--- description: ZenPilot partners with Lean Labs to create a dynamic website that enhances clarity and drives client conversions through effective design and growth strategies. image: https://www.leanlabs.com/hubfs/LL%20V4.1/LL%20Featured%20Image.png title: Case Study - ZenPilot --- Case Studies # ZenPilot ZenPilot helps agencies turn chaos into clarity. Their 1-3-5 Formula helps agencies align around one goal (clarity) and achieve it with their tools, processes, and habits, and five-step process for operational success. **What we did:** Growth Strategy / Design / Development / Lead Generation [View this website](https://www.zenpilot.com) Discuss your project ![zenpilot screenshot](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/zenpilot%20screenshot.jpg?width=2916&height=1640&name=zenpilot%20screenshot.jpg) ![ZenPilot 1](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/ZenPilot/ZenPilot%201.png?width=2420&height=1422&name=ZenPilot%201.png) ![www.zenpilot.com_call](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/ZenPilot/www.zenpilot.com_call.jpg?width=2880&height=1640&name=www.zenpilot.com_call.jpg) ![www.zenpilot.com_eos-and-clickup](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/ZenPilot/www.zenpilot.com_eos-and-clickup.jpg?width=2880&height=1640&name=www.zenpilot.com_eos-and-clickup.jpg) ![zenpilot screenshot](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/zenpilot%20screenshot.jpg?width=2916&height=1640&name=zenpilot%20screenshot.jpg) ![ZenPilot 1](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/ZenPilot/ZenPilot%201.png?width=2420&height=1422&name=ZenPilot%201.png) ![www.zenpilot.com_call](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/ZenPilot/www.zenpilot.com_call.jpg?width=2880&height=1640&name=www.zenpilot.com_call.jpg) ![www.zenpilot.com_eos-and-clickup](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/ZenPilot/www.zenpilot.com_eos-and-clickup.jpg?width=2880&height=1640&name=www.zenpilot.com_eos-and-clickup.jpg) ![zenpilot screenshot](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/zenpilot%20screenshot.jpg?width=2916&height=1640&name=zenpilot%20screenshot.jpg) ![ZenPilot 1](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/ZenPilot/ZenPilot%201.png?width=2420&height=1422&name=ZenPilot%201.png) ![www.zenpilot.com_call](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/ZenPilot/www.zenpilot.com_call.jpg?width=2880&height=1640&name=www.zenpilot.com_call.jpg) ![www.zenpilot.com_eos-and-clickup](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/ZenPilot/www.zenpilot.com_eos-and-clickup.jpg?width=2880&height=1640&name=www.zenpilot.com_eos-and-clickup.jpg) ![zenpilot screenshot](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/zenpilot%20screenshot.jpg?width=2916&height=1640&name=zenpilot%20screenshot.jpg) ![ZenPilot 1](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/ZenPilot/ZenPilot%201.png?width=2420&height=1422&name=ZenPilot%201.png) ![www.zenpilot.com_call](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/ZenPilot/www.zenpilot.com_call.jpg?width=2880&height=1640&name=www.zenpilot.com_call.jpg) ![www.zenpilot.com_eos-and-clickup](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/ZenPilot/www.zenpilot.com_eos-and-clickup.jpg?width=2880&height=1640&name=www.zenpilot.com_eos-and-clickup.jpg) ![www.zenpilot.com_how-we-help](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/ZenPilot/www.zenpilot.com_how-we-help.jpg?width=2880&height=1640&name=www.zenpilot.com_how-we-help.jpg) ![www.zenpilot.com_success-stories](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/ZenPilot/www.zenpilot.com_success-stories.jpg?width=2880&height=1640&name=www.zenpilot.com_success-stories.jpg) ![www.zenpilot.com_blog](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/ZenPilot/www.zenpilot.com_blog.jpg?width=2880&height=1640&name=www.zenpilot.com_blog.jpg) ![playbook.zenpilot.com_ \(1\)](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/ZenPilot/playbook.zenpilot.com_%20(1%29.jpg?width=2880&height=1640&name=playbook.zenpilot.com_%20(1%29.jpg) ![www.zenpilot.com_how-we-help](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/ZenPilot/www.zenpilot.com_how-we-help.jpg?width=2880&height=1640&name=www.zenpilot.com_how-we-help.jpg) ![www.zenpilot.com_success-stories](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/ZenPilot/www.zenpilot.com_success-stories.jpg?width=2880&height=1640&name=www.zenpilot.com_success-stories.jpg) ![www.zenpilot.com_blog](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/ZenPilot/www.zenpilot.com_blog.jpg?width=2880&height=1640&name=www.zenpilot.com_blog.jpg) ![playbook.zenpilot.com_ \(1\)](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/ZenPilot/playbook.zenpilot.com_%20(1%29.jpg?width=2880&height=1640&name=playbook.zenpilot.com_%20(1%29.jpg) ![www.zenpilot.com_how-we-help](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/ZenPilot/www.zenpilot.com_how-we-help.jpg?width=2880&height=1640&name=www.zenpilot.com_how-we-help.jpg) ![www.zenpilot.com_success-stories](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/ZenPilot/www.zenpilot.com_success-stories.jpg?width=2880&height=1640&name=www.zenpilot.com_success-stories.jpg) ![www.zenpilot.com_blog](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/ZenPilot/www.zenpilot.com_blog.jpg?width=2880&height=1640&name=www.zenpilot.com_blog.jpg) ![playbook.zenpilot.com_ \(1\)](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/ZenPilot/playbook.zenpilot.com_%20(1%29.jpg?width=2880&height=1640&name=playbook.zenpilot.com_%20(1%29.jpg) ![www.zenpilot.com_how-we-help](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/ZenPilot/www.zenpilot.com_how-we-help.jpg?width=2880&height=1640&name=www.zenpilot.com_how-we-help.jpg) ![www.zenpilot.com_success-stories](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/ZenPilot/www.zenpilot.com_success-stories.jpg?width=2880&height=1640&name=www.zenpilot.com_success-stories.jpg) ![www.zenpilot.com_blog](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/ZenPilot/www.zenpilot.com_blog.jpg?width=2880&height=1640&name=www.zenpilot.com_blog.jpg) ![playbook.zenpilot.com_ \(1\)](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/ZenPilot/playbook.zenpilot.com_%20(1%29.jpg?width=2880&height=1640&name=playbook.zenpilot.com_%20(1%29.jpg) × ## Schedule a call Discuss your website needs and goals with an actual human to **dial-in an amazing plan** ![Book a meeting \(1\)-1](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Book%20a%20meeting%20(1%29-1.png?width=1282&height=841&name=Book%20a%20meeting%20(1%29-1.png) ### Build out your website plan and pricing in **less than 2 minutes** [Build your project pricing](https://www.leanlabs.com/pricing) ## ZenPilot came to Lean Labs for help with redesigning their website and building out a buyer journey. The new website needed to be both an impressive visual asset and strong performer for converting visitors into clients. ![ZenPilot 4](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/ZenPilot/ZenPilot%204.jpg?width=3520&height=1365&name=ZenPilot%204.jpg) ![jakub zenpilot](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/jakub%20zenpilot.png?width=240&height=240&name=jakub%20zenpilot.png) ![white stars](https://www.leanlabs.com/hubfs/LL%20v5/Images/white%20stars.svg) "We're very happy with the perception and performance of our new site, and I'd recommend Lean Labs to anyone looking to drive more business with their site." **Jakub Grajcar |** Zenpilot --- ###### MOCKUPS ![ZenPilot 1](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/ZenPilot/ZenPilot%201.png?width=2420&height=1422&name=ZenPilot%201.png) ![](https://www.leanlabs.com/hs-fs/hubfs/Homepage%20Finals%20(1%29.png?width=1420&height=9095&name=Homepage%20Finals%20(1%29.png) ![](https://www.leanlabs.com/hs-fs/hubfs/Solutions%20Pages.png?width=710&height=5597&name=Solutions%20Pages.png) ###### ASSETS ![ZenPilot 3](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/ZenPilot/ZenPilot%203.jpg?width=3520&height=2185&name=ZenPilot%203.jpg) ## Project Overview ![zenpilot1 \(1\)](https://www.leanlabs.com/hs-fs/hubfs/zenpilot1%20(1%29.png?width=1420&height=811&name=zenpilot1%20(1%29.png) ZenPilot partnered with Lean Labs to overhaul their website and turn it into a real growth engine — one that reflects their clarity-focused approach and converts visitors into qualified leads. The challenge? Their old site was working, but it wasn’t _working_. It looked basic, the messaging wasn’t sharp, and visitors weren’t always taking the next step. Our mission: Rebuild ZenPilot’s site to better reflect their brand, guide visitors through the buyer journey, and make it easy for qualified leads to raise their hand. **Here’s how we made it happen.** ### Introduction ZenPilot helps agencies build operations that actually scale. Their unique 1-3-5 Formula brings structure, tools, and habits together so teams can focus on what matters, deliver consistently, and grow their brands. They had a clear product and a strong value proposition, but their website didn’t reflect that. Visitors didn’t always understand what ZenPilot offered or where to go next, and since a confused mind always says, “no,” their exit rates were sky high. ZenPilot needed more than just a visual refresh. They needed a strategic partner who could help them shape a full buyer journey that would boost conversions. **That’s where Lean Labs came in.** ### The problem ZenPilot’s team knew their old site was limiting their potential. The design felt too simple, the messaging was surface-level, and their high-value offers weren’t getting the visibility they deserved. Visitors were interested enough to click in, but too often, they left without taking the next step. ZenPilot needed a site that helped users self-qualify, answered their biggest questions, and nudged them toward the right next step. They also needed a website architecture that could scale with them over time. ### The solution Lean Labs stepped in to help ZenPilot rework their website, buyer journey, and conversion process, from first impression to booked call. Together, we: * Redesigned the site from the ground up to reflect ZenPilot’s unique brand and value proposition * Mapped out the buyer journey to give visitors clear next steps based on their stage and needs * Optimized calls-to-action around lead _quality_, not just volume * Improved messaging across key pages to build trust faster * Laid the groundwork for ZenPilot to scale with additional subdomains and landing pages ZenPilot’s team had been nervous after bad experiences with migrations and messy page redirects, so the Lean Labs team took extra care to ensure the technical side of the launch was as smooth as possible. ### The results After launch, the ZenPilot team saw some killer results. Their clearer messaging that connects with agency leaders and the streamlined user experience made the next steps more obvious (and easier to take). * The new, flexible site structure makes it easier to launch subdomains, playbooks, and campaigns. * Alongside ZenPilot’s own social and paid efforts, the new site launch resulted in **3X more contacts after 30 days** and **4X more contacts after 90 days**. Best of all, the site now serves as a true front door to the ZenPilot experience, guiding visitors toward the tools, templates, and help they need to finally get their operations running smoothly. ### 90-Day Results * **35% increase** in organic traffic site-wide. * Contacts are up **34%** YoY. * **31%** bounce rate drop YoY. * New visitor sessions **up 47%**. ## TAKE THE FIRST STEP ### Turn your marketing from a cost center into a self-funding growth machine. ![work](https://www.leanlabs.com/hubfs/LL%20v5/Icons/work.svg) ### Our work & results Hear what our clients have to say about their results. **Read our 5 star reviews on HubSpot.** [](https://www.leanlabs.com/approach/success) ![programs](https://www.leanlabs.com/hubfs/LL%20v5/Icons/programs.svg) ### Programs & pricing **Find out how much it costs** to work with us. We have various programs available starting at $2k per month. [](https://www.leanlabs.com/pricing) ![kevin](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/kevin.png?width=64&height=64&name=kevin.png) ### Get your free strategy session Find out exactly what **we’d do if we were your growth team.** Select a day and time on the calendar. Request a meeting [ Request A Meeting![right arrow icon](https://www.leanlabs.com/hubfs/LL%20V4.1/icons/Right%20arrow.svg) ](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLKguQz1pHGVkA3wdiTS9EE1O5E3Ct1K0Z80gm18lqpbpOzOOhixlWF3vFwSXsk5ZFPTer64z0Z%2BsMdxMcIozeqRS%2FeTnT1Fi%2Fenbbx6QM4lYwwHLgnazScch60YGZ8O7N48nP3dy51Pb162YfiwSq4Ucdk22w3H648JgH6iTgejT3TgMXeeL19riQjd&portalId=275827) ### Ask AI about Lean Labs [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/chatgpt.svg) ChatGPT ](https://chat.openai.com/) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/googlegemini%201.svg) Gemini ](https://www.google.com/search?udm=50) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/perplexity%201.svg) Perplexity ](https://www.perplexity.ai/search/new) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/claude%201.svg) Claude ](https://claude.ai/new) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/copilot.svg) Copilot ](https://copilot.microsoft.com/) Ask AI ```json { "@graph": [ { "@id": "https://www.leanlabs.com#organization", "url": "https://www.leanlabs.com", "logo": { "url": "https://www.leanlabs.com/favicon.ico", "@type": "ImageObject", "width": 60, "height": 60 }, "name": "Lean Labs", "@type": "Organization", "sameAs": [ "https://www.entities.org/entity/lean-labs", "https://www.linkedin.com/company/lean-labs", "https://www.crunchbase.com/organization/lean-labs-eed8", "https://twitter.com/leanlabs", "https://www.youtube.com/@LeanLabs1", "https://www.facebook.com/LeanLabs", "https://ecosystem.hubspot.com/marketplace/solutions/lean-labs", "https://clutch.co/profile/lean-labs", "https://www.g2.com/products/lean-labs/reviews", "https://opencorporates.com/companies/us_fl/P23000000218", "https://www.agencyspotter.com/lean-labs" ], "slogan": "We help companies on HubSpot Drive Growth", "address": { "@type": "PostalAddress", "postalCode": "34638", "addressRegion": "FL", "streetAddress": "16703 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