---
description: Seven AEO agencies for mid-market companies on HubSpot, compared by how much of the work each one does for you. At Lean Labs, we run AEO inside your portal, on your site and off it.
title: Best AEO Agencies for Mid-Market Companies on HubSpot (2026 Guide)
image: https://www.leanlabs.com/hubfs/2022%20blog%20featured%20images/146.png
---

[Blog](https://www.leanlabs.com/blog)/ [HubSpot](https://www.leanlabs.com/blog/topic/hubspot) 

# Best AEO Agencies for Mid-Market Companies on HubSpot (2026 Guide)

5 min read time 

![Best AEO Agencies for Mid-Market Companies on HubSpot \(2026 Guide\)](https://www.leanlabs.com/hs-fs/hubfs/2022%20blog%20featured%20images/146.png?width=765&height=430&name=146.png) 

Once marketing, sales, and service all work in one HubSpot portal, answer engine optimization (AEO) is more work than one content marketer can pick up on the side. The buyer questions worth tracking are recorded in sales calls and CRM notes that marketing doesn't own. The answer pages and schema have to go live on a site other teams depend on. And part of the job happens on websites you don't control, where an AI model looks for other sources that agree with what your own pages say.

So the useful way to compare AEO agencies is by how much of that work each one does for you, and by whether the results show up in the CRM your sales team and leadership already read. We're Lean Labs, and this is the work we take on. We run AEO inside your HubSpot portal, on your site and off it, and we report it against HubSpot contacts and deals. The six other agencies here each take on a different part of the work, and knowing which part lets you spend your first calls on the firms that match how your team is staffed.

## What your HubSpot subscription already covers

If you're on Marketing Hub Professional or Enterprise, the measurement tool is already in your subscription. [HubSpot's AEO setup guide](https://knowledge.hubspot.com/seo/set-up-and-analyze-ai-visibility) lists 25 tracked prompts for Professional and 50 for Enterprise, and each prompt runs daily across ChatGPT, Gemini, and Perplexity. The tool also produces recommendations, each with a content type, a channel, and a priority. 

An agency's fee therefore pays for the work around the tool: choosing the prompts, publishing the changes the recommendations call for, and earning mentions on other sites. The readings sit in your HubSpot account, so they stay with you when an engagement ends.

HubSpot's partner badges don't measure AEO work. Its [explanation of how tiers work](https://www.hubspot.com/partners/how-tiers-work) says partners earn tier points per $100 of monthly recurring HubSpot revenue they source, assist, or manage, and no tier requirement mentions AEO. The [CRM Implementation accreditation](https://www.hubspot.com/solutions-partner-accreditations) is for partners with experience "delivering large-scale, complex implementations on HubSpot Smart CRM," which is CRM work. To learn what a firm's AEO service covers, read its service page.

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# Lean Labs: AEO run inside your portal, on your site and off it

We've been a HubSpot partner since 2013, and our [AEO programs](https://www.leanlabs.com/solutions/answer-engine-optimization-agency) run through the HubSpot content, website, campaigns, and CRM you already have. You don't adopt a separate platform to work with us. We work with growth-stage companies and established brands across the United States and Canada, and we designed the programs for B2B startups and scaleups. We're the right agency when several of your teams share a portal, and nobody on staff has the hours to run AEO each week.

The work starts with the questions your buyers ask. We build the tracked question set from your HubSpot sales calls, CRM insights, Search Console demand, and competitor prompts. That matters in a company with separate teams, because the people who hear buyer questions every day are in sales and service, and their calls and notes are already in the portal. Your marketing team doesn't have to interview them to find out what to write.

On your site, we build an answer hub: question-and-answer pages organized by topic, each one giving an AI model a direct answer it can cite. The hub is built on HubSpot, so your team can update an answer without a developer. Around it, we deploy schema markup for your organization, your FAQs, and your credentials, which tells a model in machine-readable form what your company does and what it knows.

Off your site, we place monthly expert articles on authority sites, earn brand mentions on trusted platforms, and add listings in the directories AI models use as reference points. Our review program collects reviews from your happy customers and distributes them to G2, Clutch, and Google, the sites where AI engines look for trust signals about a vendor. An AI model checks several sources before it recommends a vendor, and editing your own pages can't put your name on someone else's site. This is the part of AEO an internal team is least likely to have an owner for, so we take it on.

We track your prompts across ChatGPT, Claude, Gemini, and Perplexity, which adds Claude to the three engines HubSpot's tool covers. You see your citation rate month over month and the prompts where competitors are cited, and you aren't. Then we connect that visibility to HubSpot campaigns, contacts, and deals. Sales and leadership can judge the program by the pipeline it influences, in the reports they already open, and marketing doesn't have to defend a visibility score on its own.

You can buy the on-site program, the off-site program, or AEO Complete, which runs both together with conversion work on your site. AEO Complete adds a dedicated strategist, monthly strategy sessions, and an AI citation dashboard, so you have one strategist to plan with each month and one dashboard showing where you're cited. Our AEO page lists the price and term of each program, so you can read the cost before you talk to us. Every engagement starts with a free baseline score that shows where your brand stands in AI answers today.

# Six other agencies and the work each of them do

Simple Machines Marketing's [AEO service page](https://www.simplemachinesmarketing.com/services/aeo-services/) centers on HubSpot's own tool. The firm configures and manages the HubSpot AEO dashboard inside a client's portal, hand-writes schema, scores pages against an eight-point AEO audit and sends recurring reports. The page says its clients include companies in B2B technology, professional services and manufacturing.

New Breed [announced its AEO service](https://www.newbreedrevenue.com/news/new-breed-introduces-aeo-service) on September 30, 2025\. The announcement describes technical site changes combined with content written for how large language models summarize information, aligned with RevOps systems and HubSpot's Loop framework.

SmartBug Media's [AEO page](https://www.smartbugmedia.com/aeo) stages the work in three packages. AEO Launch sets a baseline across three AI engines and maps the questions buyers ask. AEO Grow adds content published in HubSpot and monthly reporting. AEO Authority covers Reddit, niche forums, and digital PR aimed at third-party citations.

Nextiny Marketing's [AEO service page](https://www.nextinymarketing.com/answer-engine-optimization-seo-aeo-hubspot-agency) sells combined SEO and AEO work by the hour: a 20-hour audit project, then a monthly plan that starts at 30 hours. The page says the firm works with B2C and B2B companies.

Weidert Group's [Growth Engine page](https://www.weidert.com/growth-engine-approach) places AEO inside a track it calls Core Market Presence, beside SEO and trade press placement. AEO is one item in a full marketing and sales program, and the page lists industrial and manufacturing companies first among the industries Weidert serves.

IMPACT's [program overview](https://www.impactplus.com/) describes coaching: a dedicated coach, ongoing coaching calls, and quarterly planning, with your team doing the work. The page describes the AEO part as understanding how your business appears in AI answers and then improving the content and customer proof buyers can find. Additional team training and hands-on implementation are scoped separately.

[ ![HS Guide](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/HS%20Guide.png?width=1390&height=688&name=HS%20Guide.png) ](https://www.leanlabs.com/hubspot-savings-guide-blog-cta) [ ![HS Guide Mobile](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/HS%20Guide%20Mobile.png?width=681&height=1504&name=HS%20Guide%20Mobile.png) ](https://www.leanlabs.com/hubspot-savings-guide-blog-cta) 

# The seven side by side

As of October 2026, each agency's own pages describe its AEO offer this way.

| Agency                    | How AEO is offered                                                                                | AEO work they describe                                                                                                                                                                              |
| ------------------------- | ------------------------------------------------------------------------------------------------- | --------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------------- |
| Lean Labs                 | Three programs: on-site, off-site, or both with a dedicated strategist. Free baseline score first | Answer hub and schema built in HubSpot, review collection, monthly expert articles and listings on outside sites, prompt tracking across four engines, reporting tied to HubSpot contacts and deals |
| Simple Machines Marketing | AEO services built around the HubSpot AEO dashboard                                               | Dashboard setup and management in your portal, hand-written schema, eight-point AEO audit, recurring reports                                                                                        |
| New Breed                 | AEO service aligned with RevOps systems                                                           | Technical site changes and content written for large language models                                                                                                                                |
| SmartBug Media            | Three staged packages                                                                             | Baseline and prompt mapping, content published in HubSpot, Reddit and forum presence, digital PR                                                                                                    |
| Nextiny Marketing         | A 20-hour audit, then monthly hours                                                               | Combined SEO and AEO work                                                                                                                                                                           |
| Weidert Group             | Part of a full marketing and sales program                                                        | AEO beside SEO and trade press placement                                                                                                                                                            |
| IMPACT                    | Coaching, with additional training and implementation scoped separately                           | Your team improves content and customer proof with a coach                                                                                                                                          |

# Who does which part of the work

Every AEO engagement divides the work between the agency and your team, and the split decides how many of your own hours the program takes. HubSpot's [Threekit case study](https://www.hubspot.com/case-studies/threekit-aeo) shows one way to divide it. Threekit sells quoting software to manufacturers, and the case study names Simple Machines as its HubSpot partner.

The agency's [account of the Threekit work](https://www.simplemachinesmarketing.com/blog/what-we-learned-getting-a-client-from-near-zero-aeo-visibility-to-cited-in-six-weeks/), dated September 18, 2026, says who did what. Threekit's team owned the positioning, the messaging, and the product expertise. Simple Machines brought AEO recommendations each week and handled much of the publishing: updating existing blog posts, pruning thin content, and strengthening internal links.

Get the same split in writing from any agency you talk to. Ask who chooses the prompts, who writes, who publishes in your portal, and who handles the off-site work. Our answer: we build the question set, build the answer hub and schema in your portal, and run the off-site program. Then add the hours your team would spend to each quote. The quotes arrive in different units: one firm sells hours, and another sells coaching. A program that leaves the writing with your staff costs you more than its fee.

Ask for the prompt list an agency would track in your portal, too. On Professional, that list holds at most 25 prompts, so reading it before you sign takes a few minutes, and it shows whether the agency plans to measure questions buyers ask before they know your name.

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# See where you stand in AI answers

If your teams share a HubSpot portal and you want AEO run for you on your site and off it, [book an AEO strategy meeting](https://www.leanlabs.com/solutions/answer-engine-optimization-agency) with us. We'll cover where you stand in AI search right now, which AI models mention your competitors and not you, and the quick wins that would start getting you cited. You'll also leave knowing whether AEO fits your business and which of our programs to start with.

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```json
{
    "@type": "BlogPosting",
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    "articleBody": "An agency's fee therefore pays for the work around the tool choosing the prompts, publishing the changes the recommendations call for, and earning mentions on other sites. The readings sit in your HubSpot account, so they stay with you when an engagement ends. HubSpot's partner badges don't measure AEO work. Its explanation of how tiers work says partners earn tier points per $100 of monthly recurring HubSpot revenue they source, assist, or manage, and no tier requirement mentions AEO. The CRM Implementation accreditation is for partners with experience delivering large-scale, complex implementations on HubSpot Smart CRM, which is CRM work. To learn what a firm's AEO service covers, read its service page.  Lean Labs AEO run inside your portal, on your site and off it We've been a HubSpot partner since 2013, and our AEO programs run through the HubSpot content, website, campaigns, and CRM you already have. You don't adopt a separate platform to work with us. We work with growth-stage companies and established brands across the United States and Canada, and we designed the programs for B2B startups and scaleups. We're the right agency when several of your teams share a portal, and nobody on staff has the hours to run AEO each week. The work starts with the questions your buyers ask. We build the tracked question set from your HubSpot sales calls, CRM insights, Search Console demand, and competitor prompts. That matters in a company with separate teams, because the people who hear buyer questions every day are in sales and service, and their calls and notes are already in the portal. Your marketing team doesn't have to interview them to find out what to write. On your site, we build an answer hub question-and-answer pages organized by topic, each one giving an AI model a direct answer it can cite. The hub is built on HubSpot, so your team can update an answer without a developer. Around it, we deploy schema markup for your organization, your FAQs, and your credentials, which tells a model in machine-readable form what your company does and what it knows. Off your site, we place monthly expert articles on authority sites, earn brand mentions on trusted platforms, and add listings in the directories AI models use as reference points. Our review program collects reviews from your happy customers and distributes them to G2, Clutch, and Google, the sites where AI engines look for trust signals about a vendor. An AI model checks several sources before it recommends a vendor, and editing your own pages can't put your name on someone else's site. This is the part of AEO an internal team is least likely to have an owner for, so we take it on. We track your prompts across ChatGPT, Claude, Gemini, and Perplexity, which adds Claude to the three engines HubSpot's tool covers. You see your citation rate month over month and the prompts where competitors are cited, and you aren't. Then we connect that visibility to HubSpot campaigns, contacts, and deals. Sales and leadership can judge the program by the pipeline it influences, in the reports they already open, and marketing doesn't have to defend a visibility score on its own. You can buy the on-site program, the off-site program, or AEO Complete, which runs both together with conversion work on your site. AEO Complete adds a dedicated strategist, monthly strategy sessions, and an AI citation dashboard, so you have one strategist to plan with each month and one dashboard showing where you're cited. Our AEO page lists the price and term of each program, so you can read the cost before you talk to us. Every engagement starts with a free baseline score that shows where your brand stands in AI answers today. Six other agencies and the work each of them do Simple Machines Marketing's AEO service page centers on HubSpot's own tool. The firm configures and manages the HubSpot AEO dashboard inside a client's portal, hand-writes schema, scores pages against an eight-point AEO audit and sends recurring reports. The page says its clients include companies in B2B technology, professional services and manufacturing. New Breed announced its AEO service on September 30, 2025. The announcement describes technical site changes combined with content written for how large language models summarize information, aligned with RevOps systems and HubSpot's Loop framework. SmartBug Media's AEO page stages the work in three packages. AEO Launch sets a baseline across three AI engines and maps the questions buyers ask. AEO Grow adds content published in HubSpot and monthly reporting. AEO Authority covers Reddit, niche forums, and digital PR aimed at third-party citations. Nextiny Marketing's AEO service page sells combined SEO and AEO work by the hour a 20-hour audit project, then a monthly plan that starts at 30 hours. The page says the firm works with B2C and B2B companies. Weidert Group's Growth Engine page places AEO inside a track it calls Core Market Presence, beside SEO and trade press placement. AEO is one item in a full marketing and sales program, and the page lists industrial and manufacturing companies first among the industries Weidert serves. IMPACT's program overview describes coaching a dedicated coach, ongoing coaching calls, and quarterly planning, with your team doing the work. The page describes the AEO part as understanding how your business appears in AI answers and then improving the content and customer proof buyers can find. Additional team training and hands-on implementation are scoped separately.  The seven side by side As of October 2026, each agency's own pages describe its AEO offer this way. Agency How AEO is offered AEO work they describe Lean Labs Three programs on-site, off-site, or both with a dedicated strategist. Free baseline score first Answer hub and schema built in HubSpot, review collection, monthly expert articles and listings on outside sites, prompt tracking across four engines, reporting tied to HubSpot contacts and deals Simple Machines Marketing AEO services built around the HubSpot AEO dashboard Dashboard setup and management in your portal, hand-written schema, eight-point AEO audit, recurring reports New Breed AEO service aligned with RevOps systems Technical site changes and content written for large language models SmartBug Media Three staged packages Baseline and prompt mapping, content published in HubSpot, Reddit and forum presence, digital PR Nextiny Marketing A 20-hour audit, then monthly hours Combined SEO and AEO work Weidert Group Part of a full marketing and sales program AEO beside SEO and trade press placement IMPACT Coaching, with additional training and implementation scoped separately Your team improves content and customer proof with a coach Who does which part of the work Every AEO engagement divides the work between the agency and your team, and the split decides how many of your own hours the program takes. HubSpot's Threekit case study shows one way to divide it. Threekit sells quoting software to manufacturers, and the case study names Simple Machines as its HubSpot partner. The agency's account of the Threekit work, dated September 18, 2026, says who did what. Threekit's team owned the positioning, the messaging, and the product expertise. Simple Machines brought AEO recommendations each week and handled much of the publishing updating existing blog posts, pruning thin content, and strengthening internal links. Get the same split in writing from any agency you talk to. Ask who chooses the prompts, who writes, who publishes in your portal, and who handles the off-site work. Our answer we build the question set, build the answer hub and schema in your portal, and run the off-site program. Then add the hours your team would spend to each quote. The quotes arrive in different units one firm sells hours, and another sells coaching. A program that leaves the writing with your staff costs you more than its fee. Ask for the prompt list an agency would track in your portal, too. On Professional, that list holds at most 25 prompts, so reading it before you sign takes a few minutes, and it shows whether the agency plans to measure questions buyers ask before they know your name.  See where you stand in AI answers If your teams share a HubSpot portal and you want AEO run for you on your site and off it, book an AEO strategy meeting with us. We'll cover where you stand in AI search right now, which AI models mention your competitors and not you, and the quick wins that would start getting you cited. You'll also leave knowing whether AEO fits your business and which of our programs to start with. ",
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