--- description: 77 Plastic Surgery needed a new website that aligned with their artistic brand. This is what we did to provide the right user experience to... title: Case Study: Crafting a New Website Experience for 77 Plastic Surgery image: https://www.leanlabs.com/hubfs/Featured%2054.png --- [Blog](https://www.leanlabs.com/blog)/ [Client Results](https://www.leanlabs.com/blog/topic/client-results) # Case Study: Crafting a New Website Experience for 77 Plastic Surgery 4 min read time ![Case Study: Crafting a New Website Experience for 77 Plastic Surgery](https://www.leanlabs.com/hs-fs/hubfs/Featured%2054.png?width=765&height=430&name=Featured%2054.png) Dr. Larry Fan is a premier, Harvard educated plastic surgeon based in San Francisco, California. His practice has been the recipient of several awards, including being voted as one of America's top plastic surgeons for 5 years running. Dr. Fan's [77 Plastic Surgery](http://www.77plasticsurgery.com/) has a stellar reputation, and they needed their online presence to match. When Dr. Fan approached Lean Labs, he was looking to take his current website, which was doing okay in terms of traffic and leads, and create a significantly more professional and engaging brand experience. After all, Dr. Fan is a premier plastic surgeon and his reputation deserved an aesthetically pleasing website design and buyer's journey that matched his artistry. ## Artistry, Design, and Functionality We began the process to enhance the 77 Plastic Surgery brand experience by setting a couple project goals. The look and feel of the website and branding were critical to the success of the project. But on the flip side of that, a pretty website with no integrated and strategic buyer's journey is still only half a website. **The project boiled down to two goals:** 1. Design a user interface that exemplified the artistry and professionalism of the 77 Plastic Surgery brand. 2. Design a user experience that facilitated the buyer's journey, providing the information target customers needed, where and when they wanted it. After diving into the website strategy, we realized that the 77 Plastic Surgery website was going to be a much larger project than most business websites. The sheer amount of information for each and every treatment is staggering to anyone unfamiliar with plastic surgery. But, we didn't want to cut corners, and both Lean Labs and Dr. Fan decided to take it slow, and ensure we captured that information and presented it in an aesthetically pleasing way for both desktop and mobile users. [![77 Plastic Surgery Website Design](https://www.leanlabs.com/hs-fs/hubfs/blog_post_imgs/devices.png?width=1065&name=devices.png "77 Plastic Surgery Website Design")](/work/77-plastic) ## We broke the website redesign into two phases: #### Phase 1: The Website Layout For this phase of the project, we focused on the new design, namely the homepage, the website flow, and the layout of the most important pages. We spent a lot of time considering site navigation, as a site this deep required an innovative approach to provide the essential navigational elements so users could find what they wanted without overwhelming them with options. [![Mobile Website Design](https://www.leanlabs.com/hs-fs/hubfs/blog_post_imgs/mobile.jpg?width=1200&name=mobile.jpg "Mobile Website Design")](/work/77-plastic) We also designed a strategic flow of the core pages, to not only present the right information, but to present it in the right order to better facilitate the thought processes and behavior of the buyer's journey. #### Phase 2: Going Deep Having the skeleton of the site in place with core pages now designed, we set to work taking the large amount of individual pages from the old 77 Plastic Surgery website, and moving it to the new website, merging pages, and extracting pages to turn the vast amount of content into a buyer's journey that made sense.![Information](https://www.leanlabs.com/hs-fs/hubfs/blog_post_imgs/Screen_Shot_2016-06-28_at_3.37.14_PM.png?width=990&name=Screen_Shot_2016-06-28_at_3.37.14_PM.png "Information") We wanted to allow potential clients to learn about the various procedures, determine which might be the best for them, and then allow them to break down the risks, costs, and considerations on their own. Doing so, required us to work a large amount of FAQ's into each procedure page. We did all of this with the overarching strategy of converting leads and moving them forward to becoming clients. ### Building a Website the Clients Like Beyond just being pretty, and beyond being easy to navigate, there is another element of a Plastic Surgeon's website that can't be overstated: building trust. In this field, potential clients are understandably cautious. There is a lot of fear and anxiety that goes into the decision to have plastic surgery, especially with news stories coming out all the time about "botched" operations. Dr. Fan's potential clients are very savvy, and they understand the risks involved. Trust is key, and providing helpful information is the first step in building the client's confidence in both their decision for surgery, and their choice of surgeon. ![Blog](https://www.leanlabs.com/hs-fs/hubfs/blog_post_imgs/Screen_Shot_2016-06-28_at_3.38.52_PM.png?width=990&name=Screen_Shot_2016-06-28_at_3.38.52_PM.png "Blog") The information had to be comprehensive. It had to stand out in a space where many competitors have great websites. And, at the end of the day, the website had to instill confidence in those considering Dr. Fan and 77 Plastic Surgery as their plastic surgery provider. We did our best to turn a complex information architecture, and make it simple. To empower the website to drive traffic to the key pages that best facilitate the decision-making process with minimal clicks. The end result is a website that is functional for the users, allowing them to easily access all the information they need to make an educated decision. We placed trust-builder content in strategic places to bolster patient confidence, and wrapped it all in a design that mirrors the high-value artistry that Dr. Larry Fan and the 77 Plastic Surgery brand stand for. [See our portfolio page for this website project.](/work/77-plastic) **WATCH VIDEO** ## Latest, related and recommended posts [ ![Narrowing Focus, Expanding Impact: NFI's Website Transformation](https://www.leanlabs.com/hs-fs/hubfs/lean-labs-growth-marketing-B063-beige%20(1).png?width=500&height=500&name=lean-labs-growth-marketing-B063-beige%20(1).png) Client Results Narrowing Focus, Expanding Impact: NFI's Website Transformation Read more ](https://www.leanlabs.com/blog/nfi-results) [ ![From Plateau to Growth Engine: HBP Group's Digital Transformation](https://www.leanlabs.com/hs-fs/hubfs/lean-labs-growth-marketing-D032.png?width=500&height=500&name=lean-labs-growth-marketing-D032.png) Client Results From Plateau to Growth Engine: HBP Group's Digital Transformation Read more ](https://www.leanlabs.com/blog/hbp-group-transformation) [ ![From Platform Problems to Performance Gains: HighByte's Website Evolution](https://www.leanlabs.com/hs-fs/hubfs/lean-labs-growth-marketing-D028.png?width=500&height=500&name=lean-labs-growth-marketing-D028.png) Client Results From Platform Problems to Performance Gains: HighByte's Website Evolution Read more ](https://www.leanlabs.com/blog/highbyte-website-launch) [![About Lean Labs](https://www.leanlabs.com/hubfs/LL%20V4.1/logos/LL%20Logo%20Dark.svg)](https://www.leanlabs.com) Lean Labs builds growth machines that take 7-figure startups to 8\. → [**See How!**](https://www.leanlabs.com/approach/why-lean-labs) Share [ ![Share on facebook](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/Facebook.svg) ](http://www.facebook.com/share.php?u=https%3A%2F%2Fwww.leanlabs.com%2Fblog%2Fcase-study-crafting-a-new-website-experience-for-77-plastic-surgery%3Futm%5Fmedium%3Dsocial%26utm%5Fsource%3Dfacebook) [ ![Share on linkedin](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/LinkedIn.svg) ](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.leanlabs.com%2Fblog%2Fcase-study-crafting-a-new-website-experience-for-77-plastic-surgery%3Futm%5Fmedium%3Dsocial%26utm%5Fsource%3Dlinkedin) [ ![Share on reddit](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/reddit.svg) ](https://www.reddit.com/submit?url=https%3A%2F%2Fwww.leanlabs.com%2Fblog%2Fcase-study-crafting-a-new-website-experience-for-77-plastic-surgery%3Futm%5Fmedium%3Dsocial%26utm%5Fsource%3Dreddit) [ Grade my site![chevron-right](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/chevron-right.svg) ](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLLUGeyXuIFe4n%2B1E42IAXAWWgWgkkHKyylkCaC53TFA5LXNKHbY1ByeZ7mNZ9WHFS1WfZ1VrTarTazLKDbOc%2Btc%2Bg%2BBT11oQTrJhYOQyf5sCqDNGXudXVDytcA7Jb2UdS%2FC5xT4BZA6pMCL%2BHU0XpBYZ%2B0d78FOiUQsXv09XXmngTg%3D&portalId=275827) ![grader laptop](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/grader%20laptop.png?width=552&height=454&name=grader%20laptop.png) ### AI Website Grader Uncover what’s working, pinpoint areas that need improvement, and get trained AI's recommendations on how to turn your website into your brand’s #1 salesperson. Grade my site ## TAKE THE FIRST STEP ### Turn your marketing from a cost center into a self-funding growth machine. ![work](https://www.leanlabs.com/hubfs/LL%20v5/Icons/work.svg) ### Our work & results Hear what our clients have to say about their results. **Read our 5 star reviews on HubSpot.** [](https://www.leanlabs.com/approach/success) ![programs](https://www.leanlabs.com/hubfs/LL%20v5/Icons/programs.svg) ### Programs & pricing **Find out how much it costs** to work with us. We have various programs available starting at $2k per month. [](https://www.leanlabs.com/pricing) ![kevin](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/kevin.png?width=64&height=64&name=kevin.png) ### Get your free strategy session Find out exactly what **we’d do if we were your growth team.** Select a day and time on the calendar. Request a meeting [ Request A Meeting![right arrow icon](https://www.leanlabs.com/hubfs/LL%20V4.1/icons/Right%20arrow.svg) ](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLKguQz1pHGVkA3wdiTS9EE1O5E3Ct1K0Z80gm18lqpbpOzOOhixlWF3vFwSXsk5ZFPTer64z0Z%2BsMdxMcIozeqRS%2FeTnT1Fi%2Fenbbx6QM4lYwwHLgnazScch60YGZ8O7N48nP3dy51Pb162YfiwSq4Ucdk22w3H648JgH6iTgejT3TgMXeeL19riQjd&portalId=275827) ### Ask AI about Lean Labs [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/chatgpt.svg) ChatGPT ](https://chat.openai.com/) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/googlegemini%201.svg) Gemini ](https://www.google.com/search?udm=50) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/perplexity%201.svg) Perplexity ](https://www.perplexity.ai/search/new) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/claude%201.svg) Claude ](https://claude.ai/new) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/copilot.svg) Copilot ](https://copilot.microsoft.com/) Ask AI ```json { "@graph": [ { "@id": "https://www.leanlabs.com#organization", "url": "https://www.leanlabs.com", "logo": { "url": "https://www.leanlabs.com/favicon.ico", "@type": "ImageObject", "width": 60, "height": 60 }, "name": "Lean Labs", "@type": "Organization", "sameAs": [ "https://www.entities.org/entity/lean-labs", "https://www.linkedin.com/company/lean-labs", "https://www.crunchbase.com/organization/lean-labs-eed8", "https://twitter.com/leanlabs", "https://www.youtube.com/@LeanLabs1", "https://www.facebook.com/LeanLabs", "https://ecosystem.hubspot.com/marketplace/solutions/lean-labs", "https://clutch.co/profile/lean-labs", "https://www.g2.com/products/lean-labs/reviews", "https://opencorporates.com/companies/us_fl/P23000000218", "https://www.agencyspotter.com/lean-labs" ], "slogan": "We help companies on HubSpot Drive Growth", "address": { "@type": "PostalAddress", "postalCode": "34638", "addressRegion": "FL", "streetAddress": "16703 Early Riser Avenue, Suite 11", "addressCountry": "US", "addressLocality": "Land O' Lakes" }, "founder": { "name": "Kevin Barber", "@type": "Person", "sameAs": "https://www.linkedin.com/in/thekevinbarber", "jobTitle": "Head of Growth" }, "memberOf": { "name": "HubSpot Diamond Partner", "@type": "Organization" }, "knowsAbout": [ { "url": "https://www.leanlabs.com/solutions/answer-engine-optimization-agency", "name": "Answer Engine Optimization", "@type": "Thing" }, { "url": "https://www.leanlabs.com/solutions/growth-driven-design", "name": "Growth-Driven Design", "@type": "Thing" }, { "url": "https://www.leanlabs.com/solutions/loop-marketing", "name": "Loop Marketing", "@type": "Thing" }, { "url": "https://www.leanlabs.com/solutions/hubspot-projects", "name": "HubSpot", "@type": "Thing" }, { "url": "https://www.leanlabs.com/solutions/lead-generation-website", "name": "Lead Generation", "@type": "Thing" }, { "url": "https://www.leanlabs.com/solutions/website-redesign", "name": "Website Redesign", "@type": "Thing" }, { "url": "https://www.leanlabs.com/expertise/saas-marketing-agency-hubspot", "name": "SaaS Marketing", "@type": "Thing" }, { "url": "https://www.leanlabs.com/expertise/healthcare-marketing-agency-hubspot", "name": "Healthcare Marketing", "@type": "Thing" }, { "url": "https://www.leanlabs.com/expertise/fintech-marketing-agency-hubspot", "name": "Fintech Marketing", "@type": "Thing" } ], "description": "Lean Labs boosts marketing ROI for SaaS and B2B companies, driving significant growth through expert strategies, lead generation, and website optimization.", "contactPoint": { "url": "https://www.leanlabs.com/schedule", "@type": "ContactPoint", "email": "hello@lean-labs.com", "telephone": "+1-913-871-6500", "contactType": "sales" }, "foundingDate": "2007-08-10", "hasOfferCatalog": { "name": "Lean Labs Services", "@type": "OfferCatalog", "itemListElement": [ { "name": "Marketing x AI", "@type": "OfferCatalog", "itemListElement": [ { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/loop-marketing", "name": "Loop Marketing", "@type": "Service" } }, { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/answer-engine-optimization-agency", "name": "Answer Engine Optimization (AEO)", "@type": "Service" } }, { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/hubspot-website-schema-rocket", "name": "AEO Schema", "@type": "Service" } }, { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/aeo-genie", "name": "AEO Genie", "@type": "Service" } } ] }, { "name": "Web x AI", "@type": "OfferCatalog", "itemListElement": [ { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/lead-generation-website", "name": "Lead Gen Websites", "@type": "Service" } }, { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/websites", "name": "Website Design", "@type": "Service" } }, { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/growth-driven-design", "name": "Growth-Driven Design", "@type": "Service" } }, { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/website-redesign", "name": "Website Redesign", "@type": "Service" } }, { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/web-migrations", "name": "Website Migrations", "@type": "Service" } } ] }, { "name": "HubSpot x AI", "@type": "OfferCatalog", "itemListElement": [ { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/hubspot-projects", "name": "HubSpot Projects", "@type": "Service" } }, { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/hubspot-breeze-agents", "name": "HubSpot Breeze Agents", "@type": "Service" } } ] } ] }, "numberOfEmployees": { "@type": "QuantitativeValue", "value": 12 } }, { "@id": "https://www.leanlabs.com#website", "url": "https://www.leanlabs.com", "name": "Lean Labs", "@type": "WebSite", "publisher": { "@id": "https://www.leanlabs.com#organization" }, "inLanguage": "en-US", "description": "Lean Labs boosts marketing ROI for SaaS and B2B companies through expert strategies, lead generation, and website optimization." }, { "@id": "https://www.leanlabs.com/blog/case-study-crafting-a-new-website-experience-for-77-plastic-surgery", "url": "https://www.leanlabs.com/blog/case-study-crafting-a-new-website-experience-for-77-plastic-surgery", "name": "Case Study: Crafting a New Website Experience for 77 Plastic Surgery", "@type": "WebPage", "about": { "@id": "https://www.leanlabs.com/blog/case-study-crafting-a-new-website-experience-for-77-plastic-surgery#article" }, "isPartOf": { "@id": "https://www.leanlabs.com#website" }, "breadcrumb": { "@id": "https://www.leanlabs.com/blog/case-study-crafting-a-new-website-experience-for-77-plastic-surgery#breadcrumb" }, "inLanguage": "en-US", "description": "Learn how Lean Labs redesigned the 77 Plastic Surgery website for Dr. Larry Fan, creating a professional brand experience with a strategic buyer's journey that builds trust and drives conversions.", "dateModified": "2026-06-01", "isAccessibleForFree": true }, { "@id": "https://www.leanlabs.com/blog/case-study-crafting-a-new-website-experience-for-77-plastic-surgery#breadcrumb", "@type": "BreadcrumbList", "itemListElement": [ { "item": "https://www.leanlabs.com/", "name": "Home", "@type": "ListItem", "position": 1 }, { "item": "https://www.leanlabs.com/blog", "name": "Blog", "@type": "ListItem", "position": 2 }, { "name": "Case Study: Crafting a New Website Experience for 77 Plastic Surgery", "@type": "ListItem", "position": 3 } ] }, { "@id": "https://www.leanlabs.com/blog/case-study-crafting-a-new-website-experience-for-77-plastic-surgery#article", "@type": "BlogPosting", "about": [ { "name": "Website Redesign", "@type": "Thing" }, { "name": "Plastic Surgery", "@type": "Thing" }, { "name": "User Experience Design", "@type": "Thing" }, { "name": "Buyer's Journey", "@type": "Thing" } ], "author": { "name": "Kevin Barber", "@type": "Person", "sameAs": [ "https://www.linkedin.com/in/thekevinbarber", "https://www.thekevinbarber.com/", "https://www.entities.org/entity/kevin-barber" ], "jobTitle": "Head of AI Growth" }, "headline": "Case Study: Crafting a New Website Experience for 77 Plastic Surgery", "keywords": "case study, website redesign, plastic surgery website, 77 Plastic Surgery, Dr. Larry Fan, buyer's journey, website design, trust building, lead conversion", "publisher": { "@id": "https://www.leanlabs.com#organization", "logo": { "url": "https://www.leanlabs.com/favicon.ico", "@type": "ImageObject", "width": 60, "height": 60 }, "name": "Lean Labs", "@type": "Organization" }, "wordCount": 800, "inLanguage": "en-US", "description": "Learn how Lean Labs redesigned the 77 Plastic Surgery website for Dr. Larry Fan, creating a professional brand experience with a strategic buyer's journey that builds trust and drives conversions.", "dateModified": "2023-07-12T12:44:06.585Z", "datePublished": "2016-06-30T18:12:04.000Z", "articleSection": "Client Results", "potentialAction": { "@type": "ReadAction", "target": "https://www.leanlabs.com/blog/case-study-crafting-a-new-website-experience-for-77-plastic-surgery" }, "mainEntityOfPage": { "@id": "https://www.leanlabs.com/blog/case-study-crafting-a-new-website-experience-for-77-plastic-surgery" }, "isAccessibleForFree": true } ], "@context": "https://schema.org" } { "@type": "BlogPosting", "@context": "https://schema.org", "articleBody": "Dr. Larry Fan is a premier, Harvard educated plastic surgeon based in San Francisco, California. His practice has been the recipient of several awards, including being voted as one of America's top plastic surgeons for 5 years running. Dr. Fan's 77 Plastic Surgery has a stellar reputation, and they needed their online presence to match. When Dr. Fan approached Lean Labs, he was looking to take his current website, which was doing okay in terms of traffic and leads, and create a significantly more professional and engaging brand experience. After all, Dr. Fan is a premier plastic surgeon and his reputation deserved an aesthetically pleasing website design and buyer's journey that matched his artistry. Artistry, Design, and Functionality We began the process to enhance the 77 Plastic Surgery brand experience by setting a couple project goals. The look and feel of the website and branding were critical to the success of the project. But on the flip side of that, a pretty website with no integrated and strategic buyer's journey is still only half a website. The project boiled down to two goals Design a user interface that exemplified the artistry and professionalism of the 77 Plastic Surgery brand. Design a user experience that facilitated the buyer's journey, providing the information target customers needed, where and when they wanted it. After diving into the website strategy, we realized that the 77 Plastic Surgery website was going to be a much larger project than most business websites. The sheer amount of information for each and every treatment is staggering to anyone unfamiliar with plastic surgery. But, we didn't want to cut corners, and both Lean Labs and Dr. Fan decided to take it slow, and ensure we captured that information and presented it in an aesthetically pleasing way for both desktop and mobile users. We broke the website redesign into two phases Phase 1 The Website Layout For this phase of the project, we focused on the new design, namely the homepage, the website flow, and the layout of the most important pages. We spent a lot of time considering site navigation, as a site this deep required an innovative approach to provide the essential navigational elements so users could find what they wanted without overwhelming them with options. We also designed a strategic flow of the core pages, to not only present the right information, but to present it in the right order to better facilitate the thought processes and behavior of the buyer's journey. Phase 2 Going Deep Having the skeleton of the site in place with core pages now designed, we set to work taking the large amount of individual pages from the old 77 Plastic Surgery website, and moving it to the new website, merging pages, and extracting pages to turn the vast amount of content into a buyer's journey that made sense. We wanted to allow potential clients to learn about the various procedures, determine which might be the best for them, and then allow them to break down the risks, costs, and considerations on their own. Doing so, required us to work a large amount of FAQ's into each procedure page. We did all of this with the overarching strategy of converting leads and moving them forward to becoming clients. Building a Website the Clients Like Beyond just being pretty, and beyond being easy to navigate, there is another element of a Plastic Surgeon's website that can't be overstated building trust. In this field, potential clients are understandably cautious. There is a lot of fear and anxiety that goes into the decision to have plastic surgery, especially with news stories coming out all the time about botched operations. Dr. Fan's potential clients are very savvy, and they understand the risks involved. Trust is key, and providing helpful information is the first step in building the client's confidence in both their decision for surgery, and their choice of surgeon. The information had to be comprehensive. It had to stand out in a space where many competitors have great websites. And, at the end of the day, the website had to instill confidence in those considering Dr. Fan and 77 Plastic Surgery as their plastic surgery provider. We did our best to turn a complex information architecture, and make it simple. To empower the website to drive traffic to the key pages that best facilitate the decision-making process with minimal clicks. The end result is a website that is functional for the users, allowing them to easily access all the information they need to make an educated decision. We placed trust-builder content in strategic places to bolster patient confidence, and wrapped it all in a design that mirrors the high-value artistry that Dr. Larry Fan and the 77 Plastic Surgery brand stand for. See our portfolio page for this website project. WATCH VIDEO", "articleSection": ["Client Results","ll-no-index"], "keywords": ["Client Results","ll-no-index"], "author": [ { "@type": "Person", "name": "Stephen Coursen", "url": "https://www.leanlabs.com/blog/author/stephen" } ], "dateModified": "2026-07-22 09:08:24.000Z", "description": "Dr. Larry Fan is a premier, Harvard educated plastic surgeon based in San Francisco, California. His practice has been the recipient of several awards, including being voted as one of America's top plastic surgeons for 5 years running. Dr. Fan's 77 Plastic Surgery has a stellar reputation, and they needed their online presence to match.", "headline": "Case Study Crafting a New Website Experience for 77 Plastic Surgery", "image": [ { "@type": "ImageObject", "contentUrl": "https://www.lean-labs.com/hubfs/Featured%2054.png", "url": "https://www.lean-labs.com/hubfs/Featured%2054.png", "caption": "Case Study Crafting a New Website Experience for 77 Plastic Surgery", "sourceOrganization": { "@type": "Organization", "name": "Lean Labs" }, "width": "600", "height": "315", "creditText": "Stephen Coursen/Lean Labs", "dateCreated": "2016-06-30 02:12:04.000Z" } ], "thumbnailUrl": "https://www.lean-labs.com/hubfs/Featured%2054.png", "inLanguage": "en", "isPartOf": { "@type" : "Blog", "@id": "https://www.lean-labs.com/blog/", "name": "Lean Labs Blog", "publisher": { "@type": "Organization", "@id": "https://www.lean-labs.com", "name": "Lean Labs" } }, "mainEntityOfPage": { "@type": "WebPage", "@context": "https://schema.org", "url": "https://www.leanlabs.com/blog/case-study-crafting-a-new-website-experience-for-77-plastic-surgery", "dateModified": "2026-07-22 09:08:24.000Z", "inLanguage": "en", "additionalType": "article_leaf", "publisher": { "@type": "Organization", "name": "Lean Labs", "@id": "https://www.lean-labs.com/#organization", "logo": "https://www.lean-labs.com/hubfs/LL%20V4.1/logos/LL%20Logo%20Dark.svg", "url": "https://www.lean-labs.com/", "sameAs": [ "https://www.linkedin.com/company/lean-labs/", "https://ecosystem.hubspot.com/marketplace/solutions/lean-labs", "https://www.glassdoor.com/Reviews/Lean-Labs-Reviews-E3982766.htm", "https://www.youtube.com/@LeanLabs1", "https://www.facebook.com/LeanLabs/", "https://x.com/leanlabs?lang=en", "https://rocketreach.co/lean-labs-profile_b5f5471df42d3400", "https://www.crunchbase.com/organization/lean-labs-eed8" ] }, "name": "Case Study Crafting a New Website Experience for 77 Plastic Surgery", "headline": "Case Study Crafting a New Website Experience for 77 Plastic Surgery", "description": "Dr. Larry Fan is a premier, Harvard educated plastic surgeon based in San Francisco, California. His practice has been the recipient of several awards, including being voted as one of America's top plastic surgeons for 5 years running. Dr. Fan's 77 Plastic Surgery has a stellar reputation, and they needed their online presence to match.", "datePublished": "2016-06-30 02:12:04.000Z" }, "publisher": { "@type": "Organization", "name": "Lean Labs", "logo": "https://www.lean-labs.com/hubfs/LL%20V4.1/logos/LL%20Logo%20Dark.svg", "url": "https://www.lean-labs.com/", "sameAs": [ "https://www.linkedin.com/company/lean-labs/", "https://ecosystem.hubspot.com/marketplace/solutions/lean-labs", "https://www.glassdoor.com/Reviews/Lean-Labs-Reviews-E3982766.htm", "https://www.youtube.com/@LeanLabs1", "https://www.facebook.com/LeanLabs/", "https://x.com/leanlabs?lang=en", "https://rocketreach.co/lean-labs-profile_b5f5471df42d3400", "https://www.crunchbase.com/organization/lean-labs-eed8" ] }, "wordCount": 1114, "datePublished": "2016-06-30 02:12:04.000Z", "isAccessibleForFree": true } ```