---
description: As an Inbound Writer for Lean Labs, Melissa writes about high-converting websites and customer-centric marketing. She's an avid traveler, with trips to Iceland, Ukraine, and Portugal under her belt. She currently resides in Wilmington, North Carolina with her dog, Morrie.
image: https://www.leanlabs.com/hubfs/LL%20V4.1/LL%20Featured%20Image.png
title: Lean Labs | Make your marketing profitable so you can scale. | Melissa Randall
---

# Lean Labs Blog 

## Insights for unstoppable conversion-centric tech companies 

### Topics

All Posts [](https://www.leanlabs.com/blog) Growth Marketing [](https://www.leanlabs.com/blog/topic/growth-marketing) HubSpot [](https://www.leanlabs.com/blog/topic/hubspot) Winning Websites [](https://www.leanlabs.com/blog/topic/winning-websites) Growth Strategy [](https://www.leanlabs.com/blog/topic/growth-strategy) Artificial Intelligence [](https://www.leanlabs.com/blog/topic/artificial-intelligence) Lead generation [](https://www.leanlabs.com/blog/topic/lead-generation) Growth Team [](https://www.leanlabs.com/blog/topic/growth-team) Client Results [](https://www.leanlabs.com/blog/topic/client-results) 

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####  More from Melissa Randall 

[ ![B2B Lead Nurturing ](https://www.leanlabs.com/hs-fs/hubfs/2022%20blog%20featured%20images/lean-labs-growth-marketing-B043-navy.png?width=500&height=500&name=lean-labs-growth-marketing-B043-navy.png) Growth Marketing B2B Lead Nurturing Guide: Top 10 Tactics to Consistently Close Deals ](https://www.leanlabs.com/blog/10-b2b-lead-nurturing-best-practices) 

[ ![](https://www.leanlabs.com/hs-fs/hubfs/lean-labs-growth-marketing-A016-orange.png?width=500&height=500&name=lean-labs-growth-marketing-A016-orange.png) Growth Marketing How To Build A Website Project Plan Like a Top Web Design Agency ](https://www.leanlabs.com/blog/website-project-plan) 

[ ![](https://www.leanlabs.com/hs-fs/hubfs/lean-labs-growth-marketing-A001-red-1.png?width=500&height=500&name=lean-labs-growth-marketing-A001-red-1.png) Growth Strategy How to Build a Brand Strategy \[Free Brand Strategy Template\] ](https://www.leanlabs.com/blog/brand-strategy-document-template) 

[ ![generate-more-leads-from-your-website](https://www.leanlabs.com/hs-fs/hubfs/blog_post_imgs/Lean-Labs_how-to-generate-more-leads-from-your-website.png?width=500&height=500&name=Lean-Labs_how-to-generate-more-leads-from-your-website.png) Lead generation Generate More Leads From Your Website With These 8 Tactics ](https://www.leanlabs.com/blog/how-to-generate-more-leads-from-your-website-with-these-8-tactics) 

[ ![customerengagementstrategy-1](https://www.leanlabs.com/hs-fs/hubfs/customerengagementstrategy-1.jpg?width=500&height=500&name=customerengagementstrategy-1.jpg) Growth Marketing Customer Engagement Strategy: The 7 Best Ways to Drive High Engagement With Your Customers ](https://www.leanlabs.com/blog/customer-engagement-strategy) 

[ ![brandawarenessvelocity](https://www.leanlabs.com/hs-fs/hubfs/brandawarenessvelocity.jpg?width=500&height=500&name=brandawarenessvelocity.jpg) Growth Marketing Building Brand Awareness in 2019: Why Velocity and Omnipresence are the Keys to Success \[Updated for 2021\] ](https://www.leanlabs.com/blog/building-brand-awareness-in-2021) 

[ ![leadgenerationstrategies](https://www.leanlabs.com/hs-fs/hubfs/leadgenerationstrategies.jpg?width=500&height=500&name=leadgenerationstrategies.jpg) Lead generation 6 Video Lead Generation Strategies And Trends That Drive Results ](https://www.leanlabs.com/blog/video-lead-generation-strategies-and-trends) 

[ ![Lean-Labs_Marketing-Goals-and-Objectives.png](https://www.leanlabs.com/hs-fs/hubfs/blog_post_imgs/Lean-Labs_Marketing-Goals-and-Objectives.png?width=500&height=500&name=Lean-Labs_Marketing-Goals-and-Objectives.png) Growth Marketing Setting Meaningful Marketing Goals and Objectives ](https://www.leanlabs.com/blog/setting-meaningful-marketing-goals-and-objectives-for-2021) 

[ ![brand-positioning-strategy-tips](https://www.leanlabs.com/hs-fs/hubfs/blog_post_imgs/Lean-Labs_brand-positioning-strategy.png?width=500&height=500&name=Lean-Labs_brand-positioning-strategy.png) Growth Strategy 4 Brand Positioning Strategy Tips That Could Change Your Customer's Life ](https://www.leanlabs.com/blog/brand-positioning-strategy-tips) 

[ ![hubspot-crm-vs-hubspot-sales](https://www.leanlabs.com/hs-fs/hubfs/hubspot-crm-hubspot-sales-header%20compressed2.jpeg%20(1).png?width=500&height=500&name=hubspot-crm-hubspot-sales-header%20compressed2.jpeg%20(1).png) HubSpot HubSpot CRM vs. HubSpot Sales: What's the Difference? ](https://www.leanlabs.com/blog/hubspot-crm-vs-hubspot-sales) 

[ ![leadmagnetideas](https://www.leanlabs.com/hs-fs/hubfs/leadmagnetideas.jpg?width=500&height=500&name=leadmagnetideas.jpg) Growth Marketing 6 Ways To Find Exceptional Lead Magnet Ideas That Will Drive More Conversions ](https://www.leanlabs.com/blog/exceptional-lead-magnet-ideas) 

[ ![targetaudienceanalysis](https://www.leanlabs.com/hs-fs/hubfs/targetaudienceanalysis.jpg?width=500&height=500&name=targetaudienceanalysis.jpg) Growth Marketing Using Target Audience Analysis To Get More Traffic To Your Content ](https://www.leanlabs.com/blog/target-audience-analysis) 

Winning Websites

[A Lean Website Launch: 6 Critical Steps And How To Execute Them Flawlessly](https://www.leanlabs.com/blog/lean-website-launch-steps) 

Winning Websites

[Our Ten Week, 70-Day New Website Launch Plan For Startups](https://www.leanlabs.com/blog/website-launch-plan-for-startups) 

Winning Websites

[Using The Lean Business Model Canvas To Validate Your Website](https://www.leanlabs.com/blog/lean-business-model-canvas-validate-website) 

Winning Websites

[How Using the Jobs To Be Done Framework Results in a Winning B2B Site Strategy](https://www.leanlabs.com/blog/the-jobs-to-be-done-framework-b2b-site-strategy) 

HubSpot

[The Perfect HubSpot Lead Capture Landing Page Revealed](https://www.leanlabs.com/blog/hubspot-lead-capture-landing-page) 

Winning Websites

[7 Customer Journey Mapping Tools That Will Revolutionize Your Website Content](https://www.leanlabs.com/blog/customer-journey-mapping-tools-for-website-content) 

Growth Marketing

[Repurposing Video Content: How To Split A Video And Tailor It For Every Platform](https://www.leanlabs.com/blog/repurposing-video-content-for-every-platform) 

Winning Websites

[6 Examples of the Best Content to Post on LinkedIn](https://www.leanlabs.com/blog/best-content-to-post-on-linkedin) 

Growth Marketing

[How To Improve Team Efficiency Without Sacrificing Quality](https://www.leanlabs.com/blog/how-to-improve-team-efficiency) 

Growth Marketing

[How To Create A Thought Leadership Strategy That Increases Your Brand Awareness](https://www.leanlabs.com/blog/thought-leadership-strategy) 

Growth Marketing

[Online Video Marketing: How To Prepare And Crush Your First Video](https://www.leanlabs.com/blog/online-video-marketing-how-to-prepare-and-crush-your-first-video) 

Growth Marketing

[How To Write A Good Introduction For A Business Blog Post](https://www.leanlabs.com/blog/how-to-write-a-good-introduction-for-a-business-blog-post) 

Growth Marketing

[6 Engaging Content Examples To Inspire Better Material For Your Company Blog And Social Channels](https://www.leanlabs.com/blog/engaging-content-examples) 

Growth Marketing

[6 B2B Storytelling Tips From Anthony Bourdain's Documentary Style Approach](https://www.leanlabs.com/blog/b2b-storytelling-tips-from-anthony-bourdains-approach) 

Growth Marketing

[How To Build a Customer Engagement Strategy: 5 Tactics To Connect With Your Audience](https://www.leanlabs.com/blog/how-to-build-a-customer-engagement-strategy) 

Growth Marketing

[9 Fresh Podcast Topic Ideas That Will Make Podcasting A Breeze](https://www.leanlabs.com/blog/fresh-podcast-topic-ideas) 

Winning Websites

[8 Examples Of Call To Actions That Drive A Ton Of Clicks](https://www.leanlabs.com/blog/examples-of-call-to-actions-that-drive-a-ton-of-clicks) 

Winning Websites

[The Best Content For A Website Homepage](https://www.leanlabs.com/blog/best-content-for-a-website-homepage) 

Growth Marketing

[8 Easy B2B Writing Tips To Create Highly Engaging Content Marketing Assets](https://www.leanlabs.com/blog/b2b-writing-tips-create-content-marketing-assets) 

Winning Websites

[The 9 Website Conversion Strategies You're Not Implementing](https://www.leanlabs.com/blog/website-conversion-strategies) 

Winning Websites

[What Mobile Means For Brand Communication Strategy](https://www.leanlabs.com/blog/mobile-and-brand-communication-strategy) 

Growth Marketing

[This is What an Effective Sales Funnel Website Looks Like in Real Life](https://www.leanlabs.com/blog/sales-funnel-website) 

Growth Marketing

[How to Crush a Website Redesign Project Plan and Launch a High-Conversion Site Faster](https://www.leanlabs.com/blog/website-redesign-project-plan-for-high-conversion-site) 

Winning Websites

[8 Secrets to Building High Converting Landing Pages](https://www.leanlabs.com/blog/high-converting-landing-pages) 

Winning Websites

[How To Create A Killer Website Outline And Identify Key Pages](https://www.leanlabs.com/blog/website-outline-and-key-pages) 

Winning Websites

[11 Questions Every Website Content Strategy Should Answer](https://www.leanlabs.com/blog/website-content-strategy-must-haves) 

Growth Marketing

[4 Influencers Crushing Video Marketing on LinkedIn](https://www.leanlabs.com/blog/influencers-crushing-video-marketing-linkedin) 

Growth Marketing

[Building and Filling a Sales Pipeline Funnel the Right Way](https://www.leanlabs.com/blog/building-and-filling-a-sales-pipeline-funnel) 

Winning Websites

[Creating A Persona Website Content Strategy: The Ultimate Guide](https://www.leanlabs.com/blog/persona-website-content-strategy) 

Winning Websites

[The 4 Essential Tenets of Website Branding (Ignore Them At Your Own Peril)](https://www.leanlabs.com/blog/four-tenets-of-website-branding) 

HubSpot

[Our Favorite 5 HubSpot COS Examples](https://www.leanlabs.com/blog/our-favorite-5-hubspot-cos-examples) 

Winning Websites

[Is Modular Website Design The Secret to High Conversion Websites on a Budget?](https://www.leanlabs.com/blog/is-modular-website-design-the-secret-to-high-conversion-websites-on-a-budget) 

Winning Websites

[HubSpot Website Redesign: What You Need to Know to Do It Right](https://www.leanlabs.com/blog/hubspot-website-redesign-what-you-need-to-know-to-do-it-right) 

Winning Websites

[The New COS Website Design: 7 Ways to Crush it with CMS Hub](https://www.leanlabs.com/blog/cos-website-design) 

Winning Websites

[10 Website Design Best Practices You're Ignoring](https://www.leanlabs.com/blog/10-website-design-best-practices-youre-ignoring) 

Winning Websites

[How to Master Persuasion in Website Content and Get More Conversions](https://www.leanlabs.com/blog/how-to-master-persuasion-in-website-content-and-get-more-conversions) 

Growth Marketing

[This Is the Best Keyword Research Tool, Hands Down](https://www.leanlabs.com/blog/this-is-the-best-keyword-research-tool-hands-down) 

Growth Marketing

[How To Get Started With The Lean Startup Canvas](https://www.leanlabs.com/blog/how-to-get-started-with-the-lean-startup-canvas) 

Growth Marketing

[How to Create a Video Studio on a Shoestring Budget](https://www.leanlabs.com/blog/how-to-create-a-video-studio-on-a-shoestring-budget) 

Growth Marketing

[5 Ted Talks That Will Make You a Better Content Creator](https://www.leanlabs.com/blog/5-ted-talks-that-will-make-you-a-better-content-creator) 

Growth Marketing

[Here Are The 8 Best Brands on YouTube Using Video to Grow Their Business](https://www.leanlabs.com/blog/here-are-the-8-best-brands-on-youtube-using-video-to-grow-their-business) 

Winning Websites

[How to Craft a Video Marketing Strategy Without Exploding Your Budget](https://www.leanlabs.com/blog/how-to-craft-a-video-marketing-strategy-without-exploding-your-budget) 

Growth Marketing

[How to Build a Landing Page Design That Doesn't Suck and Converts Leads Like Crazy](https://www.leanlabs.com/blog/landing-page-design-that-doesnt-suck) 

Growth Marketing

[The Ultimate Guide to Using Topic Clusters and Pillar Pages to Drive Huge Amounts of Website Traffic](https://www.leanlabs.com/blog/the-ultimate-guide-to-using-topic-clusters-and-pillar-pages-to-drive-huge-amounts-of-website-traffic) 

Growth Marketing

[Blog Writers for Hire: How to Hire Content Writers That Don't Suck](https://www.leanlabs.com/blog/blog-writers-for-hire-how-to-hire-content-writers-that-dont-suck) 

HubSpot

[The HubSpot Landing Page Checklist to Make it Convert Like Gangbusters](https://www.leanlabs.com/blog/the-hubspot-landing-page-checklist-to-make-it-convert-like-gangbusters) 

Growth Marketing

[12 Attributes of An Exceptional Website Content Writer](https://www.leanlabs.com/blog/12-attributes-of-an-exceptional-website-content-writer) 

HubSpot

[5 Steps to Successfully Switching To HubSpot CRM](https://www.leanlabs.com/blog/5-steps-to-successfully-switching-to-hubspot-crm) 

Winning Websites

[What is the Best CRM Software Today? Reviewing the Top Providers](https://www.leanlabs.com/blog/what-is-the-best-crm-software-today-reviewing-the-top-providers) 

Winning Websites

[The Complete Guide To Developing A Website Content Strategy](https://www.leanlabs.com/blog/the-complete-guide-to-developing-a-website-content-strategy) 

Growth Marketing

[How To Write A Skyscraper Post \[Blog Post Template\]](https://www.leanlabs.com/blog/how-to-write-a-skyscraper-post-blog-post-template) 

Growth Marketing

[How To Write A Comparison Post \[Blog Post Template\]](https://www.leanlabs.com/blog/how-to-write-a-comparison-post-blog-post-template) 

Winning Websites

[The 7 Essential Pieces of a Winning Website Project Plan](https://www.leanlabs.com/blog/the-7-essential-pieces-of-a-winning-website-project-plan) 

Growth Marketing

[8 Ways To Increase Blog Traffic Without Blowing Your Budget](https://www.leanlabs.com/blog/8-ways-to-increase-blog-traffic-without-blowing-your-budget) 

Growth Marketing

[Top 5 Content Writing Mistakes Marketers Make All the Time](https://www.leanlabs.com/blog/top-5-content-writing-mistakes-marketers-make-all-the-time) 

Growth Strategy

[Do You Need Brand Strategy Consulting? 11 Questions to Ask Before Paying a Consultant](https://www.leanlabs.com/blog/do-you-need-brand-strategy-consulting-11-questions-to-ask-before-paying-a-consultant) 

Growth Marketing

[15 Growing Business Ideas (And How to Get Started)](https://www.leanlabs.com/blog/15-growing-business-ideas-and-how-to-get-started) 

HubSpot

[3 Secrets to HubSpot Workflows to Kick Lead Nurturing Into High Gear](https://www.leanlabs.com/blog/3-secrets-to-hubspot-workflows-to-kick-lead-nurturing-into-high-gear) 

Growth Marketing

[The How-To Guide to Creating a Customer Journey Map](https://www.leanlabs.com/blog/the-how-to-guide-to-creating-a-customer-journey-map) 

Winning Websites

[Can Customer Journey Mapping Turn Your Website Into a Sales Vending Machine](https://www.leanlabs.com/blog/can-customer-journey-mapping-turn-your-website-into-a-sales-vending-machine) 

HubSpot

[HubSpot Pricing: How to Make the Pricing Tiers Work In Your Favor](https://www.leanlabs.com/blog/hubspot-pricing-how-to-make-the-pricing-tiers-work-in-your-favor) 

HubSpot

[Why Is HubSpot So Expensive? And Other Questions to Ask](https://www.leanlabs.com/blog/why-is-hubspot-so-expensive-and-other-questions-to-ask) 

Lead generation

[Lead Generation Services: 3 Things to Know Before Signing a Contract](https://www.leanlabs.com/blog/lead-generation-services-3-things-to-know-before-signing-a-contract) 

HubSpot

[How HubSpot Accelerates The Web Design Process](https://www.leanlabs.com/blog/how-hubspot-accelerates-the-web-design-process) 

HubSpot

[HootSuite vs. HubSpot: Which Tool is Best for Running Social Media?](https://www.leanlabs.com/blog/hootsuite-vs-hubspot-which-tool-is-best-for-running-social-media) 

HubSpot

[HubSpot vs. WordPress: Exploring the Pros and Cons of Both](https://www.leanlabs.com/blog/hubspot-vs.-wordpress-exploring-the-pros-and-cons-of-both) 

HubSpot

[HubSpot vs. Marketo: Exploring the Differences and Similarities](https://www.leanlabs.com/blog/hubspot-vs.-marketo-exploring-the-differences-and-similarities) 

HubSpot

[HubSpot Issues: Exploring the Most Common Problems With HubSpot](https://www.leanlabs.com/blog/hubspot-issues-exploring-the-most-common-problems-with-hubspot) 

Growth Marketing

[Overcoming the Most Common Lead Nurturing Challenges](https://www.leanlabs.com/blog/overcoming-the-most-common-lead-nurturing-challenges) 

Winning Websites

[The Buyer's Journey Stages and Your Website: Why They Must Match](https://www.leanlabs.com/blog/the-buyers-journey-stages-and-your-website-why-they-must-match) 

Growth Marketing

[How to Increase Brand Awareness Without a Large Advertising Budget](https://www.leanlabs.com/blog/how-to-increase-brand-awareness-without-a-large-advertising-budget) 

Growth Marketing

[6 Nonprofits Using Digital Marketing to Spread Their Message](https://www.leanlabs.com/blog/6-nonprofits-using-digital-marketing-to-spread-their-message) 

Winning Websites

[Do You Know the Most Important Pages on a Business Website?](https://www.leanlabs.com/blog/do-you-know-the-most-important-pages-on-a-business-website) 

Growth Marketing

[8 Tips For A Killer Homepage Content Strategy](https://www.leanlabs.com/blog/8-tips-for-a-killer-homepage-content-strategy) 

![Melissa Randall](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/melissa-avatar.png?width=72&name=melissa-avatar.png) 

[ Melissa Randall ](https://www.leanlabs.com/blog/author/melissa-randall) 

As an Inbound Writer for Lean Labs, Melissa writes about high-converting websites and customer-centric marketing. She's an avid traveler, with trips to Iceland, Ukraine, and Portugal under her belt. She currently resides in Wilmington, North Carolina with her dog, Morrie.

[Follow me on my website](http://driftyland.com/) [ Follow me on LinkedIn ](https://www.linkedin.com/in/immissyrandall/) [ Follow me on Twitter ](https://twitter.com/driftygal) 

#### Topics

### Topics

All Posts [](https://www.leanlabs.com/blog) Growth Marketing [](https://www.leanlabs.com/blog/topic/growth-marketing) HubSpot [](https://www.leanlabs.com/blog/topic/hubspot) Winning Websites [](https://www.leanlabs.com/blog/topic/winning-websites) Growth Strategy [](https://www.leanlabs.com/blog/topic/growth-strategy) Artificial Intelligence [](https://www.leanlabs.com/blog/topic/artificial-intelligence) Lead generation [](https://www.leanlabs.com/blog/topic/lead-generation) Growth Team [](https://www.leanlabs.com/blog/topic/growth-team) Client Results [](https://www.leanlabs.com/blog/topic/client-results) 

![grader laptop](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/grader%20laptop.png?width=552&height=454&name=grader%20laptop.png) 

### AI Website Grader 

Get AI driven insights in seconds 

Grade my site 

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### Turn your marketing from a cost center into a self-funding growth machine. 

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& results 

Hear what our clients have to say about their results. **Read our 5 star reviews on HubSpot.**

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### Programs   
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**Find out how much it costs** to work with us. We have various programs available starting at $2k per month.

[](https://www.leanlabs.com/pricing) 

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Ask AI

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        "https://twitter.com/leanlabs",
        "https://www.youtube.com/@LeanLabs1",
        "https://www.facebook.com/LeanLabs",
        "https://ecosystem.hubspot.com/marketplace/solutions/lean-labs",
        "https://clutch.co/profile/lean-labs",
        "https://www.g2.com/products/lean-labs/reviews",
        "https://opencorporates.com/companies/us_fl/P23000000218",
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