--- description: Chris a digital marketer at Lean Labs. He enjoys strategizing and creating content that drives results. When not typing away, Chris is exploring nature with his two daughters, wife, and dogs. image: https://www.leanlabs.com/hubfs/LL%20V4.1/LL%20Featured%20Image.png title: Lean Labs | Make your marketing profitable so you can scale. | Chris DuBois --- # Lean Labs Blog ## Insights for unstoppable conversion-centric tech companies ### Topics All Posts [](https://www.leanlabs.com/blog) Growth Marketing [](https://www.leanlabs.com/blog/topic/growth-marketing) HubSpot [](https://www.leanlabs.com/blog/topic/hubspot) Winning Websites [](https://www.leanlabs.com/blog/topic/winning-websites) Growth Strategy [](https://www.leanlabs.com/blog/topic/growth-strategy) Artificial Intelligence [](https://www.leanlabs.com/blog/topic/artificial-intelligence) Lead generation [](https://www.leanlabs.com/blog/topic/lead-generation) Growth Team [](https://www.leanlabs.com/blog/topic/growth-team) Client Results [](https://www.leanlabs.com/blog/topic/client-results) ![grader laptop](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/grader%20laptop.png?width=552&height=454&name=grader%20laptop.png) ### AI Website Grader Get AI driven insights in seconds Grade my site [ Grade my site![chevron-right](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/chevron-right.svg) ](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLIdImem8ZyWbQtUqE9EYNB9F9Y3rWjOVOlOC9hptsNuFBAU7LvtmZhklb06II%2BYg%2BoVfTa3ymLMNINFUcwravoVONpklWlKXVrDg3KPRb1Nm1n0%2BmG5PloDab8BKzx8v7C%2B57MFW3NnKSmY3tRIy9App9s4bdGiaQY7%2BIIh7GtT%2FfM%3D&portalId=275827) #### More from Chris DuBois [ ![5-ways-to-make-content-stand-out-2020](https://www.leanlabs.com/hs-fs/hubfs/LL_Content-Stand-Out-Publishing-compressed.webp?width=500&height=500&name=LL_Content-Stand-Out-Publishing-compressed.webp) Growth Marketing 5 Sure-Fire Ways to Make Content Stand Out ](https://www.leanlabs.com/blog/make-content-stand-out) [ ![customer-segmentation-strategy](https://www.leanlabs.com/hs-fs/hubfs/blog_post_imgs/customer-segmentation-strategy.jpg?width=500&height=500&name=customer-segmentation-strategy.jpg) Growth Strategy The 6 Building Blocks of a Highly-Effective Branding Strategy ](https://www.leanlabs.com/blog/branding-strategy) [ ![hubspot-CMS-hub](https://www.leanlabs.com/hs-fs/hubfs/blog_post_imgs/Featured%20Images/reviewing-hubspot-CMS-hub.jpg?width=500&height=500&name=reviewing-hubspot-CMS-hub.jpg) HubSpot Reviewing the HubSpot CMS Hub: Is It All It's Cracked Up to Be? ](https://www.leanlabs.com/blog/reviewing-hubspot-cms-hub) [ ![hubspot-cms-hub](https://www.leanlabs.com/hs-fs/hubfs/blog_post_imgs/Featured%20Images/hubspot-cms-hub.jpg?width=500&height=500&name=hubspot-cms-hub.jpg) HubSpot 5 Web Design Tips for the New HubSpot CMS Hub ](https://www.leanlabs.com/blog/web-design-tips-hubspot-cms-hub) [ ![cms-hub-features](https://www.leanlabs.com/hs-fs/hubfs/blog_post_imgs/Featured%20Images/cms-hub-features.jpg?width=500&height=500&name=cms-hub-features.jpg) HubSpot HubSpot CMS Hub Review for : Features, Pricing, and More ](https://www.leanlabs.com/blog/top-hubspot-cms-hub-features) [ ![hubspot-cms-hub-startups](https://www.leanlabs.com/hs-fs/hubfs/blog_post_imgs/Featured%20Images/hubspot-cms-hub-startups.jpg?width=500&height=500&name=hubspot-cms-hub-startups.jpg) HubSpot What Startups Need to Know About HubSpot CMS Hub ](https://www.leanlabs.com/blog/hubspot-cms-hub-startups) [ ![](https://www.leanlabs.com/hs-fs/hubfs/lean-labs-growth-marketing-A037-blue.png?width=500&height=500&name=lean-labs-growth-marketing-A037-blue.png) Growth Marketing 6 Reasons Why You Should and Shouldn't Use Paid Search ](https://www.leanlabs.com/blog/pros-cons-paid-search) [ ![sales-enablement-platform-requirements](https://www.leanlabs.com/hs-fs/hubfs/blog_post_imgs/Featured%20Images/LL_4-Sales-Enablement-Publishing%20(1).png?width=500&height=500&name=LL_4-Sales-Enablement-Publishing%20(1).png) Growth Marketing 4 Sales Enablement Platform Requirements for Unleashing Your Team's True Potential ](https://www.leanlabs.com/blog/sales-enablement-platform-requirements) [ ![sales-process](https://www.leanlabs.com/hs-fs/hubfs/blog_post_imgs/Featured%20Images/LL_5-Sales-Process-Publishing%20(1).png?width=500&height=500&name=LL_5-Sales-Process-Publishing%20(1).png) Growth Strategy 5 Tips to Optimize Your Sales Process for Faster Conversions ](https://www.leanlabs.com/blog/sales-process-tips) [ ![](https://www.leanlabs.com/hs-fs/hubfs/lean-labs-growth-marketing-A055-purple.png?width=500&height=500&name=lean-labs-growth-marketing-A055-purple.png) Growth Marketing How Marketing SOPs Amplify Your Productivity (and 5 Actual Examples) ](https://www.leanlabs.com/blog/marketing-sops-with-examples) [ ![Akimbo-Intros-Publishing](https://www.leanlabs.com/hs-fs/hubfs/blog_post_imgs/Featured%20Images/LL_Akimbo-Intros-Publishing%20(1).png?width=500&height=500&name=LL_Akimbo-Intros-Publishing%20(1).png) Growth Marketing What Akimbo by Seth Godin Can Teach You About Captivating Content Intros ](https://www.leanlabs.com/blog/akimbo-seth-godin-content-intros) Growth Marketing [The Growth Mindset: Why Greatness Is a Habit, Not the End Goal](https://www.leanlabs.com/blog/growth-mindset-greatness-is-a-habit) Growth Marketing [6 Content Examples to Inspire Your Inbound Marketing Strategy](https://www.leanlabs.com/blog/content-examples-inspire-inbound-marketing-strategy) Growth Marketing [4 Marketing Tactics You Can Learn From One Episode of Mad Men](https://www.leanlabs.com/blog/marketing-tactics-from-mad-men) [The Critical Components of Service Level Agreements (And How To Build Your Own)](https://www.leanlabs.com/blog/service-level-agreements) Growth Marketing [The 5 Biggest Challenges of Social Media Marketing and How to Overcome Them](https://www.leanlabs.com/blog/challenges-of-social-media-marketing) Growth Marketing [11 Content Marketing FAQs and The Answers You Need to Hear](https://www.leanlabs.com/blog/content-marketing-faqs) Growth Marketing [6 Outstanding Calls to Action For Inspiring Engagement](https://www.leanlabs.com/blog/6-outstanding-calls-to-action-for-inspiring-engagement) Growth Marketing [5 Principles of Growth Marketing You Need to Implement to Maximize Sales](https://www.leanlabs.com/blog/principles-of-growth-marketing) Growth Marketing [8 Books on Marketing You Need to Read If You Want Real Results](https://www.leanlabs.com/blog/books-on-marketing) Growth Marketing [Price vs. Unique Value: Which One Really Matters Most?](https://www.leanlabs.com/blog/unique-value-matters) Growth Marketing [10 Psychological Marketing Tricks to Redefine Your Strategy](https://www.leanlabs.com/blog/psychological-marketing-tricks) Growth Marketing [How These 8 Social Media Marketing Benchmarks Should Refine Your Strategy](https://www.leanlabs.com/blog/social-media-marketing-benchmarks-to-refine-strategy) Growth Marketing [5 Marketing Mishaps and How You Can Avoid the Same Fate](https://www.leanlabs.com/blog/marketing-mishaps) Growth Marketing [How To Create A Customer Segmentation Strategy That Gets You More Clicks And Conversions](https://www.leanlabs.com/blog/customer-segmentation-strategy-more-conversions) Growth Marketing [6 Concrete Tips for Your Quora Marketing Strategy](https://www.leanlabs.com/blog/quora-marketing-strategy) Growth Marketing [How to Leverage Habit Triggers for Massive Productivity](https://www.leanlabs.com/blog/how-to-leverage-habit-triggers-for-massive-productivity) Growth Marketing [8 Ways to Optimize Inbound to Beat Outbound Strategies Every Single Day](https://www.leanlabs.com/blog/8-ways-to-optimize-inbound) Growth Marketing [How to Choose the Right Topic Clusters for Your Brand](https://www.leanlabs.com/blog/choose-the-right-topic-clusters) Growth Marketing [The Benefits and Risks of Influencer Marketing for Business Growth](https://www.leanlabs.com/blog/influencer-marketing-2019) Growth Marketing [Quality vs. Quantity: Which Is Best for a Content Marketing Strategy?](https://www.leanlabs.com/blog/quality-vs-quantity-which-is-best-for-content-marketing-strategy) Growth Marketing [5 Marketing Leaders Who Can School You in Email Marketing](https://www.leanlabs.com/blog/marketing-leaders-school-email-campaigns) Growth Marketing [How to Excel at Social Media Management in 6 Easy Steps](https://www.leanlabs.com/blog/social-media-management-in-6-easy-steps) Growth Marketing [5 Tips for Implementing and Optimizing Smart CTAs](https://www.leanlabs.com/blog/optimizing-smart-ctas) Growth Marketing [The 20 Best Growth Marketing Tools For Improving Your Strategy's Performance](https://www.leanlabs.com/blog/growth-marketing-tools) Growth Marketing [Developing a Brand with Humorous Advertising](https://www.leanlabs.com/blog/developing-a-brand-with-humorous-advertising) Growth Marketing [12 Examples of Social Proof Done Right](https://www.leanlabs.com/blog/12-examples-of-social-proof-done-right) Growth Marketing [How to Find High-Value Keywords You Can Rank For](https://www.leanlabs.com/blog/how-to-find-high-value-keywords) Growth Marketing [11 Marketing Blogs Entrepreneurs Should Follow](https://www.leanlabs.com/blog/11-marketing-blogs-entrepreneurs-should-follow) Growth Marketing [How to Have Consistent Voice and Branding Across All Marketing Channels](https://www.leanlabs.com/blog/how-to-have-consistent-voice-and-branding-across-all-marketing-channels) Growth Marketing [How To Master Customer Value Optimization: A Complete Guide](https://www.leanlabs.com/blog/how-to-master-customer-value-optimization-a-complete-guide) Growth Marketing [5 Powerful Marketing Insights from Seth Godin](https://www.leanlabs.com/blog/5-powerful-marketing-insights-from-seth-godin) ![Chris DuBois](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/chris.png?width=72&name=chris.png) [ Chris DuBois ](https://www.leanlabs.com/blog/author/chris) Chris a digital marketer at Lean Labs. He enjoys strategizing and creating content that drives results. When not typing away, Chris is exploring nature with his two daughters, wife, and dogs. [ Follow me on LinkedIn ](https://www.linkedin.com/in/christopherrdubois/) [ Follow me on Twitter ](http://twitter.com/crdubois89) #### Topics ### Topics All Posts [](https://www.leanlabs.com/blog) Growth Marketing [](https://www.leanlabs.com/blog/topic/growth-marketing) HubSpot [](https://www.leanlabs.com/blog/topic/hubspot) Winning Websites [](https://www.leanlabs.com/blog/topic/winning-websites) Growth Strategy [](https://www.leanlabs.com/blog/topic/growth-strategy) Artificial Intelligence [](https://www.leanlabs.com/blog/topic/artificial-intelligence) Lead generation [](https://www.leanlabs.com/blog/topic/lead-generation) Growth Team [](https://www.leanlabs.com/blog/topic/growth-team) Client Results [](https://www.leanlabs.com/blog/topic/client-results) ![grader laptop](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/grader%20laptop.png?width=552&height=454&name=grader%20laptop.png) ### AI Website Grader Get AI driven insights in seconds Grade my site [ Grade my site![chevron-right](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/chevron-right.svg) ](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLIdImem8ZyWbQtUqE9EYNB9F9Y3rWjOVOlOC9hptsNuFBAU7LvtmZhklb06II%2BYg%2BoVfTa3ymLMNINFUcwravoVONpklWlKXVrDg3KPRb1Nm1n0%2BmG5PloDab8BKzx8v7C%2B57MFW3NnKSmY3tRIy9App9s4bdGiaQY7%2BIIh7GtT%2FfM%3D&portalId=275827) ## TAKE THE FIRST STEP ### Turn your marketing from a cost center into a self-funding growth machine. ![work](https://www.leanlabs.com/hubfs/LL%20v5/Icons/work.svg) ### Our work & results Hear what our clients have to say about their results. **Read our 5 star reviews on HubSpot.** [](https://www.leanlabs.com/approach/success) ![programs](https://www.leanlabs.com/hubfs/LL%20v5/Icons/programs.svg) ### Programs & pricing **Find out how much it costs** to work with us. We have various programs available starting at $2k per month. [](https://www.leanlabs.com/pricing) ![kevin](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/kevin.png?width=64&height=64&name=kevin.png) ### Get your free strategy session Find out exactly what **we’d do if we were your growth team.** Select a day and time on the calendar. Request a meeting [ Request A Meeting![right arrow icon](https://www.leanlabs.com/hubfs/LL%20V4.1/icons/Right%20arrow.svg) ](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLKguQz1pHGVkA3wdiTS9EE1O5E3Ct1K0Z80gm18lqpbpOzOOhixlWF3vFwSXsk5ZFPTer64z0Z%2BsMdxMcIozeqRS%2FeTnT1Fi%2Fenbbx6QM4lYwwHLgnazScch60YGZ8O7N48nP3dy51Pb162YfiwSq4Ucdk22w3H648JgH6iTgejT3TgMXeeL19riQjd&portalId=275827) ### Ask AI about Lean Labs [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/chatgpt.svg) ChatGPT ](https://chat.openai.com/) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/googlegemini%201.svg) Gemini ](https://www.google.com/search?udm=50) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/perplexity%201.svg) Perplexity ](https://www.perplexity.ai/search/new) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/claude%201.svg) Claude ](https://claude.ai/new) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/copilot.svg) Copilot ](https://copilot.microsoft.com/) Ask AI ```json { "@graph": [ { "@id": "https://www.leanlabs.com#organization", "url": "https://www.leanlabs.com", "logo": { "url": "https://www.leanlabs.com/favicon.ico", "@type": "ImageObject", "width": 60, "height": 60 }, "name": "Lean Labs", "@type": "Organization", "sameAs": [ "https://www.entities.org/entity/lean-labs", "https://www.linkedin.com/company/lean-labs", "https://www.crunchbase.com/organization/lean-labs-eed8", "https://twitter.com/leanlabs", "https://www.youtube.com/@LeanLabs1", "https://www.facebook.com/LeanLabs", "https://ecosystem.hubspot.com/marketplace/solutions/lean-labs", "https://clutch.co/profile/lean-labs", "https://www.g2.com/products/lean-labs/reviews", "https://opencorporates.com/companies/us_fl/P23000000218", "https://www.agencyspotter.com/lean-labs" ], "slogan": "We help companies on HubSpot Drive Growth", "address": { "@type": "PostalAddress", "postalCode": "34638", "addressRegion": "FL", "streetAddress": "16703 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