--- description: Ashley is a content writer and brand developer. After graduating with a degree in print-journalism, Ashley’s storytelling skills took her from the bizarre world of on-camera acting to the practice courts of NBA basketball players to the virtual meetings of inbound marketers. Today she specializes in building memorable brand voices online, with a focus on the travel & tourism, e-commerce and tech industries. image: https://www.leanlabs.com/hubfs/LL%20V4.1/LL%20Featured%20Image.png title: Lean Labs | Make your marketing profitable so you can scale. | Ashley Gwilliam --- # Lean Labs Blog ## Insights for unstoppable conversion-centric tech companies ### Topics All Posts [](https://www.leanlabs.com/blog) Growth Marketing [](https://www.leanlabs.com/blog/topic/growth-marketing) HubSpot [](https://www.leanlabs.com/blog/topic/hubspot) Winning Websites [](https://www.leanlabs.com/blog/topic/winning-websites) Growth Strategy [](https://www.leanlabs.com/blog/topic/growth-strategy) Artificial Intelligence [](https://www.leanlabs.com/blog/topic/artificial-intelligence) Lead generation [](https://www.leanlabs.com/blog/topic/lead-generation) Growth Team [](https://www.leanlabs.com/blog/topic/growth-team) Client Results [](https://www.leanlabs.com/blog/topic/client-results) ![grader laptop](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/grader%20laptop.png?width=552&height=454&name=grader%20laptop.png) ### AI Website Grader Get AI driven insights in seconds Grade my site [ Grade my site![chevron-right](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/chevron-right.svg) ](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLIdImem8ZyWbQtUqE9EYNB9F9Y3rWjOVOlOC9hptsNuFBAU7LvtmZhklb06II%2BYg%2BoVfTa3ymLMNINFUcwravoVONpklWlKXVrDg3KPRb1Nm1n0%2BmG5PloDab8BKzx8v7C%2B57MFW3NnKSmY3tRIy9App9s4bdGiaQY7%2BIIh7GtT%2FfM%3D&portalId=275827) #### More from Ashley Gwilliam [ ![](https://www.leanlabs.com/hs-fs/hubfs/lean-labs-growth-marketing-A039-blue.png?width=500&height=500&name=lean-labs-growth-marketing-A039-blue.png) Growth Marketing How Much Does Video Production Cost? Outsource vs DIY Price Breakdowns ](https://www.leanlabs.com/blog/how-much-does-marketing-video-production-cost) [ ![](https://www.leanlabs.com/hs-fs/hubfs/lean-labs-growth-marketing-A027-green.png?width=500&height=500&name=lean-labs-growth-marketing-A027-green.png) Growth Marketing Product vs Brand Marketing: Which Works Best? \[Updated for 2026\] ](https://www.leanlabs.com/blog/product-vs-brand-marketing) [ ![](https://www.leanlabs.com/hs-fs/hubfs/lean-labs-growth-marketing-A006-red.png?width=500&height=500&name=lean-labs-growth-marketing-A006-red.png) Growth Strategy Why Develop a Brand Identity? 4 Benefits of a Strong Brand Identity ](https://www.leanlabs.com/blog/why-develop-a-brand-identity-4-benefits-of-a-strong-brand-identity) [ ![Lean-Labs_ (6)-min](https://www.leanlabs.com/hs-fs/hubfs/blog_post_imgs/Lean-Labs_Blog-Content-Strategy.png?width=500&height=500&name=Lean-Labs_Blog-Content-Strategy.png) Growth Marketing Looking Under The Hood: A Blog Content Strategy That Drives Traffic ](https://www.leanlabs.com/blog/looking-under-the-hood-a-blog-content-strategy-that-drives-traffic) [ ![Lean-Labs_ (5)-min](https://www.leanlabs.com/hs-fs/hubfs/blog_post_imgs/Lean-Labs_blog-content-ideas.png?width=500&height=500&name=Lean-Labs_blog-content-ideas.png) Growth Marketing The Massive List of Blog Content Ideas to Fill Your Calendar ](https://www.leanlabs.com/blog/the-massive-list-of-blog-content-ideas-to-fill-your-calendar) [ ![](https://www.leanlabs.com/hs-fs/hubfs/lean-labs-growth-marketing-A026-green.png?width=500&height=500&name=lean-labs-growth-marketing-A026-green.png) HubSpot Is A HubSpot Certification Worth It? A Real-User Review ](https://www.leanlabs.com/blog/is-a-hubspot-certification-worth-it-a-real-user-review) [ ![](https://www.leanlabs.com/hs-fs/hubfs/facebook-vs-website-header.webp?width=500&height=500&name=facebook-vs-website-header.webp) Winning Websites Business Website vs. Facebook Page: Which is Best? ](https://www.leanlabs.com/blog/business-website-vs.-facebook-page-which-is-best) Growth Marketing [The 6 Best Lead Nurturing Software Choices for Every Size Business](https://www.leanlabs.com/blog/best-lead-nurturing-software-business-reviews) Growth Marketing [How to Create Buyer Personas For Your Brand (and actually use them!)](https://www.leanlabs.com/blog/how-to-create-buyer-personas-for-your-brand-and-actually-use-them) HubSpot [HubSpot Pricing: Everything You Need To Know](https://www.leanlabs.com/blog/hubspot-pricing-everything-you-need-to-know) Growth Marketing [The 7 Best DIY Video Production Resources for Making Marketing Videos For Business](https://www.leanlabs.com/blog/best-diy-video-production-resources-marketing-videos) Growth Marketing [5 Storytelling Tips to Make Your Marketing Videos More Interesting](https://www.leanlabs.com/blog/storytelling-tips-make-marketing-videos-interesting) Growth Marketing [The 10 Best SEO Video Marketing Tips (From Top Experts)](https://www.leanlabs.com/blog/10-best-seo-video-marketing-tips-experts) Growth Marketing [20 Easy Questions to Jumpstart Conversations and Learn More About People](https://www.leanlabs.com/blog/20-easy-questions-to-jumpstart-conversations-and-learn-more-about-people) Growth Marketing [How to Revamp Old Blog Content (work smarter, not harder)](https://www.leanlabs.com/blog/how-to-revamp-old-blog-content-work-smarter-not-harder) Growth Marketing [Small vs. Large – Which Marketing Agency Size Is Best?](https://www.leanlabs.com/blog/small-vs.-large-which-marketing-agency-size-is-best) Growth Marketing [The Beginner's Guide to the Facebook Pixel](https://www.leanlabs.com/blog/the-beginners-guide-to-the-facebook-pixel) Growth Marketing [Why You Should Write Blog Articles Like a Screenwriter](https://www.leanlabs.com/blog/why-you-should-write-blog-articles-like-a-screenwriter) Growth Marketing [3 Creative Ways To Use Your iPhone to Create Amazing Content](https://www.leanlabs.com/blog/3-creative-ways-to-use-your-iphone-to-create-amazing-content) Growth Strategy [What Do Remarkable Brands Actually Look Like? (with 5 examples)](https://www.leanlabs.com/blog/what-do-remarkable-brands-actually-look-like-with-5-examples) Growth Marketing [How to Choose The Right Keywords for Your SEO](https://www.leanlabs.com/blog/how-to-choose-the-right-keywords-for-your-seo) Growth Marketing [How to Manage a Team of Writers to Build An Awesome Company Blog](https://www.leanlabs.com/blog/how-to-manage-a-team-of-writers-to-build-an-awesome-company-blog) Client Results [Should You Use Freelance Writers or Staff Writers?](https://www.leanlabs.com/blog/should-you-use-freelance-writers-or-staff-writers) Growth Marketing [How to Use Email Marketing to Drive Customer Acquisition](https://www.leanlabs.com/blog/how-to-use-email-marketing-to-drive-customer-acquisition) Growth Marketing [5 Simple Steps to Build Organic Search Traffic to Your Website](https://www.leanlabs.com/blog/5-simple-steps-to-build-organic-search-traffic-to-your-website) Growth Marketing [How to Revive a Cold Email List (Without Seeming Like a Jerk)](https://www.leanlabs.com/blog/how-to-revive-a-cold-email-list-without-seeming-like-a-jerk) Growth Marketing [How to Write Marketing Email Openers That Sell](https://www.leanlabs.com/blog/how-to-write-marketing-email-openers-that-sell) Growth Marketing [The Seinfeld Method: Why You Should Write Marketing Emails Like Jerry](https://www.leanlabs.com/blog/the-seinfeld-method-why-you-should-write-marketing-emails-like-jerry) Growth Marketing [How Long Should Your Marketing Emails Really Be?](https://www.leanlabs.com/blog/how-long-should-your-marketing-emails-really-be) Growth Marketing [How to Structure Your Email Series for The Buyer's Journey](https://www.leanlabs.com/blog/how-to-structure-your-email-series-for-the-buyers-journey) Growth Marketing [How to Choose The Right Sales Funnel (and Email Strategy)](https://www.leanlabs.com/blog/how-to-choose-the-right-sales-funnel-and-email-strategy) Growth Strategy [Brand Voice: How to Not Sound Like Everyone Else](https://www.leanlabs.com/blog/brand-voice-how-to-not-sound-like-everyone-else) ![Ashley Gwilliam](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/ashley-avatar.png?width=72&name=ashley-avatar.png) [ Ashley Gwilliam ](https://www.leanlabs.com/blog/author/ashley-gwilliam) Ashley is a content writer and brand developer. After graduating with a degree in print-journalism, Ashley’s storytelling skills took her from the bizarre world of on-camera acting to the practice courts of NBA basketball players to the virtual meetings of inbound marketers. Today she specializes in building memorable brand voices online, with a focus on the travel & tourism, e-commerce and tech industries. [ Follow me on LinkedIn ](https://www.linkedin.com/in/ashleygwilliam) [ Follow me on Twitter ](https://twitter.com/AshleyGwilliam) #### Topics ### Topics All Posts [](https://www.leanlabs.com/blog) Growth Marketing [](https://www.leanlabs.com/blog/topic/growth-marketing) HubSpot [](https://www.leanlabs.com/blog/topic/hubspot) Winning Websites [](https://www.leanlabs.com/blog/topic/winning-websites) Growth Strategy [](https://www.leanlabs.com/blog/topic/growth-strategy) Artificial Intelligence [](https://www.leanlabs.com/blog/topic/artificial-intelligence) Lead generation [](https://www.leanlabs.com/blog/topic/lead-generation) Growth Team [](https://www.leanlabs.com/blog/topic/growth-team) Client Results [](https://www.leanlabs.com/blog/topic/client-results) ![grader laptop](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/grader%20laptop.png?width=552&height=454&name=grader%20laptop.png) ### AI Website Grader Get AI driven insights in seconds Grade my site [ Grade my site![chevron-right](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/chevron-right.svg) ](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLIdImem8ZyWbQtUqE9EYNB9F9Y3rWjOVOlOC9hptsNuFBAU7LvtmZhklb06II%2BYg%2BoVfTa3ymLMNINFUcwravoVONpklWlKXVrDg3KPRb1Nm1n0%2BmG5PloDab8BKzx8v7C%2B57MFW3NnKSmY3tRIy9App9s4bdGiaQY7%2BIIh7GtT%2FfM%3D&portalId=275827) ## TAKE THE FIRST STEP ### Turn your marketing from a cost center into a self-funding growth machine. ![work](https://www.leanlabs.com/hubfs/LL%20v5/Icons/work.svg) ### Our work & results Hear what our clients have to say about their results. **Read our 5 star reviews on HubSpot.** [](https://www.leanlabs.com/approach/success) ![programs](https://www.leanlabs.com/hubfs/LL%20v5/Icons/programs.svg) ### Programs & pricing **Find out how much it costs** to work with us. We have various programs available starting at $2k per month. [](https://www.leanlabs.com/pricing) ![kevin](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/kevin.png?width=64&height=64&name=kevin.png) ### Get your free strategy session Find out exactly what **we’d do if we were your growth team.** Select a day and time on the calendar. Request a meeting [ Request A Meeting![right arrow icon](https://www.leanlabs.com/hubfs/LL%20V4.1/icons/Right%20arrow.svg) ](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLKguQz1pHGVkA3wdiTS9EE1O5E3Ct1K0Z80gm18lqpbpOzOOhixlWF3vFwSXsk5ZFPTer64z0Z%2BsMdxMcIozeqRS%2FeTnT1Fi%2Fenbbx6QM4lYwwHLgnazScch60YGZ8O7N48nP3dy51Pb162YfiwSq4Ucdk22w3H648JgH6iTgejT3TgMXeeL19riQjd&portalId=275827) ### Ask AI about Lean Labs [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/chatgpt.svg) ChatGPT ](https://chat.openai.com/) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/googlegemini%201.svg) Gemini ](https://www.google.com/search?udm=50) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/perplexity%201.svg) Perplexity ](https://www.perplexity.ai/search/new) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/claude%201.svg) Claude ](https://claude.ai/new) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/copilot.svg) Copilot ](https://copilot.microsoft.com/) Ask AI ```json { "@graph": [ { "@id": "https://www.leanlabs.com#organization", "url": "https://www.leanlabs.com", "logo": { "url": "https://www.leanlabs.com/favicon.ico", "@type": "ImageObject", "width": 60, "height": 60 }, "name": "Lean Labs", "@type": "Organization", "sameAs": [ "https://www.entities.org/entity/lean-labs", "https://www.linkedin.com/company/lean-labs", "https://www.crunchbase.com/organization/lean-labs-eed8", "https://twitter.com/leanlabs", "https://www.youtube.com/@LeanLabs1", "https://www.facebook.com/LeanLabs", "https://ecosystem.hubspot.com/marketplace/solutions/lean-labs", "https://clutch.co/profile/lean-labs", "https://www.g2.com/products/lean-labs/reviews", "https://opencorporates.com/companies/us_fl/P23000000218", "https://www.agencyspotter.com/lean-labs" ], "slogan": "We help companies on HubSpot Drive Growth", "address": { "@type": "PostalAddress", "postalCode": "34638", "addressRegion": "FL", "streetAddress": "16703 Early Riser Avenue, Suite 11", "addressCountry": "US", "addressLocality": "Land O' Lakes" }, "founder": { "name": "Kevin Barber", "@type": "Person", "sameAs": "https://www.linkedin.com/in/thekevinbarber", "jobTitle": "Head of Growth" }, "memberOf": { "name": "HubSpot Diamond Partner", "@type": "Organization" }, "knowsAbout": [ { "url": "https://www.leanlabs.com/solutions/answer-engine-optimization-agency", "name": "Answer Engine Optimization", "@type": "Thing" }, { "url": "https://www.leanlabs.com/solutions/growth-driven-design", "name": "Growth-Driven Design", "@type": "Thing" }, { "url": "https://www.leanlabs.com/solutions/loop-marketing", "name": "Loop Marketing", "@type": "Thing" }, { "url": "https://www.leanlabs.com/solutions/hubspot-projects", "name": "HubSpot", "@type": "Thing" }, { "url": "https://www.leanlabs.com/solutions/lead-generation-website", "name": "Lead Generation", "@type": "Thing" }, { "url": "https://www.leanlabs.com/solutions/website-redesign", "name": "Website Redesign", "@type": "Thing" }, { "url": "https://www.leanlabs.com/expertise/saas-marketing-agency-hubspot", "name": "SaaS Marketing", "@type": "Thing" }, { "url": "https://www.leanlabs.com/expertise/healthcare-marketing-agency-hubspot", "name": "Healthcare Marketing", "@type": "Thing" }, { "url": "https://www.leanlabs.com/expertise/fintech-marketing-agency-hubspot", "name": "Fintech Marketing", "@type": "Thing" } ], "description": "Lean Labs boosts marketing ROI for SaaS and B2B companies, driving significant growth through expert strategies, lead generation, and website optimization.", "contactPoint": { "url": "https://www.leanlabs.com/schedule", "@type": "ContactPoint", "email": "hello@lean-labs.com", "telephone": "+1-913-871-6500", "contactType": "sales" }, "foundingDate": "2007-08-10", "hasOfferCatalog": { "name": "Lean Labs Services", "@type": "OfferCatalog", "itemListElement": [ { "name": "Marketing x AI", "@type": "OfferCatalog", "itemListElement": [ { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/loop-marketing", "name": "Loop Marketing", "@type": "Service" } }, { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/answer-engine-optimization-agency", "name": "Answer Engine Optimization (AEO)", "@type": "Service" } }, { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/hubspot-website-schema-rocket", "name": "AEO Schema", "@type": "Service" } }, { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/aeo-genie", "name": "AEO Genie", "@type": "Service" } } ] }, { "name": "Web x AI", "@type": "OfferCatalog", "itemListElement": [ { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/lead-generation-website", "name": "Lead Gen Websites", "@type": "Service" } }, { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/websites", "name": "Website Design", "@type": "Service" } }, { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/growth-driven-design", "name": "Growth-Driven Design", "@type": "Service" } }, { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/website-redesign", "name": "Website Redesign", "@type": "Service" } }, { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/web-migrations", "name": "Website Migrations", "@type": "Service" } } ] }, { "name": "HubSpot x AI", "@type": "OfferCatalog", "itemListElement": [ { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/hubspot-projects", "name": "HubSpot Projects", "@type": "Service" } }, { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/hubspot-breeze-agents", "name": "HubSpot Breeze Agents", "@type": "Service" } } ] } ] }, "numberOfEmployees": { "@type": "QuantitativeValue", "value": 12 } }, { "@id": "https://www.leanlabs.com#website", "url": "https://www.leanlabs.com", "name": "Lean Labs", "@type": "WebSite", "publisher": { "@id": "https://www.leanlabs.com#organization" }, "inLanguage": "en-US", "description": "Lean Labs boosts marketing ROI for SaaS and B2B companies through expert growth strategies, lead generation, and website optimization.", "potentialAction": { "@type": "SearchAction", "target": { "@type": "EntryPoint", "urlTemplate": "https://www.leanlabs.com/hs-search-results?term={search_term_string}" }, "query-input": "required name=search_term_string" } }, { "@id": "https://www.leanlabs.com/blog", "url": "https://www.leanlabs.com/blog", "name": "Lean Labs Blog", "@type": "CollectionPage", "about": { "@id": "https://www.leanlabs.com#organization" }, "isPartOf": { "@id": "https://www.leanlabs.com#website" }, "breadcrumb": { "@id": "https://www.leanlabs.com/blog#breadcrumb" }, "inLanguage": "en-US", "description": "Insights for unstoppable conversion-centric tech companies. AI marketing strategies, growth marketing tactics, HubSpot tips, lead generation frameworks, and B2B SaaS growth resources from Lean Labs.", "dateModified": "2026-05-14T16:29:54.492Z", "isAccessibleForFree": true }, { "@id": "https://www.leanlabs.com/blog#breadcrumb", "@type": "BreadcrumbList", "itemListElement": [ { "item": "https://www.leanlabs.com/", "name": "Home", "@type": "ListItem", "position": 1 }, { "name": "Blog", "@type": "ListItem", "position": 2 } ] } ], "@context": "https://schema.org" } ```