--- description: Check out we re-branded and re-designed Predictive Index's website in under 90 days with... image: https://www.leanlabs.com/hubfs/LeanLabs.jpg title: Case Study - The Predictive Index --- ###### Case Study # The Predictive Index ![devices-new@2x](https://www.leanlabs.com/hubfs/LLv2/images/case-studies/pi/devices-new@2x.png) ![pi-logo_2x](https://www.leanlabs.com/hs-fs/hubfs/LLv2/images/case-studies/pi/pi-logo_2x.png?width=168&name=pi-logo_2x.png) The Predictive Index (PI) helps companies realize the human elements driving workplace behaviors and harness their team's true power. Facing an out of date brand with an out of date website, Lean Labs was hired to **re-design their brand experience** as PI simultaneously went through a full re-branding. We were asked to help create a site flow, buying journey, and overall brand experience that would both engage and convert. [Visit website](https://www.predictiveindex.com/) ![](https://www.leanlabs.com/hs-fs/hubfs/LLv2/images/case-studies/pi/split-01@2x.jpg?width=1440&height=708&name=split-01@2x.jpg) ![](https://www.leanlabs.com/hs-fs/hubfs/LLv2/images/case-studies/pi/split-02@2x.jpg?width=1440&height=708&name=split-02@2x.jpg) ### Our objective The Predictive Index is a proven 60 year old company that had a dated brand and even more dated website. We were asked for a total **re-brand and re-design** with a launch in just 90 days. The Predictive Index is a fanastic behavior assessment tool that competes with the likes of Myers-Briggs personality assessment. I'm a student of such tools, and instantly found the Predictive Index test to be fast to take and super accurate in its findings. In short, it read me like a book, and impressively quickly. I was sold. So while the tool is modern and fast, using the best of science to deliver amazing results, the PI Worldwide website was not keeping up with modern times. We were asked to create a totally fresh direction for the site, based upon well developed customer personas and a clear value proposition. From there, the engagement strategy began. ![](https://play.vidyard.com/pwR2bXR1eGGSZqM9sE38LD.jpg) We helped structure the new site to offer a clear **buying journey** as well as a totally fresh **brand experience**. The Predictive Index carried a good part of the load too. They wrote all the messaging for the site and supplied fantastic graphics for placement throughout the website. A lot of the "pop" you see in the website is due to the high attention to messaging and graphical emphasis. Since launching PredictiveIndex.com and re-directing PIWorldwide.com to the new brand, not only is the brand experience totally re-imagined, **lead generation has gone from 0.6% to 1.9%**! Post launch, we worked with The Predictive Index to refine and optimize their brand experience via Growth Driven Design. Here we'll design and test new ideas to further engagement and conversion. ## > “I wouldn't change a thing about the process. Lean Labs is incredibly competent. The experience has been incredible.” ![](https://www.leanlabs.com/hs-fs/hubfs/LLv2/images/case-studies/pi/drew@2x.png?width=64&height=64&name=drew@2x.png) Drew Fortin, VP of Marketing Predictive Index ![](https://www.leanlabs.com/hs-fs/hubfs/LLv2/images/case-studies/pi/Updated%20HR%20Page@2x.jpg?width=972&height=2202&name=Updated%20HR%20Page@2x.jpg) ![](https://www.leanlabs.com/hs-fs/hubfs/LLv2/images/h-r.png?width=200&name=h-r.png) [View all case studies](/work) ![kevin-level-up](https://www.leanlabs.com/hubfs/images/kevin-level-up.png) [Previous case study **CampaignDrive**](https://www.leanlabs.com/approach/success/campaign-drive) [Next case study **Integrate**](https://www.leanlabs.com/approach/success/integrate) ### Get **growth** Use these lean growth resources to create a plan that fits your goals. Our outsourced growth team is ready to help. 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