--- description: Eric is a veteran Inbound Marketer at Lean Labs with an entrepreneurial background. He has been married for 20+ years to the only woman he ever dated and is Dad to four wonderful daughters. Physical weakness: Collar bones (broken both twice). Leisure time: Hiking and Disc Golf. Favorite author: George MacDonald. Favorite team: Go Dawgs! image: https://www.leanlabs.com/hubfs/LL%20V4.1/LL%20Featured%20Image.png title: Lean Labs | Make your marketing profitable so you can scale. | Eric McCarty --- # Lean Labs Blog ## Insights for unstoppable conversion-centric tech companies ### Topics All Posts [](https://www.leanlabs.com/blog) Growth Marketing [](https://www.leanlabs.com/blog/topic/growth-marketing) HubSpot [](https://www.leanlabs.com/blog/topic/hubspot) Winning Websites [](https://www.leanlabs.com/blog/topic/winning-websites) Growth Strategy [](https://www.leanlabs.com/blog/topic/growth-strategy) Artificial Intelligence [](https://www.leanlabs.com/blog/topic/artificial-intelligence) Lead generation [](https://www.leanlabs.com/blog/topic/lead-generation) Growth Team [](https://www.leanlabs.com/blog/topic/growth-team) Client Results [](https://www.leanlabs.com/blog/topic/client-results) ![grader laptop](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/grader%20laptop.png?width=552&height=454&name=grader%20laptop.png) ### AI Website Grader Get AI driven insights in seconds Grade my site [ Grade my site![chevron-right](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/chevron-right.svg) ](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLIdImem8ZyWbQtUqE9EYNB9F9Y3rWjOVOlOC9hptsNuFBAU7LvtmZhklb06II%2BYg%2BoVfTa3ymLMNINFUcwravoVONpklWlKXVrDg3KPRb1Nm1n0%2BmG5PloDab8BKzx8v7C%2B57MFW3NnKSmY3tRIy9App9s4bdGiaQY7%2BIIh7GtT%2FfM%3D&portalId=275827) #### More from Eric McCarty [ ![verblio-alternatives](https://www.leanlabs.com/hs-fs/hubfs/shutterstock_1136056835.jpg?width=500&height=500&name=shutterstock_1136056835.jpg) Growth Marketing The 6 Best Verblio Alternatives To Write Home About ](https://www.leanlabs.com/blog/verblio-alternatives) [ ![topic-clusters-in-hubspot](https://www.leanlabs.com/hs-fs/hubfs/blog_post_imgs/Featured%20Images/topic-clusters-in-hubspot.jpg?width=500&height=500&name=topic-clusters-in-hubspot.jpg) HubSpot 7 Burning Questions About HubSpot Topic Clusters, Answered ](https://www.leanlabs.com/blog/topic-clusters-in-hubspot) [ ![AdobeStock_200911979](https://www.leanlabs.com/hs-fs/hubfs/AdobeStock_200911979.jpg?width=500&height=500&name=AdobeStock_200911979.jpg) Growth Marketing Should Bloggers Give a Rip About Readability Score? ](https://www.leanlabs.com/blog/readability-score-influence-search-rankings) [ ![LL-HubSpot_Flywheel_2](https://www.leanlabs.com/hs-fs/hubfs/blog_post_imgs/HubSpot%20Flywheel/LL-HubSpot_Flywheel_2.png?width=500&height=500&name=LL-HubSpot_Flywheel_2.png) HubSpot The HubSpot Flywheel Doesn't Effectively Replace "Ye Olde Funnel" (Sorry Mr. Halligan) ](https://www.leanlabs.com/blog/hubspot-flywheel-ye-olde-funnel) [ ![Lean-Labs_ (1)-min](https://www.leanlabs.com/hs-fs/hubfs/blog_post_imgs/Marketing%20Psych%20Tips/Lean-Labs_marketing-psychology-tips.png?width=500&height=500&name=Lean-Labs_marketing-psychology-tips.png) Growth Marketing 5 Marketing Psychology Tips To Maximize Landing Page Conversions ](https://www.leanlabs.com/blog/marketing-psychology-tips-landing-pages) [ ![Blog-post-outline-tips](https://www.leanlabs.com/hs-fs/hubfs/blog_post_imgs/Featured%20Images/LL-Outline-Tips-Publishing-compressed.webp?width=500&height=500&name=LL-Outline-Tips-Publishing-compressed.webp) Growth Marketing How to Write a Bullet-Proof Blog Post Outline in 5 Minutes ](https://www.leanlabs.com/blog/how-to-write-a-blog-post-outline) [ ![LL_Neil-Patel-Tips-Publishing (1)](https://www.leanlabs.com/hs-fs/hubfs/blog_post_imgs/Featured%20Images/LL_Neil-Patel-Tips-Publishing%20(1).png?width=500&height=500&name=LL_Neil-Patel-Tips-Publishing%20(1).png) Growth Marketing How to Write Blog Post Titles Like Neil Patel (7 Things You Should Try) ](https://www.leanlabs.com/blog/how-to-write-blog-post-titles) [ ![customer-centric-marketing-strategy](https://www.leanlabs.com/hs-fs/hubfs/blog_post_imgs/Lean-Labs_customer-centric-strategy-vs-brand-centric-strategy.png?width=500&height=500&name=Lean-Labs_customer-centric-strategy-vs-brand-centric-strategy.png) Growth Strategy Customer Centric Strategy vs. Brand Centric Strategy for Business Growth ](https://www.leanlabs.com/blog/customer-centric-strategy-vs-brand-centric-strategy-for-business-growth) ![Eric McCarty](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/eric-avatar.png?width=72&name=eric-avatar.png) [ Eric McCarty ](https://www.leanlabs.com/blog/author/eric-mccarty) Eric is a veteran Inbound Marketer at Lean Labs with an entrepreneurial background. He has been married for 20+ years to the only woman he ever dated and is Dad to four wonderful daughters. Physical weakness: Collar bones (broken both twice). Leisure time: Hiking and Disc Golf. Favorite author: George MacDonald. Favorite team: Go Dawgs! [ Follow me on LinkedIn ](https://www.linkedin.com/in/ericlmccarty/) [ Follow me on Twitter ](https://twitter.com/ericmccarty) #### Topics ### Topics All Posts [](https://www.leanlabs.com/blog) Growth Marketing [](https://www.leanlabs.com/blog/topic/growth-marketing) HubSpot [](https://www.leanlabs.com/blog/topic/hubspot) Winning Websites [](https://www.leanlabs.com/blog/topic/winning-websites) Growth Strategy [](https://www.leanlabs.com/blog/topic/growth-strategy) Artificial Intelligence [](https://www.leanlabs.com/blog/topic/artificial-intelligence) Lead generation [](https://www.leanlabs.com/blog/topic/lead-generation) Growth Team [](https://www.leanlabs.com/blog/topic/growth-team) Client Results [](https://www.leanlabs.com/blog/topic/client-results) ![grader laptop](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/grader%20laptop.png?width=552&height=454&name=grader%20laptop.png) ### AI Website Grader Get AI driven insights in seconds Grade my site [ Grade my site![chevron-right](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/chevron-right.svg) ](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLIdImem8ZyWbQtUqE9EYNB9F9Y3rWjOVOlOC9hptsNuFBAU7LvtmZhklb06II%2BYg%2BoVfTa3ymLMNINFUcwravoVONpklWlKXVrDg3KPRb1Nm1n0%2BmG5PloDab8BKzx8v7C%2B57MFW3NnKSmY3tRIy9App9s4bdGiaQY7%2BIIh7GtT%2FfM%3D&portalId=275827) ## TAKE THE FIRST STEP ### Turn your marketing from a cost center into a self-funding growth machine. ![work](https://www.leanlabs.com/hubfs/LL%20v5/Icons/work.svg) ### Our work & results Hear what our clients have to say about their results. **Read our 5 star reviews on HubSpot.** [](https://www.leanlabs.com/approach/success) ![programs](https://www.leanlabs.com/hubfs/LL%20v5/Icons/programs.svg) ### Programs & pricing **Find out how much it costs** to work with us. We have various programs available starting at $2k per month. [](https://www.leanlabs.com/pricing) ![kevin](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/kevin.png?width=64&height=64&name=kevin.png) ### Get your free strategy session Find out exactly what **we’d do if we were your growth team.** Select a day and time on the calendar. Request a meeting [ Request A Meeting![right arrow icon](https://www.leanlabs.com/hubfs/LL%20V4.1/icons/Right%20arrow.svg) ](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLKguQz1pHGVkA3wdiTS9EE1O5E3Ct1K0Z80gm18lqpbpOzOOhixlWF3vFwSXsk5ZFPTer64z0Z%2BsMdxMcIozeqRS%2FeTnT1Fi%2Fenbbx6QM4lYwwHLgnazScch60YGZ8O7N48nP3dy51Pb162YfiwSq4Ucdk22w3H648JgH6iTgejT3TgMXeeL19riQjd&portalId=275827) ### Ask AI about Lean Labs [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/chatgpt.svg) ChatGPT ](https://chat.openai.com/) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/googlegemini%201.svg) Gemini ](https://www.google.com/search?udm=50) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/perplexity%201.svg) Perplexity ](https://www.perplexity.ai/search/new) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/claude%201.svg) Claude ](https://claude.ai/new) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/copilot.svg) 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