--- description: HBP Group revitalized its growth strategy by partnering with Lean Labs to enhance messaging and user experience, transforming its website into an effective customer engagement platform. image: https://www.leanlabs.com/hubfs/LL%20V4.1/LL%20Featured%20Image.png title: Case Study - The HBP Group --- Case Studies # HBP Group HBP Group is a UK-based technology partner with over 30 years of experience helping businesses streamline operations and accelerate growth through managed IT and ERP systems. **What we did:** Growth Strategy / Design / Development / Magnetic messaging [View this website](https://thehbpgroup.co.uk) Discuss your project ![web.archive.org_web_20240321085214_https___thehbpgroup.co.uk_ \(1\)](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/web.archive.org_web_20240321085214_https___thehbpgroup.co.uk_%20(1%29.png?width=2880&height=1640&name=web.archive.org_web_20240321085214_https___thehbpgroup.co.uk_%20(1%29.png) ![thehbpgroup.co.uk_360-it-assessment](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/HBP%20Group/thehbpgroup.co.uk_360-it-assessment.png?width=2880&height=1640&name=thehbpgroup.co.uk_360-it-assessment.png) ![thehbpgroup.co.uk_stabilise-adopt-enable-it](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/HBP%20Group/thehbpgroup.co.uk_stabilise-adopt-enable-it.png?width=2880&height=1640&name=thehbpgroup.co.uk_stabilise-adopt-enable-it.png) ![thehbpgroup.co.uk_](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/HBP%20Group/thehbpgroup.co.uk_.png?width=2880&height=1640&name=thehbpgroup.co.uk_.png) ![web.archive.org_web_20240321085214_https___thehbpgroup.co.uk_ \(1\)](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/web.archive.org_web_20240321085214_https___thehbpgroup.co.uk_%20(1%29.png?width=2880&height=1640&name=web.archive.org_web_20240321085214_https___thehbpgroup.co.uk_%20(1%29.png) ![thehbpgroup.co.uk_360-it-assessment](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/HBP%20Group/thehbpgroup.co.uk_360-it-assessment.png?width=2880&height=1640&name=thehbpgroup.co.uk_360-it-assessment.png) ![thehbpgroup.co.uk_stabilise-adopt-enable-it](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/HBP%20Group/thehbpgroup.co.uk_stabilise-adopt-enable-it.png?width=2880&height=1640&name=thehbpgroup.co.uk_stabilise-adopt-enable-it.png) ![thehbpgroup.co.uk_](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/HBP%20Group/thehbpgroup.co.uk_.png?width=2880&height=1640&name=thehbpgroup.co.uk_.png) ![web.archive.org_web_20240321085214_https___thehbpgroup.co.uk_ \(1\)](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/web.archive.org_web_20240321085214_https___thehbpgroup.co.uk_%20(1%29.png?width=2880&height=1640&name=web.archive.org_web_20240321085214_https___thehbpgroup.co.uk_%20(1%29.png) ![thehbpgroup.co.uk_360-it-assessment](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/HBP%20Group/thehbpgroup.co.uk_360-it-assessment.png?width=2880&height=1640&name=thehbpgroup.co.uk_360-it-assessment.png) ![thehbpgroup.co.uk_stabilise-adopt-enable-it](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/HBP%20Group/thehbpgroup.co.uk_stabilise-adopt-enable-it.png?width=2880&height=1640&name=thehbpgroup.co.uk_stabilise-adopt-enable-it.png) ![thehbpgroup.co.uk_](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/HBP%20Group/thehbpgroup.co.uk_.png?width=2880&height=1640&name=thehbpgroup.co.uk_.png) ![web.archive.org_web_20240321085214_https___thehbpgroup.co.uk_ \(1\)](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/web.archive.org_web_20240321085214_https___thehbpgroup.co.uk_%20(1%29.png?width=2880&height=1640&name=web.archive.org_web_20240321085214_https___thehbpgroup.co.uk_%20(1%29.png) ![thehbpgroup.co.uk_360-it-assessment](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/HBP%20Group/thehbpgroup.co.uk_360-it-assessment.png?width=2880&height=1640&name=thehbpgroup.co.uk_360-it-assessment.png) ![thehbpgroup.co.uk_stabilise-adopt-enable-it](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/HBP%20Group/thehbpgroup.co.uk_stabilise-adopt-enable-it.png?width=2880&height=1640&name=thehbpgroup.co.uk_stabilise-adopt-enable-it.png) ![thehbpgroup.co.uk_](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/HBP%20Group/thehbpgroup.co.uk_.png?width=2880&height=1640&name=thehbpgroup.co.uk_.png) ![thehbpgroup.co.uk_about](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/HBP%20Group/thehbpgroup.co.uk_about.png?width=2880&height=1640&name=thehbpgroup.co.uk_about.png) ![thehbpgroup.co.uk_blog](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/HBP%20Group/thehbpgroup.co.uk_blog.png?width=2880&height=1640&name=thehbpgroup.co.uk_blog.png) ![thehbpgroup.co.uk_contact](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/HBP%20Group/thehbpgroup.co.uk_contact.png?width=2880&height=1640&name=thehbpgroup.co.uk_contact.png) ![thehbpgroup.co.uk_pegasus-opera-3-pricing](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/HBP%20Group/thehbpgroup.co.uk_pegasus-opera-3-pricing.png?width=2880&height=1640&name=thehbpgroup.co.uk_pegasus-opera-3-pricing.png) ![thehbpgroup.co.uk_about](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/HBP%20Group/thehbpgroup.co.uk_about.png?width=2880&height=1640&name=thehbpgroup.co.uk_about.png) ![thehbpgroup.co.uk_blog](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/HBP%20Group/thehbpgroup.co.uk_blog.png?width=2880&height=1640&name=thehbpgroup.co.uk_blog.png) ![thehbpgroup.co.uk_contact](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/HBP%20Group/thehbpgroup.co.uk_contact.png?width=2880&height=1640&name=thehbpgroup.co.uk_contact.png) ![thehbpgroup.co.uk_pegasus-opera-3-pricing](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/HBP%20Group/thehbpgroup.co.uk_pegasus-opera-3-pricing.png?width=2880&height=1640&name=thehbpgroup.co.uk_pegasus-opera-3-pricing.png) ![thehbpgroup.co.uk_about](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/HBP%20Group/thehbpgroup.co.uk_about.png?width=2880&height=1640&name=thehbpgroup.co.uk_about.png) ![thehbpgroup.co.uk_blog](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/HBP%20Group/thehbpgroup.co.uk_blog.png?width=2880&height=1640&name=thehbpgroup.co.uk_blog.png) ![thehbpgroup.co.uk_contact](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/HBP%20Group/thehbpgroup.co.uk_contact.png?width=2880&height=1640&name=thehbpgroup.co.uk_contact.png) ![thehbpgroup.co.uk_pegasus-opera-3-pricing](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/HBP%20Group/thehbpgroup.co.uk_pegasus-opera-3-pricing.png?width=2880&height=1640&name=thehbpgroup.co.uk_pegasus-opera-3-pricing.png) ![thehbpgroup.co.uk_about](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/HBP%20Group/thehbpgroup.co.uk_about.png?width=2880&height=1640&name=thehbpgroup.co.uk_about.png) ![thehbpgroup.co.uk_blog](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/HBP%20Group/thehbpgroup.co.uk_blog.png?width=2880&height=1640&name=thehbpgroup.co.uk_blog.png) ![thehbpgroup.co.uk_contact](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/HBP%20Group/thehbpgroup.co.uk_contact.png?width=2880&height=1640&name=thehbpgroup.co.uk_contact.png) ![thehbpgroup.co.uk_pegasus-opera-3-pricing](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/HBP%20Group/thehbpgroup.co.uk_pegasus-opera-3-pricing.png?width=2880&height=1640&name=thehbpgroup.co.uk_pegasus-opera-3-pricing.png) × ## Schedule a call Discuss your website needs and goals with an actual human to **dial-in an amazing plan** ![Book a meeting \(1\)-1](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Book%20a%20meeting%20(1%29-1.png?width=1282&height=841&name=Book%20a%20meeting%20(1%29-1.png) ### Build out your website plan and pricing in **less than 2 minutes** [Build your project pricing](https://www.leanlabs.com/pricing) ## Project Overview HBP Group partnered with Lean Labs to reposition their online presence and break through a stubborn growth plateau. The challenge? After decades of relying on paid search, growth had stalled. A new website wouldn’t be enough. They needed a complete rethink of their messaging, positioning, and marketing strategy. Our mission: Reposition the brand, create a killer user experience on-site, and set the foundation for the brand to double their revenue. **Here’s how we made it happen.** ### Introduction HBP Group, a leading UK-based provider of managed IT and ERP solutions, faced a growth ceiling after years of success. They partnered with Lean Labs to build a new website, reposition their brand, and reshape their messaging. The goal was to move beyond short-term conversions won through pay-per-click ads and start building organic, long-term relationships. The result? Visitors are now exploring the site more deeply, better understanding HBP’s solutions, and showing up to sales calls better educated and already bought in. ### The problem For years, HBP relied heavily on paid search. But paid search alone could only get them so far. Eventually, growth plateaued, and their conversions began to stagnate. Their WordPress site wasn’t broken, but it wasn’t raking in the leads, either. The largest issue was in their messaging. Prospects didn’t clearly understand how HBP Group could help them succeed. They wanted to double growth. That kind of explosive growth takes more than tweaking ads. They needed to step back, challenge assumptions, and rethink how they communicated their value to their ideal customer. ### The solution Lean Labs partnered with HBP Group to go beyond a simple website redesign and build a foundation for the growth they wanted to achieve. Here’s a few of the steps we took: * Reframed the project from “just a website” to a full messaging and positioning overhaul * Delivered a compelling, modern site experience rooted in clear customer outcomes * Empowered HBP Group’s teams with messaging that aligned sales, marketing, and service * Trained the team on how to get the most ROI out of HubSpot Our mission was dialing in their messaging and leveling up their site. ### The results At the time of writing this case study, it’s early days, so we don’t have data yet (check back for our 90-day review update!) But HBP Group’s team is feeling some of the positive impacts already: * Visitors now explore multiple pages, engaging with HBP’s story, offerings, and unique advantages before converting * Lead quality has improved dramatically, with prospects arriving to sales calls better informed and ready to buy * Every member of the organization now understands how to articulate HBP Group’s real value to customers (instead of just listing features) HBP Group’s website is no longer just a simple brochure. Instead, it’s a frictionless funnel designed to turn visitors into customers and customers into raving fans. ![HBP-testimonial](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/HBP-testimonial.png?width=240&height=240&name=HBP-testimonial.png) ![white stars](https://www.leanlabs.com/hubfs/LL%20v5/Images/white%20stars.svg) “The quality of our new leads has been great because people have come in understanding how we work. \[The new messaging\] has resonated really well with everyone.” **Phil Denham |** The HBP Group --- ###### BEFORE / AFTER ![web.archive.org_web_20240321085214_https___thehbpgroup.co.uk_ \(1\)](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/web.archive.org_web_20240321085214_https___thehbpgroup.co.uk_%20(1%29.png?width=2880&height=1640&name=web.archive.org_web_20240321085214_https___thehbpgroup.co.uk_%20(1%29.png) ![thehbpgroup.co.uk_](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/HBP%20Group/thehbpgroup.co.uk_.png?width=2880&height=1640&name=thehbpgroup.co.uk_.png) MOCKUPS ![thehbpgroup.co.uk_ \(1\)](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/thehbpgroup.co.uk_%20(1%29.jpg?width=2880&height=14882&name=thehbpgroup.co.uk_%20(1%29.jpg) ![Screenshot_18-4-2025_132744_thehbpgroup.co.uk](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/ZenPilot/Screenshot_18-4-2025_132744_thehbpgroup.co.uk.jpg?width=2184&height=9341&name=Screenshot_18-4-2025_132744_thehbpgroup.co.uk.jpg) ## Meet the team that worked on this project. ![tess-avatar-grey](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/tess-avatar-grey.png?width=100&height=100&name=tess-avatar-grey.png) Tess Vecellio Marketer ![Giles avatar-grey](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Giles%20avatar-grey.png?width=100&height=100&name=Giles%20avatar-grey.png) Giles Talbot Designer ![edward avatar-grey](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/edward%20avatar-grey.png?width=100&height=100&name=edward%20avatar-grey.png) Edward Addo Developer ## TAKE THE FIRST STEP ### Turn your marketing from a cost center into a self-funding growth machine. ![work](https://www.leanlabs.com/hubfs/LL%20v5/Icons/work.svg) ### Our work & results Hear what our clients have to say about their results. **Read our 5 star reviews on HubSpot.** [](https://www.leanlabs.com/approach/success) ![programs](https://www.leanlabs.com/hubfs/LL%20v5/Icons/programs.svg) ### Programs & pricing **Find out how much it costs** to work with us. We have various programs available starting at $2k per month. [](https://www.leanlabs.com/pricing) ![kevin](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/kevin.png?width=64&height=64&name=kevin.png) ### Get your free strategy session Find out exactly what **we’d do if we were your growth team.** Select a day and time on the calendar. Request a meeting [ Request A Meeting![right arrow icon](https://www.leanlabs.com/hubfs/LL%20V4.1/icons/Right%20arrow.svg) ](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLKguQz1pHGVkA3wdiTS9EE1O5E3Ct1K0Z80gm18lqpbpOzOOhixlWF3vFwSXsk5ZFPTer64z0Z%2BsMdxMcIozeqRS%2FeTnT1Fi%2Fenbbx6QM4lYwwHLgnazScch60YGZ8O7N48nP3dy51Pb162YfiwSq4Ucdk22w3H648JgH6iTgejT3TgMXeeL19riQjd&portalId=275827) ### Ask AI about Lean Labs [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/chatgpt.svg) ChatGPT ](https://chat.openai.com/) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/googlegemini%201.svg) Gemini ](https://www.google.com/search?udm=50) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/perplexity%201.svg) Perplexity ](https://www.perplexity.ai/search/new) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/claude%201.svg) Claude ](https://claude.ai/new) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/copilot.svg) Copilot ](https://copilot.microsoft.com/) Ask AI ```json {"@context":"https://schema.org","@type":"VideoObject","contentUrl":"https://275827.fs1.hubspotusercontent-na1.net/hubfs/275827/HBP%20Group%20Testimonial-VEED.mp4","dateModified":"2025-10-23T16:15:47.011Z","duration":"PT2M20S","height":720,"name":"HBP Group Testimonial-VEED","thumbnailUrl":"https://www.leanlabs.com/hubfs/HBP%20Group%20Testimonial-VEED.mp4/medium.jpg","uploadDate":"2025-04-09T14:59:11.080Z","width":1280} { "@graph": [ { "@id": "https://www.leanlabs.com/#organization", "url": "https://www.leanlabs.com/", "logo": { "url": "https://www.leanlabs.com/favicon.ico", "@type": "ImageObject", "width": 60, "height": 60 }, "name": "Lean Labs", "@type": "Organization", "sameAs": [ "https://www.entities.org/entity/lean-labs", "https://www.linkedin.com/company/lean-labs", "https://www.crunchbase.com/organization/lean-labs-eed8", "https://twitter.com/leanlabs", "https://www.youtube.com/@LeanLabs1", 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