--- description: Works hard to help organize funds and folks as the Head of Finance and Onboarding for Lean Labs. Earned 16 HubSpot certifications and 11 Digital Marketer certifications while reading over 30 marketing books in the last 4 years. Loving husband for 24 years and proud father of 5. Masquerades as Mr. Fix-it in his off hours because he appreciates quality tools and enjoys repairing broken stuff. image: https://www.leanlabs.com/hubfs/LL%20V4.1/LL%20Featured%20Image.png title: Lean Labs | Make your marketing profitable so you can scale. | Stephen Coursen --- # Lean Labs Blog ## Insights for unstoppable conversion-centric tech companies ### Topics All Posts [](https://www.leanlabs.com/blog) Growth Marketing [](https://www.leanlabs.com/blog/topic/growth-marketing) HubSpot [](https://www.leanlabs.com/blog/topic/hubspot) Winning Websites [](https://www.leanlabs.com/blog/topic/winning-websites) Growth Strategy [](https://www.leanlabs.com/blog/topic/growth-strategy) Artificial Intelligence [](https://www.leanlabs.com/blog/topic/artificial-intelligence) Lead generation [](https://www.leanlabs.com/blog/topic/lead-generation) Growth Team [](https://www.leanlabs.com/blog/topic/growth-team) Client Results [](https://www.leanlabs.com/blog/topic/client-results) ![grader laptop](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/grader%20laptop.png?width=552&height=454&name=grader%20laptop.png) ### AI Website Grader Get AI driven insights in seconds Grade my site [ Grade my site![chevron-right](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/chevron-right.svg) ](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLIdImem8ZyWbQtUqE9EYNB9F9Y3rWjOVOlOC9hptsNuFBAU7LvtmZhklb06II%2BYg%2BoVfTa3ymLMNINFUcwravoVONpklWlKXVrDg3KPRb1Nm1n0%2BmG5PloDab8BKzx8v7C%2B57MFW3NnKSmY3tRIy9App9s4bdGiaQY7%2BIIh7GtT%2FfM%3D&portalId=275827) #### More from Stephen Coursen [ ![landingpagevswebsitepages (1)](https://www.leanlabs.com/hs-fs/hubfs/landingpagevswebsitepages%20(1).jpg?width=500&height=500&name=landingpagevswebsitepages%20(1).jpg) Winning Websites Landing Page vs. Website: Which Will Drive More Sales? ](https://www.leanlabs.com/blog/landing-page-vs-website) [ ![call-to-action](https://www.leanlabs.com/hs-fs/hubfs/calltoaction.jpg?width=500&height=500&name=calltoaction.jpg) Growth Marketing 10 Call To Action Examples And Ideas You Can Steal to Get More Clicks ](https://www.leanlabs.com/blog/call-to-action-examples-and-ideas) [ ![content-marketing-1.jpg](https://www.leanlabs.com/hs-fs/hubfs/blog_post_imgs/content-marketing-1.jpg?width=500&height=500&name=content-marketing-1.jpg) Lead generation 5 Ways to Relaunch an Old Content Offer and Generate New Leads ](https://www.leanlabs.com/blog/5-ways-to-relaunch-an-old-content-offer-and-generate-new-leads) [ ![Lean-Labs_Email-Lost-Leads-to-Sales.jpg](https://www.leanlabs.com/hs-fs/hubfs/blog_post_imgs/Lean-Labs_Email-Lost-Leads-to-Sales.jpg?width=500&height=500&name=Lean-Labs_Email-Lost-Leads-to-Sales.jpg) Growth Marketing How to Turn Unengaged Leads Into Customers With Timely Emails ](https://www.leanlabs.com/blog/how-to-turn-unengaged-leads-into-customers-with-timely-emails) [ ![](https://www.leanlabs.com/hs-fs/hubfs/lean-labs-growth-marketing-A036-blue.png?width=500&height=500&name=lean-labs-growth-marketing-A036-blue.png) Growth Marketing Using the Sideways Sales Letter Email Series to Increase Conversion Rates ](https://www.leanlabs.com/blog/using-the-sideways-sales-letter-email-series-to-increase-conversion-rates) [ ![Featured 50-1](https://www.leanlabs.com/hs-fs/hubfs/Featured%2050-1.png?width=500&height=500&name=Featured%2050-1.png) Client Results How a Rebrand and New Website Increased Conversion Rates 212% ](https://www.leanlabs.com/blog/how-a-rebrand-and-new-website-increased-conversion-rates-217) [ ![Featured 56](https://www.leanlabs.com/hs-fs/hubfs/Featured%2056.png?width=500&height=500&name=Featured%2056.png) Client Results How an Inbound-Driven Website Redesign Increased Integrate's Conversion Rate by 271% ](https://www.leanlabs.com/blog/how-an-inbound-driven-website-redesign-increased-integrates-conversion-rate-by-271) ![Stephen Coursen](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/stephen.png?width=72&name=stephen.png) [ Stephen Coursen ](https://www.leanlabs.com/blog/author/stephen) Works hard to help organize funds and folks as the Head of Finance and Onboarding for Lean Labs. Earned 16 HubSpot certifications and 11 Digital Marketer certifications while reading over 30 marketing books in the last 4 years. Loving husband for 24 years and proud father of 5\. Masquerades as Mr. Fix-it in his off hours because he appreciates quality tools and enjoys repairing broken stuff. [Follow me on my website](//www.lean-labs.com) [ Follow me on LinkedIn ](https://www.linkedin.com/in/stephencoursen) [ Follow me on Twitter ](https://twitter.com/StephenCoursen) #### Topics ### Topics All Posts [](https://www.leanlabs.com/blog) Growth Marketing [](https://www.leanlabs.com/blog/topic/growth-marketing) HubSpot [](https://www.leanlabs.com/blog/topic/hubspot) Winning Websites [](https://www.leanlabs.com/blog/topic/winning-websites) Growth Strategy [](https://www.leanlabs.com/blog/topic/growth-strategy) Artificial Intelligence [](https://www.leanlabs.com/blog/topic/artificial-intelligence) Lead generation [](https://www.leanlabs.com/blog/topic/lead-generation) Growth Team [](https://www.leanlabs.com/blog/topic/growth-team) Client Results [](https://www.leanlabs.com/blog/topic/client-results) ![grader laptop](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/grader%20laptop.png?width=552&height=454&name=grader%20laptop.png) ### AI Website Grader Get AI driven insights in seconds Grade my site [ Grade my site![chevron-right](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/chevron-right.svg) ](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLIdImem8ZyWbQtUqE9EYNB9F9Y3rWjOVOlOC9hptsNuFBAU7LvtmZhklb06II%2BYg%2BoVfTa3ymLMNINFUcwravoVONpklWlKXVrDg3KPRb1Nm1n0%2BmG5PloDab8BKzx8v7C%2B57MFW3NnKSmY3tRIy9App9s4bdGiaQY7%2BIIh7GtT%2FfM%3D&portalId=275827) ## TAKE THE FIRST STEP ### Turn your marketing from a cost center into a self-funding growth machine. ![work](https://www.leanlabs.com/hubfs/LL%20v5/Icons/work.svg) ### Our work & results Hear what our clients have to say about their results. **Read our 5 star reviews on HubSpot.** [](https://www.leanlabs.com/approach/success) ![programs](https://www.leanlabs.com/hubfs/LL%20v5/Icons/programs.svg) ### Programs & pricing **Find out how much it costs** to work with us. We have various programs available starting at $2k per month. [](https://www.leanlabs.com/pricing) ![kevin](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/kevin.png?width=64&height=64&name=kevin.png) ### Get your free strategy session Find out exactly what **we’d do if we were your growth team.** Select a day and time on the calendar. Request a meeting [ Request A Meeting![right arrow icon](https://www.leanlabs.com/hubfs/LL%20V4.1/icons/Right%20arrow.svg) ](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLKguQz1pHGVkA3wdiTS9EE1O5E3Ct1K0Z80gm18lqpbpOzOOhixlWF3vFwSXsk5ZFPTer64z0Z%2BsMdxMcIozeqRS%2FeTnT1Fi%2Fenbbx6QM4lYwwHLgnazScch60YGZ8O7N48nP3dy51Pb162YfiwSq4Ucdk22w3H648JgH6iTgejT3TgMXeeL19riQjd&portalId=275827) ### Ask AI about Lean Labs [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/chatgpt.svg) ChatGPT ](https://chat.openai.com/) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/googlegemini%201.svg) Gemini ](https://www.google.com/search?udm=50) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/perplexity%201.svg) Perplexity ](https://www.perplexity.ai/search/new) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/claude%201.svg) Claude ](https://claude.ai/new) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/copilot.svg) 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