--- description: Jasmine W. Gordon is a copywriter at Lean Labs. She's written for digital audiences for over 5 years, and her background includes agencies, tech startups, health care, big data analytics, energy, and more. Jasmine loves new marketing statistics, optimization studies, and live music. image: https://www.leanlabs.com/hubfs/LL%20V4.1/LL%20Featured%20Image.png title: Lean Labs | Make your marketing profitable so you can scale. | Jasmine Gordon --- # Lean Labs Blog ## Insights for unstoppable conversion-centric tech companies ### Topics All Posts [](https://www.leanlabs.com/blog) Growth Marketing [](https://www.leanlabs.com/blog/topic/growth-marketing) HubSpot [](https://www.leanlabs.com/blog/topic/hubspot) Winning Websites [](https://www.leanlabs.com/blog/topic/winning-websites) Growth Strategy [](https://www.leanlabs.com/blog/topic/growth-strategy) Artificial Intelligence [](https://www.leanlabs.com/blog/topic/artificial-intelligence) Lead generation [](https://www.leanlabs.com/blog/topic/lead-generation) Growth Team [](https://www.leanlabs.com/blog/topic/growth-team) Client Results [](https://www.leanlabs.com/blog/topic/client-results) ![grader laptop](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/grader%20laptop.png?width=552&height=454&name=grader%20laptop.png) ### AI Website Grader Get AI driven insights in seconds Grade my site [ Grade my site![chevron-right](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/chevron-right.svg) ](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLIdImem8ZyWbQtUqE9EYNB9F9Y3rWjOVOlOC9hptsNuFBAU7LvtmZhklb06II%2BYg%2BoVfTa3ymLMNINFUcwravoVONpklWlKXVrDg3KPRb1Nm1n0%2BmG5PloDab8BKzx8v7C%2B57MFW3NnKSmY3tRIy9App9s4bdGiaQY7%2BIIh7GtT%2FfM%3D&portalId=275827) #### More from Jasmine Gordon [ ![](https://www.leanlabs.com/hs-fs/hubfs/lean-labs-growth-marketing-A002-red.png?width=500&height=500&name=lean-labs-growth-marketing-A002-red.png) HubSpot HubSpot vs. Salesforce: Which CRM is Best? \[Updated for 2026\] ](https://www.leanlabs.com/blog/hubspot-vs-salesforce-which-crm-is-best) [ ![](https://www.leanlabs.com/hs-fs/hubfs/lean-labs-growth-marketing-A027-green.png?width=500&height=500&name=lean-labs-growth-marketing-A027-green.png) Growth Strategy The 9 Fastest Ways to Build Brand Awareness Online ](https://www.leanlabs.com/blog/the-9-fastest-ways-to-build-brand-awareness-online) [ ![](https://www.leanlabs.com/hs-fs/hubfs/blog_post_imgs/Featured%20Images/Sprocket-Rocket_Who-Are-HubSpots-Customers%20(1).jpg?width=500&height=500&name=Sprocket-Rocket_Who-Are-HubSpots-Customers%20(1).jpg) HubSpot Who Are HubSpot's Customers? (And Should You Be One of Them?) ](https://www.leanlabs.com/blog/who-are-hubspots-customers-and-should-you-be-one-of-them) [ ![Untitled design45-min](https://www.leanlabs.com/hs-fs/hubfs/blog_post_imgs/Sprocket-Rocket_HubSpot-Topic-Generator.png?width=500&height=500&name=Sprocket-Rocket_HubSpot-Topic-Generator.png) HubSpot Mastering the HubSpot Topic Generator (And Other Brainstorming Tools) ](https://www.leanlabs.com/blog/mastering-the-hubspot-topic-generator-and-other-brainstorming-tools) [ ![](https://www.leanlabs.com/hs-fs/hubfs/lean-labs-growth-marketing-A009-orange.png?width=500&height=500&name=lean-labs-growth-marketing-A009-orange.png) Growth Marketing 8 Essential B2B Brand Awareness Tactics Marketers Must Master ](https://www.leanlabs.com/blog/8-essential-b2b-brand-awareness-activities-every-marketer-should-master) [ ![Lean-Labs_Write-Better-Blogs.jpg](https://www.leanlabs.com/hs-fs/hubfs/blog_post_imgs/Lean-Labs_Write-Better-Blogs.jpg?width=500&height=500&name=Lean-Labs_Write-Better-Blogs.jpg) Growth Marketing 10 Ways to Write Better Blogs (Without Actually Writing Them) ](https://www.leanlabs.com/blog/10-ways-to-write-better-blogs-without-actually-writing-them) [ ![Lean-Labs_Email-Upsell.jpg](https://www.leanlabs.com/hs-fs/hubfs/blog_post_imgs/Lean-Labs_Email-Upsell.jpg?width=500&height=500&name=Lean-Labs_Email-Upsell.jpg) Growth Marketing How to Use Email to Upsell Your Customers and Increase Revenue ](https://www.leanlabs.com/blog/how-to-use-email-to-upsell-your-customers-and-increase-revenue) [ ![](https://www.leanlabs.com/hs-fs/hubfs/blog_post_imgs/email-marketing-tips.jpg?width=500&height=500&name=email-marketing-tips.jpg) Growth Marketing 28 Must-Learn Email Marketing Tips to Turn Leads Into Customers and Brand Promoters ](https://www.leanlabs.com/blog/28-lessons-must-learn-email-marketing-tips-to-turn-leads-into-customers-and-brand-promoters) Growth Strategy [Brand Positioning Strategy: How to Find the Valuable Sweet Spot](https://www.leanlabs.com/blog/brand-positioning-strategy-how-to-find-the-valuable-sweet-spot) Growth Marketing [How Long Should a Blog Article Be?](https://www.leanlabs.com/blog/the-ideal-length-for-business-blog-posts-when-less-is-more) Growth Marketing [Content Marketing Services: Agency vs. Freelancer - Which is Best?](https://www.leanlabs.com/blog/content-marketing-services-agency-freelancer-best) Growth Marketing [Publishing Frequency: How Often Should a Business Publish New Content?](https://www.leanlabs.com/blog/publishing-frequency-how-often-should-a-business-publish-new-content) Growth Marketing [When Customers Don't Know They Need You: Content for Brand Awareness](https://www.leanlabs.com/blog/when-customers-dont-know-they-need-you-content-for-brand-awareness) Growth Marketing [5 Ways to Measure the Impact of Your Content Marketing Efforts](https://www.leanlabs.com/blog/five-tips-measure-content-marketing-metrics-success) Growth Marketing [5 Things True Thought Leaders Always Do](https://www.leanlabs.com/blog/5-things-true-thought-leaders-always-do) Winning Websites [Growth Driven Design vs. Traditional Web Design: Pros, Cons, and Price](https://www.leanlabs.com/blog/growth-driven-design-vs.-traditional-web-design-pros-cons-and-price) ![Jasmine Gordon](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/jasmine-avatar.png?width=72&name=jasmine-avatar.png) [ Jasmine Gordon ](https://www.leanlabs.com/blog/author/jasmine-gordon) Jasmine W. Gordon is a copywriter at Lean Labs. She's written for digital audiences for over 5 years, and her background includes agencies, tech startups, health care, big data analytics, energy, and more. Jasmine loves new marketing statistics, optimization studies, and live music. [ Follow me on LinkedIn ](http://linkedin.com/in/jasminehenry10) [ Follow me on Twitter ](https://twitter.com/jasminehenry10) #### Topics ### Topics All Posts [](https://www.leanlabs.com/blog) Growth Marketing [](https://www.leanlabs.com/blog/topic/growth-marketing) HubSpot [](https://www.leanlabs.com/blog/topic/hubspot) Winning Websites [](https://www.leanlabs.com/blog/topic/winning-websites) Growth Strategy [](https://www.leanlabs.com/blog/topic/growth-strategy) Artificial Intelligence [](https://www.leanlabs.com/blog/topic/artificial-intelligence) Lead generation [](https://www.leanlabs.com/blog/topic/lead-generation) Growth Team [](https://www.leanlabs.com/blog/topic/growth-team) Client Results [](https://www.leanlabs.com/blog/topic/client-results) ![grader laptop](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/grader%20laptop.png?width=552&height=454&name=grader%20laptop.png) ### AI Website Grader Get AI driven insights in seconds Grade my site [ Grade my site![chevron-right](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/chevron-right.svg) ](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLIdImem8ZyWbQtUqE9EYNB9F9Y3rWjOVOlOC9hptsNuFBAU7LvtmZhklb06II%2BYg%2BoVfTa3ymLMNINFUcwravoVONpklWlKXVrDg3KPRb1Nm1n0%2BmG5PloDab8BKzx8v7C%2B57MFW3NnKSmY3tRIy9App9s4bdGiaQY7%2BIIh7GtT%2FfM%3D&portalId=275827) ## TAKE THE FIRST STEP ### Turn your marketing from a cost center into a self-funding growth machine. ![work](https://www.leanlabs.com/hubfs/LL%20v5/Icons/work.svg) ### Our work & results Hear what our clients have to say about their results. **Read our 5 star reviews on HubSpot.** [](https://www.leanlabs.com/approach/success) ![programs](https://www.leanlabs.com/hubfs/LL%20v5/Icons/programs.svg) ### Programs & pricing **Find out how much it costs** to work with us. We have various programs available starting at $2k per month. [](https://www.leanlabs.com/pricing) ![kevin](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/kevin.png?width=64&height=64&name=kevin.png) ### Get your free strategy session Find out exactly what **we’d do if we were your growth team.** Select a day and time on the calendar. Request a meeting [ Request A Meeting![right arrow icon](https://www.leanlabs.com/hubfs/LL%20V4.1/icons/Right%20arrow.svg) ](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLKguQz1pHGVkA3wdiTS9EE1O5E3Ct1K0Z80gm18lqpbpOzOOhixlWF3vFwSXsk5ZFPTer64z0Z%2BsMdxMcIozeqRS%2FeTnT1Fi%2Fenbbx6QM4lYwwHLgnazScch60YGZ8O7N48nP3dy51Pb162YfiwSq4Ucdk22w3H648JgH6iTgejT3TgMXeeL19riQjd&portalId=275827) ### Ask AI about Lean Labs [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/chatgpt.svg) ChatGPT ](https://chat.openai.com/) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/googlegemini%201.svg) Gemini ](https://www.google.com/search?udm=50) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/perplexity%201.svg) Perplexity ](https://www.perplexity.ai/search/new) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/claude%201.svg) Claude ](https://claude.ai/new) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/copilot.svg) 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