--- description: Does "above the fold" content matter anymore? This article explores that question in the context of 2016, where browsing behavior has changed and the... title: Does 'Above the Fold' Still Matter? image: https://www.leanlabs.com/hubfs/blog_post_imgs/Above-the-fold.jpg --- [Blog](https://www.leanlabs.com/blog)/ [ll-no-index](https://www.leanlabs.com/blog/topic/ll-no-index) # Does 'Above the Fold' Still Matter? 2 min read time ![Does 'Above the Fold' Still Matter?](https://www.leanlabs.com/hs-fs/hubfs/blog_post_imgs/Above-the-fold.jpg?width=765&height=430&name=Above-the-fold.jpg) ### Is above the fold still a relevant conversation? The term "the fold" is in reference to the folded upper half of the front page of a newspaper. This section is usually where important stories or subjects are displayed. This has immense value in the print world as newpapers are folded in a way that only the content above the fold is visble to customers in the purchasing kiosk. This same practice made its way to the web where "The fold" is used synonymously with the segment of a webpage that is visble without the need for scrolling. In the 90's screen resolutions were significantly smaller and for the most part, consitent. This lack of variety allowed for the industry standard of 800x600 to be widely accepted. Webmasters would work aimleslly to cram as much content into this viewport as possible. Hierchal structure took second place to experiments of how small text could be on a page before deemed incomprehensible. Many of these practices have augmented themselves in the modern web but the spirit of "the fold" custom lives on. #### The fold today Its now 2017\. Self driving cars, wearable tech, drones, etc. are all now beginning to flood the market. The world has become more science fact than fiction, yet in some respects old practices seem to have piggybacked there way into our modern tech. In the modern web we do not design for specific monitor resolutions. We design responsively with an emphasis on mobile devices. This change is with good reason, the modern web has dozens of popular resolutions and aspect ratio's. Developers and Designers are tasked with making websites suitable for this large array of devices. So why does all of this matter to you and your users? In the early renditions of the web, scrolling wasn't common place. We're talking a time before trackpads and scroll wheels. In the early versions of the web, scrolling was a cumbersome input. It required finding a scroll bar and clicking & dragging. All of that changed in 2007 with the release of the iPhone. Not only did people learn how to scroll, scrolling became one of the most popular inputs on mobile devices. Users now understand that all the infromation on a website can't be displayed on a single screen. #### the aftermath Nearly 10 years after the introduction of the iPhone, the landscape of the web has changed. In 2014 Internet usage on mobile devices finally surpassed that of personal computers (desktop units). This change truly renders "the fold" practice obselete in many ways. It'll take time until the web has fully adopted this realization. However, scrolling is here to stay and the evolution of the web doesn't have much room for "The fold". [![New Call-to-action](https://no-cache.hubspot.com/cta/default/275827/55b59282-6493-41a7-98fa-e9417e3e1219.png)](https://cta-redirect.hubspot.com/cta/redirect/275827/55b59282-6493-41a7-98fa-e9417e3e1219) ## Latest, related and recommended posts [ ![The Content Repurposing Toolkit](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/repurposing%20content%20video%20thumb%2001.jpg?width=500&height=500&name=repurposing%20content%20video%20thumb%2001.jpg) ll-no-index The Content Repurposing Toolkit Read more ](https://www.leanlabs.com/blog/the-content-repurposing-toolkit) [ ![How Trigger-Based Email Marketing Can Drive Incredible Results](https://www.leanlabs.com/hs-fs/hubfs/blog_post_imgs/Featured%20Images/trigger-based-email-marketing-results.jpg?width=500&height=500&name=trigger-based-email-marketing-results.jpg) Growth Marketing How Trigger-Based Email Marketing Can Drive Incredible Results Read more ](https://www.leanlabs.com/blog/trigger-based-email-marketing-results) [ ![Lead Capture Websites: One Thing That Will Dramatically Increase Conversion Rates](https://www.leanlabs.com/hs-fs/hubfs/blog_post_imgs/Featured%20Images/SR_Lead-Capture-Publishing%20(1).png?width=500&height=500&name=SR_Lead-Capture-Publishing%20(1).png) ll-no-index Lead Capture Websites: One Thing That Will Dramatically Increase Conversion Rates Read more ](https://www.leanlabs.com/blog/lead-capture-websites-dramatically-increase-conversion-rates) [![About Lean Labs](https://www.leanlabs.com/hubfs/LL%20V4.1/logos/LL%20Logo%20Dark.svg)](https://www.leanlabs.com) Lean Labs builds growth machines that take 7-figure startups to 8\. → [**See How!**](https://www.leanlabs.com/approach/why-lean-labs) Share [ ![Share on facebook](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/Facebook.svg) ](http://www.facebook.com/share.php?u=https%3A%2F%2Fwww.leanlabs.com%2Fblog%2Fabove-the-fold-matter%3Futm%5Fmedium%3Dsocial%26utm%5Fsource%3Dfacebook) [ ![Share on linkedin](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/LinkedIn.svg) ](http://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.leanlabs.com%2Fblog%2Fabove-the-fold-matter%3Futm%5Fmedium%3Dsocial%26utm%5Fsource%3Dlinkedin) [ ![Share on reddit](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/reddit.svg) ](https://www.reddit.com/submit?url=https%3A%2F%2Fwww.leanlabs.com%2Fblog%2Fabove-the-fold-matter%3Futm%5Fmedium%3Dsocial%26utm%5Fsource%3Dreddit) [ Grade my site![chevron-right](https://www.leanlabs.com/hubfs/LL%20v5/Images/Icons/chevron-right.svg) ](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLLUGeyXuIFe4n%2B1E42IAXAWWgWgkkHKyylkCaC53TFA5LXNKHbY1ByeZ7mNZ9WHFS1WfZ1VrTarTazLKDbOc%2Btc%2Bg%2BBT11oQTrJhYOQyf5sCqDNGXudXVDytcA7Jb2UdS%2FC5xT4BZA6pMCL%2BHU0XpBYZ%2B0d78FOiUQsXv09XXmngTg%3D&portalId=275827) ![grader laptop](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/grader%20laptop.png?width=552&height=454&name=grader%20laptop.png) ### AI Website Grader Uncover what’s working, pinpoint areas that need improvement, and get trained AI's recommendations on how to turn your website into your brand’s #1 salesperson. 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Copilot ](https://copilot.microsoft.com/) Ask AI ```json { "@graph": [ { "@id": "https://www.leanlabs.com/#organization", "url": "https://www.leanlabs.com/", "logo": { "url": "https://www.leanlabs.com/favicon.ico", "@type": "ImageObject", "width": 60, "height": 60 }, "name": "Lean Labs", "@type": "Organization", "sameAs": [ "https://www.entities.org/entity/lean-labs", "https://www.linkedin.com/company/lean-labs", "https://www.crunchbase.com/organization/lean-labs-eed8", "https://twitter.com/leanlabs", "https://www.youtube.com/@LeanLabs1", "https://www.facebook.com/LeanLabs", "https://ecosystem.hubspot.com/marketplace/solutions/lean-labs", "https://clutch.co/profile/lean-labs", "https://www.g2.com/products/lean-labs/reviews", "https://opencorporates.com/companies/us_fl/P23000000218", "https://www.agencyspotter.com/lean-labs" ], "slogan": "We help companies on HubSpot Drive Growth", "address": { "@type": "PostalAddress", "postalCode": "34638", "addressRegion": "FL", "streetAddress": 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"https://schema.org", "articleBody": "Is above the fold still a relevant conversation? The term the fold is in reference to the folded upper half of the front page of a newspaper. This section is usually where important stories or subjects are displayed. This has immense value in the print world as newpapers are folded in a way that only the content above the fold is visble to customers in the purchasing kiosk. This same practice made its way to the web where The fold is used synonymously with the segment of a webpage that is visble without the need for scrolling. In the 90's screen resolutions were significantly smaller and for the most part, consitent. This lack of variety allowed for the industry standard of 800x600 to be widely accepted. Webmasters would work aimleslly to cram as much content into this viewport as possible. Hierchal structure took second place to experiments of how small text could be on a page before deemed incomprehensible. Many of these practices have augmented themselves in the modern web but the spirit of the fold custom lives on. The fold today Its now 2017. Self driving cars, wearable tech, drones, etc. are all now beginning to flood the market. The world has become more science fact than fiction, yet in some respects old practices seem to have piggybacked there way into our modern tech. In the modern web we do not design for specific monitor resolutions. We design responsively with an emphasis on mobile devices. This change is with good reason, the modern web has dozens of popular resolutions and aspect ratio's. Developers and Designers are tasked with making websites suitable for this large array of devices. So why does all of this matter to you and your users? In the early renditions of the web, scrolling wasn't common place. We're talking a time before trackpads and scroll wheels. In the early versions of the web, scrolling was a cumbersome input. It required finding a scroll bar and clicking amp dragging. All of that changed in 2007 with the release of the iPhone. 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