--- description: Check out how we improved The Water Scrooge's traffic, conversions, and customers by building a website that... image: https://www.leanlabs.com/hubfs/LeanLabs.jpg title: Case Study - The Water Scrooge --- ###### Case Study # The Water Scrooge ![devices-new@2x](https://www.leanlabs.com/hubfs/LLv2/images/case-studies/the%20water%20scrooge/devices-new@2x.png) ![](https://www.leanlabs.com/hs-fs/hubfs/LLv2/images/case-studies/the%20water%20scrooge/blue-logo@2x.png?width=353&name=blue-logo@2x.png) The Water Scrooge helps multi-tenant building owners save up to 40% on water usage, simultaneously making their building greener and more profitable. The problem was, their website wasn't helping get the word out. We built the great team at The Water Scrooge a new website that better represents their innovative brand. [Visit Website](https://www.thewaterscrooge.com/) ![](https://www.leanlabs.com/hs-fs/hubfs/LLv2/images/case-studies/the%20water%20scrooge/split-01@2x.jpg?width=1440&height=708&name=split-01@2x.jpg) ![](https://www.leanlabs.com/hs-fs/hubfs/LLv2/images/case-studies/the%20water%20scrooge/split-02@2x.jpg?width=1440&height=708&name=split-02@2x.jpg) ### Our objective The Water Scrooge needs the same things that so many small and medium sized businesses need: **More traffic, leads, and customers**. We focused on the basics with The Water Scrooge. First, a **customer centric strategy** with content that was based entirely around customer needs and wants. We built out a **buyer journey** to help new visitors instantly understand the value of The Water Scrooge and how it applies to their business. We did this with simplified content, clear statements of value, user-driven savings calculators, and downloadable resources. Not only does their new website look better, it's a solid foundation for Inbound Marketing. Some brands go all out with a top-shelf design, as their website has the traffic to justify it. Other brands go "bare bones" with their brand experience to try to save money. The Water Scrooge did neither: They focused on building an effective foundation for growing their brand and doing so efficiently. Like so many of our projects, we spent a good amount of time in strategy, diving deep into our own special process for buyer personas, presenting the right UVP, and letting our **Value Proposition Map** drive the strategy of the structure and flow of the site. Since launching TheWaterScrooge.com both traffic and leads are up. At the time of writing this case study, (April 2016), **traffic is up substantially** because we didn't just launch the new website and leave it. We're continuing to work with The Water Scrooge on **Inbound Marketing** and **[Growth Driven Design](https://www.lean-labs.com/growth-driven-design)**. Our next focus is to amplify lead generation by creating new lead magnets that deliver instant value to their target market, yet also facilitate the buying journey. ## > "Working with Lean Labs to grow our brand has been nothing short of GREAT. They have turned into an invaluable resource for us. Literally indispensable.” ![](https://www.leanlabs.com/hs-fs/hubfs/LLv2/images/case-studies/the%20water%20scrooge/marius-ciocirlan-vMV6r4VRhJ8-unsplash.jpg?width=64&height=66&name=marius-ciocirlan-vMV6r4VRhJ8-unsplash.jpg) Guy Samuel, Vice President of Everything The Water Scrooge ![](https://www.leanlabs.com/hs-fs/hubfs/LLv2/images/case-studies/the%20water%20scrooge/Bitmap@2x.jpg?width=974&height=2596&name=Bitmap@2x.jpg) ### Old vs new ![](https://www.leanlabs.com/hubfs/LLv2/images/case-studies/the%20water%20scrooge/old@2x.jpg) ![](https://www.leanlabs.com/hubfs/LLv2/images/case-studies/the%20water%20scrooge/new@2x.jpg) ![](https://www.leanlabs.com/hs-fs/hubfs/LLv2/images/h-r.png?width=200&name=h-r.png) [View all case studies](/work) ![kevin-level-up](https://www.leanlabs.com/hubfs/images/kevin-level-up.png) [Previous case study **CrowdFlower**](https://www.leanlabs.com/approach/success/crowdflower) [Next case study **Brian Tracy**](https://www.leanlabs.com/approach/success/brian-tracy) ### Get **growth** Use these lean growth resources to create a plan that fits your goals. Our outsourced growth team is ready to help. 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