--- description: Should you invest in a business website or stay lean and run your business through a Facebook page? Here are 3 reasons your Facebook page won't cut it... title: Business Website vs. Facebook Page: Which is Best? image: https://www.leanlabs.com/hubfs/facebook-vs-website-header.webp --- [Blog](https://www.leanlabs.com/blog)/ [Winning Websites](https://www.leanlabs.com/blog/topic/winning-websites) # Business Website vs. Facebook Page: Which is Best? 4 min read time ![Business Website vs. Facebook Page: Which is Best?](https://www.leanlabs.com/hs-fs/hubfs/facebook-vs-website-header.webp?width=765&height=430&name=facebook-vs-website-header.webp) _Do you even need a website anymore?_ It's something a lot of business owners are now asking themselves. Thanks to the increasing sophistication of social media platforms, building online relationships with prospects is now easier than ever before. As reported by Ad Week, there are now more than [40 million active small business pages](http://www.adweek.com/socialtimes/facebook-hits-40-million-page-milestone-launches-live-chat-for-businesses/619502) on Facebook. WEBSITE GRADER ## What's killing your website conversions? Find out now Use our proven conversion kit to analyze your website. Uncover what’s working so you can amplify it, pinpoint areas that need improvement, and get our expert advice on how to turn your website into your brand’s #1 salesperson. * Diagnose your biggest website pitfalls * Step-by-step recommendations for improvement * Maximize visitor engagement and conversions ![Frame 1984077310 \(1\)](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Frame%201984077310%20(1%29.png?width=660&height=543&name=Frame%201984077310%20(1%29.png) ### Thanks for submitting the form! Over the past several years, the social platform has continually introduced new upgrades focused on keeping users from leaving the site. If you have ever tried to share a Facebook-hosted video with a non-Facebook user, you have experienced this phenomenon. The video has no "home" outside of Facebook, meaning your friend must visit the social network to watch it (whether they have an account or not). Related: [Make Customer Acquisition Your #1 Competitive Advantage](/go-to-market) The company also now gives higher "organic weight" to content consumed on its own site, as opposed to links that send users away from Facebook. A video uploaded straight to Facebook, for instance, will get a significant organic boost over a video link pasted from YouTube. And other platforms are following suit. So, do you really need that website? ## Business Website vs. Facebook Page: Which is Best? It may sound tempting, but don't drop your company website just yet. If you're going to have marketing success in the age of platforms, you're going to need your website to be a hub for all of them. As we'll show below, optimizing and iterating your company website is one of the keys to [10x-ing growth](/10x). Learn more about our 10x philosophy [here](/10x). In this article, we'll explain why business websites are **_not_** going obsolete any time soon. ### 1\. Less Competition The competition on Facebook is fierce. [As reported by BuzzSumo](http://buzzsumo.com/blog/facebook-engagement-brands-publishers-falls-20-2017/), the average number of engagements with Facebook posts created by brands has fallen more than 20 percent since January 2017\. The company analyzed more than 880 million posts and gleaned the average number of engagements fell from 340 to 264 over the first 6 months of the year: ![buzzsumo_Facebook-vs.-Website](https://www.leanlabs.com/hs-fs/hubfs/blog_post_imgs/buzzsumo_Facebook-vs.-Website.png?width=750&name=buzzsumo_Facebook-vs.-Website.png "buzzsumo_Facebook-vs.-Website") Put simply, there is now more content being created than there is time to absorb it. [ ![Growth Playbook Image (1)](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Growth%20Playbook%20Image%20(1).png?width=1390&height=754&name=Growth%20Playbook%20Image%20(1).png) ](https://www.leanlabs.com/playbook-blog-cta) [ ![Growth Playbook Image Mobile](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Growth%20Playbook%20Image%20Mobile.png?width=681&height=1648&name=Growth%20Playbook%20Image%20Mobile.png) ](https://www.leanlabs.com/playbook-blog-cta) The average newsfeed displays 1,500 stories, according to Facebook. The company's director of product management [told TechCrunch last year](https://l.facebook.com/l.php?u=http%3A%2F%2Ftechcrunch.com%2F2014%2F04%2F03%2Fthe-filtered-feed-problem%2F&h=ATPnWNIJ9s9QeJ5%5FDiy8i0xMu0f7P7WA0exk2LBdgbDRZor32-qdj3B%5FgTgIIOMKL6fxGUXdl-uEX873aRImM6B7NuNHwDP8uzc2%5FLs9hLKZcY%5FRtw4VuY5IYrcd38P6aJ4) that the typical Facebook user increased their total number of page likes by 50 percent in 2016\. The more pages someone likes, and the more friends they have, the more competition that businesses have to break through. Compare that to your company Website, where you have someone's undivided attention -- even if it's only for a few seconds. Will you have to do something to drive traffic to your site? Yes, but that's nothing a solid organic search strategy can't handle. Companies who practice inbound marketing may have hefty competition for keyword search terms at the beginning of their journeys, but that competition will significantly decrease over time with consistent effort. Conversely, Facebook competition is only likely to increase. ### 2\. You Control The Experience Another benefit of maintaining a company website? You are 100% in control of the brand experience. [A well-designed website](/blog/website-project-plan) will function as an extension of your company vision, values, and services. Not only will it provide visitors with valuable information, but it will also help them to better understand your Unique Selling Proposition. FREE GUIDE ## Get The HubSpot Onboarding Guide. Set your team up for success on HubSpot with frictionless onboarding. You’ll learn about: * ![ll-check](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/ll-check.svg)Initial HubSpot setup * ![ll-check](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/ll-check.svg)Lead management * ![ll-check](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/ll-check.svg)Process automation * ![ll-check](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/ll-check.svg)Success planning ![HubSpot onboarding guide](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/HubSpot%20onboarding%20guide.png?width=510&height=641&name=HubSpot%20onboarding%20guide.png) ### Thanks for submitting the form! Sure, you can customize your [Facebook business page](https://mobilemonkey.com/blog/building-a-facebook-business-page) with a background photo. But, at the end of the day, the page still looks like... Well, Facebook! With so many choices available today, potential customers want to know what makes you different from the competition. A company [website](/blog/website-branding-examples) is much more conducive to telling your brand story in a clear and engaging manner. Furthermore, your site won't be subject to the effects of Facebook's ever-changing algorithm. Relying on third-party sites means following their terms of service, like it or not. ### 3\. You Own The Leads While creating content for native platforms is great, there is no substitute for capturing a prospect's email address. [According to the Data and Marketing Association,](https://thedma.org/marketing-insights/marketing-statistics/email-marketing-statistics/) email still provides the highest ROI for modern marketers. Once you have someone's email address, you have the power to deliver the right marketing message at the right time. While Facebook is ideal for attracting fresh prospects, it doesn't provide everything you need to complete the sales cycle. Ideally, you want to motivate your Facebook followers to your website where they can then sign-up to stay in contact. You can't guarantee placement in their newsfeeds, but you can count on being recognized within their Inboxes. So, how do you get them to part with their email addresses in the first place? Related: [Make Customer Acquisition Your #1 Competitive Advantage](/go-to-market) Create an enticing [lead magnet](/blog/exceptional-lead-magnet-ideas) that motivated them to sign-up. If you have a long sales cycle, your online marketing strategy should include layered content for every stage of the Buyer's Journey. Ideally, your website should act as the hub for all of your online marketing efforts. Use social media channels for lead generation, but nurture those leads through your website and email newsletter. ### Website vs. Facebook: Which is Best? Both! None of our clients rely on one platform entirely. Instead, they are using platforms to build audiences where their target personas spend their time. Then, they are using their website to generate leads and nurture those leads into customers. Related: [Make Customer Acquisition Your #1 Competitive Advantage](/go-to-market) The bottom-line: There is no substitute for the level of brand control, user personalization, and lead nurturing that can be accomplished via a business website. While solely utilizing Facebook might work great for certain consumer-based businesses (e.g. bars, restaurants, massage studios), it's a pretty ineffective strategy for B2Bs. If your typical buyer does a fair amount of research before making a decision, your best bet is to guide them through a strategic content funnel on your site. [ ![ai insider cta](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/ai%20insider%20cta.png?width=2480&height=1092&name=ai%20insider%20cta.png) ](https://www.leanlabs.com/solutions/ai/communities/insiders/overview) [ ![AI Insiders Community mobile](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/AI%20Insiders%20Community%20mobile.png?width=680&height=1508&name=AI%20Insiders%20Community%20mobile.png) ](https://www.leanlabs.com/solutions/ai/communities/insiders/overview) ## Latest, related and recommended posts [ ![What is growth-driven design? The complete guide to smarter website builds](https://www.leanlabs.com/hs-fs/hubfs/2022%20blog%20featured%20images/7%20(1).png?width=500&height=500&name=7%20(1).png) Winning Websites What is growth-driven design? The complete guide to smarter website builds Read more ](https://www.leanlabs.com/blog/what-is-growth-driven-design) [ ![The launchpad website: how to launch a high-performing site in 12 weeks](https://www.leanlabs.com/hs-fs/hubfs/2022%20blog%20featured%20images/36%20(1).png?width=500&height=500&name=36%20(1).png) Winning Websites The launchpad website: how to launch a high-performing site in 12 weeks Read more ](https://www.leanlabs.com/blog/launchpad-website-launch-in-12-weeks) [ ![Growth-driven design vs. traditional web design: why the old way keeps failing](https://www.leanlabs.com/hs-fs/hubfs/2022%20blog%20featured%20images/37.png?width=500&height=500&name=37.png) Winning Websites Growth-driven design vs. traditional web design: why the old way keeps failing Read more ](https://www.leanlabs.com/blog/growth-driven-design-vs-traditional-web-design) [![About Lean Labs](https://www.leanlabs.com/hubfs/LL%20V4.1/logos/LL%20Logo%20Dark.svg)](https://www.leanlabs.com) Lean Labs builds growth machines that take 7-figure startups to 8\. → [**See How!**](https://www.leanlabs.com/approach/why-lean-labs) Share [ ![Share on facebook](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/Facebook.svg) ](http://www.facebook.com/share.php?u=https%3A%2F%2Fwww.leanlabs.com%2Fblog%2Fbusiness-website-vs.-facebook-page-which-is-best%3Futm%5Fmedium%3Dsocial%26utm%5Fsource%3Dfacebook) [ ![Share on linkedin](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/LinkedIn.svg) ](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.leanlabs.com%2Fblog%2Fbusiness-website-vs.-facebook-page-which-is-best%3Futm%5Fmedium%3Dsocial%26utm%5Fsource%3Dlinkedin) [ ![Share on reddit](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/reddit.svg) ](https://www.reddit.com/submit?url=https%3A%2F%2Fwww.leanlabs.com%2Fblog%2Fbusiness-website-vs.-facebook-page-which-is-best%3Futm%5Fmedium%3Dsocial%26utm%5Fsource%3Dreddit) [ Grade my site![chevron-right](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/chevron-right.svg) ](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLLUGeyXuIFe4n%2B1E42IAXAWWgWgkkHKyylkCaC53TFA5LXNKHbY1ByeZ7mNZ9WHFS1WfZ1VrTarTazLKDbOc%2Btc%2Bg%2BBT11oQTrJhYOQyf5sCqDNGXudXVDytcA7Jb2UdS%2FC5xT4BZA6pMCL%2BHU0XpBYZ%2B0d78FOiUQsXv09XXmngTg%3D&portalId=275827) ![grader laptop](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/grader%20laptop.png?width=552&height=454&name=grader%20laptop.png) ### AI Website Grader Uncover what’s working, pinpoint areas that need improvement, and get trained AI's recommendations on how to turn your website into your brand’s #1 salesperson. 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Learn why your website remains the hub for lead generation, brand control, and email capture.", "dateModified": "2023-07-25T12:05:32.406Z", "datePublished": "2018-01-10T15:00:00.000Z", "articleSection": "Winning Websites", "potentialAction": { "@type": "ReadAction", "target": "https://www.leanlabs.com/blog/business-website-vs.-facebook-page-which-is-best" }, "mainEntityOfPage": { "@id": "https://www.leanlabs.com/blog/business-website-vs.-facebook-page-which-is-best" }, "isAccessibleForFree": true } ], "@context": "https://schema.org" } { "@type": "BlogPosting", "@context": "https://schema.org", "articleBody": "Do you even need a website anymore? It's something a lot of business owners are now asking themselves. Thanks to the increasing sophistication of social media platforms, building online relationships with prospects is now easier than ever before. As reported by Ad Week, there are now more than 40 million active small business pages on Facebook. Over the past several years, the social platform has continually introduced new upgrades focused on keeping users from leaving the site. If you have ever tried to share a Facebook-hosted video with a non-Facebook user, you have experienced this phenomenon. The video has no home outside of Facebook, meaning your friend must visit the social network to watch it (whether they have an account or not). Related Make Customer Acquisition Your #1 Competitive Advantage The company also now gives higher organic weight to content consumed on its own site, as opposed to links that send users away from Facebook. A video uploaded straight to Facebook, for instance, will get a significant organic boost over a video link pasted from YouTube. And other platforms are following suit. So, do you really need that website? Business Website vs. Facebook Page Which is Best? It may sound tempting, but don't drop your company website just yet. If you're going to have marketing success in the age of platforms, you're going to need your website to be a hub for all of them. As we'll show below, optimizing and iterating your company website is one of the keys to 10x-ing growth. Learn more about our 10x philosophy here. In this article, we'll explain why business websites are not going obsolete any time soon. 1. Less Competition The competition on Facebook is fierce. As reported by BuzzSumo, the average number of engagements with Facebook posts created by brands has fallen more than 20 percent since January 2017. The company analyzed more than 880 million posts and gleaned the average number of engagements fell from 340 to 264 over the first 6 months of the year Put simply, there is now more content being created than there is time to absorb it. The average newsfeed displays 1,500 stories, according to Facebook. The company's director of product management told TechCrunch last year that the typical Facebook user increased their total number of page likes by 50 percent in 2016. The more pages someone likes, and the more friends they have, the more competition that businesses have to break through. Compare that to your company Website, where you have someone's undivided attention -- even if it's only for a few seconds. Will you have to do something to drive traffic to your site? Yes, but that's nothing a solid organic search strategy can't handle. Companies who practice inbound marketing may have hefty competition for keyword search terms at the beginning of their journeys, but that competition will significantly decrease over time with consistent effort. Conversely, Facebook competition is only likely to increase. 2. You Control The Experience Another benefit of maintaining a company website? You are 100% in control of the brand experience. A well-designed website will function as an extension of your company vision, values, and services. Not only will it provide visitors with valuable information, but it will also help them to better understand your Unique Selling Proposition. Sure, you can customize your Facebook business page with a background photo. But, at the end of the day, the page still looks like... Well, Facebook! With so many choices available today, potential customers want to know what makes you different from the competition. A company website is much more conducive to telling your brand story in a clear and engaging manner. Furthermore, your site won't be subject to the effects of Facebook's ever-changing algorithm. Relying on third-party sites means following their terms of service, like it or not. 3. You Own The Leads While creating content for native platforms is great, there is no substitute for capturing a prospect's email address. According to the Data and Marketing Association, email still provides the highest ROI for modern marketers. Once you have someone's email address, you have the power to deliver the right marketing message at the right time. While Facebook is ideal for attracting fresh prospects, it doesn't provide everything you need to complete the sales cycle. Ideally, you want to motivate your Facebook followers to your website where they can then sign-up to stay in contact. You can't guarantee placement in their newsfeeds, but you can count on being recognized within their Inboxes. So, how do you get them to part with their email addresses in the first place? Related Make Customer Acquisition Your #1 Competitive Advantage Create an enticing lead magnet that motivated them to sign-up. If you have a long sales cycle, your online marketing strategy should include layered content for every stage of the Buyer's Journey. Ideally, your website should act as the hub for all of your online marketing efforts. Use social media channels for lead generation, but nurture those leads through your website and email newsletter. Website vs. Facebook Which is Best? Both! None of our clients rely on one platform entirely. Instead, they are using platforms to build audiences where their target personas spend their time. Then, they are using their website to generate leads and nurture those leads into customers. Related Make Customer Acquisition Your #1 Competitive Advantage The bottom-line There is no substitute for the level of brand control, user personalization, and lead nurturing that can be accomplished via a business website. While solely utilizing Facebook might work great for certain consumer-based businesses (e.g. bars, restaurants, massage studios), it's a pretty ineffective strategy for B2Bs. If your typical buyer does a fair amount of research before making a decision, your best bet is to guide them through a strategic content funnel on your site. ", "articleSection": ["Winning Websites"], "keywords": ["Winning Websites"], "author": [ { "@type": "Person", "name": "Ashley Gwilliam", "url": "https://www.leanlabs.com/blog/author/ashley-gwilliam" } ], "dateModified": "2026-07-22 09:03:26.000Z", "description": "Do you even need a website anymore? It's something a lot of business owners are now asking themselves. Thanks to the increasing sophistication of social media platforms, building online relationships with prospects is now easier than ever before. 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