [ { "item": "https://www.leanlabs.com/", "name": "Home", "@type": "ListItem", "position": 1 }, { "item": "https://www.leanlabs.com/blog", "name": "Blog", "@type": "ListItem", "position": 2 }, { "name": "Everything You Need to Know About MobileGeddon", "@type": "ListItem", "position": 3 } ] }, { "@id": "https://www.leanlabs.com/blog/everything-you-need-to-know-about-mobilegeddon#article", "@type": "BlogPosting", "about": [ { "name": "Mobilegeddon", "@type": "Thing" }, { "name": "Google Mobile-Friendly Algorithm Update", "@type": "Thing" }, { "name": "Responsive Web Design", "@type": "Thing" }, { "name": "Mobile SEO", "@type": "Thing" } ], "author": { "@id": "https://www.leanlabs.com/#organization", "@type": "Organization" }, "citation": [ { "url": "http://www.usatoday.com/story/tech/2015/04/20/mobilegeddon-could-impact-your-business/26090627/", "name": "Mobilegeddon Could Impact Your Business", "@type": "Article" }, { "url": "http://techcrunch.com/2015/04/21/googles-mobile-friendly-update-could-impact-over-40-of-fortune-500/", "name": "Google's Mobile-Friendly Update Could Impact Over 40% Of Fortune 500", "@type": "Article" }, { "url": "http://www.inc.com/samuel-edwards/what-google-s-mobile-algorithm-update-means-for-businesses.html", "name": "What Google's Mobile Algorithm Update Means for Businesses", "@type": "Article" }, { "url": "https://fortune.com/2015/04/20/google-website-mobile-friendly/", "name": "Google Website Mobile Friendly Update", "@type": "Article" } ], "headline": "Everything You Need to Know About MobileGeddon", "keywords": "mobilegeddon, google mobile-friendly update, responsive web design, mobile SEO, mobile website optimization, google algorithm update", "publisher": { "@id": "https://www.leanlabs.com/#organization" }, "wordCount": 800, "inLanguage": "en-US", "description": "Google's Mobilegeddon algorithm update penalizes websites that aren't mobile-friendly. Learn what the update means for your business, which Fortune 500 companies are affected, and how to prepare your site.", "dateModified": "2023-07-12T12:43:47.969Z", "datePublished": "2015-04-21T18:35:00.000Z", "articleSection": "ll-no-index", "potentialAction": { "@type": "ReadAction", "target": "https://www.leanlabs.com/blog/everything-you-need-to-know-about-mobilegeddon" }, "mainEntityOfPage": { "@id": "https://www.leanlabs.com/blog/everything-you-need-to-know-about-mobilegeddon" }, "isAccessibleForFree": true } ], "@context": "https://schema.org" } { "@type": "BlogPosting", "@context": "https://schema.org", "articleBody": "Today is April, 21st, and Google is rolling out one of the most impactful algorithm updates in its history. Websites of all sizes, from major brands to small businesses will face the possibility of losing their search rankings, thus, losing traffic, and ultimately, losing revenue as a result. As mobile traffic increases and desktop traffic decreases, Google is going to penalize sites that are not responsive. This means, if your site isn’t optimized for a mobile device, your rankings will be lower than other sites that are. SEO experts have dubbed this update, Mobilegeddon. Are you ready for it? What You Need to Know About Google’s Mobilegeddon Surprisingly, there are a lot of sites for recognizable brands that will be hit hard with this update. According to USA Today, brands such as California Kitchen, Versace, Sees Candy, and even European airline, Ryanair, are all failing the mobile test. This means those brands, unless they upgrade their site to be mobile friendly, will see their traffic start to fall as their ranking in the Search Engine Results Pages (SERPS) go down. And if those brands are facing the gavel of Google’s judgment, small businesses won’t get a pass either. Fortune 500 Companies Aren’t Ready According to this TechCrunch article This Google update will affect over 40% of Fortune 500 companies’ websites. Mobile smartphone users will surpass 1.9 billion in 2015. By 2018, one-third of consumers worldwide will use smartphones. Organic search traffic, those who come from search engine results, like Google, account for 43% of mobile web traffic. On smartphone-optimized sites, mobile traffic accounted for 25% of all revenue. With that being said, only 52% currently have mobile-friendly websites! Why? The only answer to that question must be ignorance or arrogance. Companies are either ignorant of their web presence, and the power it yields of their business, or they are arrogant in thinking they are beyond the effects of Mobilegeddon. Unresponsive Websites Abort Possible Mobile Revenue Samuel Edwards , an article on Inc.com, states that 50% of all local searches are from mobile devices. Yet, 50% of all websites are mobile-friendly. This is why unresponsive mobile sites suffer bounce rates from 65-90% Think about that. Is your website bouncing up to 90% of your possible customers, simply because the user experience is horrible? If your site doesn’t have a good mobile experience, the answer is probably, yes. With or without the Google update, it is simply intelligent to have a mobile responsive website. Without it, you’re leaving customers, and money, on the table. In a Fortune article, an SEO expert was quoted as saying “Come April 21, a lot of small businesses are going to be surprised that the number of visitors to their websites has dropped significantly. This is going to affect millions of sites on the web.” How to Prepare and Adapt for Mobilegeddon Here are some resources that will help you better prepare for the SERPS slaughter that’s starting today. From Moz 9 Things You Need to Know About Google’s Mobile-Friendly Update Also, check out their history of Google algorithm updates here. From Search Engine Land The Mobilegeddon Checklist From Google The Developers’ Guide to Mobile-Friendly Websites Are You Ready? This update will affect sites starting today, and it’s only going to continue down this road. As mobile search increases, so must our focus on mobile user experience. Here’s a tool to test your site to see if it’s ready for Mobilegeddon. If it fails this test, you fall into the category of over 40% of Fortune 500 companies. This means you’re in a bad spot, and you need to upgrade your website to be mobile-friendly. Lean Labs can help you with this of course. Otherwise, those resources above will set you on the right path to protecting yourself from this SERP slaughter.", "articleSection": ["ll-no-index"], "keywords": ["ll-no-index"], "author": [ { "@type": "Person", "name": "Ryan Scott", "url": "https://www.leanlabs.com/blog/author/ryan-scott" } ], "dateModified": "2026-07-21 06:13:28.000Z", "description": "Today is April, 21st, and Google is rolling out one of the most impactful algorithm updates in its history. Websites of all sizes, from major brands to small businesses will face the possibility of losing their search rankings, thus, losing traffic, and ultimately, losing revenue as a result.", "headline": "Everything You Need to Know About MobileGeddon", "image": [ { "@type": "ImageObject", "contentUrl": "http://www.lean-labs.com/hubfs/blog_post_imgs/mobilegeddon.jpg", "url": "http://www.lean-labs.com/hubfs/blog_post_imgs/mobilegeddon.jpg", "caption": "Everything You Need to Know About MobileGeddon", "sourceOrganization": { "@type": "Organization", "name": "Lean Labs" }, "width": "600", "height": "315", "creditText": "Ryan Scott/Lean Labs", "dateCreated": "2015-04-21 02:35:00.000Z" } ], "thumbnailUrl": "http://www.lean-labs.com/hubfs/blog_post_imgs/mobilegeddon.jpg", "inLanguage": "en", "isPartOf": { "@type" : "Blog", "@id": "https://www.lean-labs.com/blog/", "name": "Lean Labs Blog", "publisher": { "@type": "Organization", "@id": "https://www.lean-labs.com", "name": "Lean Labs" } }, "mainEntityOfPage": { "@type": "WebPage", "@context": "https://schema.org", "url": "https://www.leanlabs.com/blog/everything-you-need-to-know-about-mobilegeddon", "dateModified": "2026-07-21 06:13:28.000Z", "inLanguage": "en", "additionalType": "article_leaf", "publisher": { "@type": "Organization", "name": "Lean Labs", "@id": "https://www.lean-labs.com/#organization", "logo": "https://www.lean-labs.com/hubfs/LL%20V4.1/logos/LL%20Logo%20Dark.svg", "url": "https://www.lean-labs.com/", "sameAs": [ "https://www.linkedin.com/company/lean-labs/", "https://ecosystem.hubspot.com/marketplace/solutions/lean-labs", "https://www.glassdoor.com/Reviews/Lean-Labs-Reviews-E3982766.htm", "https://www.youtube.com/@LeanLabs1", "https://www.facebook.com/LeanLabs/", "https://x.com/leanlabs?lang=en", "https://rocketreach.co/lean-labs-profile_b5f5471df42d3400", "https://www.crunchbase.com/organization/lean-labs-eed8" ] }, "name": "Everything You Need to Know About MobileGeddon", "headline": "Everything You Need to Know About MobileGeddon", "description": "Today is April, 21st, and Google is rolling out one of the most impactful algorithm updates in its history. Websites of all sizes, from major brands to small businesses will face the possibility of losing their search rankings, thus, losing traffic, and ultimately, losing revenue as a result.", "datePublished": "2015-04-21 02:35:00.000Z" }, "publisher": { "@type": "Organization", "name": "Lean Labs", "logo": "https://www.lean-labs.com/hubfs/LL%20V4.1/logos/LL%20Logo%20Dark.svg", "url": "https://www.lean-labs.com/", "sameAs": [ "https://www.linkedin.com/company/lean-labs/", "https://ecosystem.hubspot.com/marketplace/solutions/lean-labs", "https://www.glassdoor.com/Reviews/Lean-Labs-Reviews-E3982766.htm", "https://www.youtube.com/@LeanLabs1", "https://www.facebook.com/LeanLabs/", "https://x.com/leanlabs?lang=en", "https://rocketreach.co/lean-labs-profile_b5f5471df42d3400", "https://www.crunchbase.com/organization/lean-labs-eed8" ] }, "wordCount": 947, "datePublished": "2015-04-21 02:35:00.000Z", "isAccessibleForFree": true } ```