--- description: NEOdirect enhances the online experience for Indian expats in Germany with a redesigned, user-friendly website that emphasizes trust and expert insurance services. image: https://www.leanlabs.com/hubfs/LL%20V4.1/LL%20Featured%20Image.png title: Redesigning NEOdirect's Website for Indian Expats | Expert Insurance Brokerage --- ![launch-tag](https://www.leanlabs.com/hubfs/LL%20v5/Images/launch-tag.svg) # NEOdirect NEOdirect is an insurance brokerage for Indian expats in Germany. We rebuilt their website to match the personal, expert service they already deliver. ![neo-home-1 \(1\)](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/NeoDirect/neo-home-1%20(1%29.jpg?width=1440&height=916&name=neo-home-1%20(1%29.jpg) “_It's not only about a website, it's a five-star review. We see so many processes, **and I like how you work in your company. I think it's perfect.**_” ![martin](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/NeoDirect/martin.jpg?width=50&height=50&name=martin.jpg) Martin Grödl Co-Founder, NEOdirect ## NEOdirect’s team already made insurance simple for their clients. Their website just needed to catch up. ### PROJECT SCOPE #### The problem NEOdirect’s old site ran on stock HubSpot templates, was hard to maintain and too generic for a brand built on trust. #### The change they needed NEOdirect needed a site built through Design Rocket, fast to update by prompt and structured to get cited when customers ask LLMs about insurance in Germany. #### The requirements * Fast, prompt-driven updates instead of a rigid template * A design that reads as trustworthy, not cheap * Structured to get cited by AI search ### WHY LEAN LABS #### Why us NEOdirect installed a Lean Labs template five years ago and came back when it was time for a full rebuild. Martin looked at other agencies first, but chose Lean Labs for the HubSpot expertise and the confidence of investing in the right partner instead of the cheapest one. #### Our approach We moved NEOdirect onto DesignRocket, so their team updates pages with a prompt instead of a manual rebuild. The site is structured so customers and LLMs alike recognize NEOdirect as an established, trustworthy company. #### Services offered AI Optimization Modular Design HubSpot Development Lead Generation ### OUR PROCESS 1. Project architecture 2. Copy review 3. Wireframe building 4. Design Discovery 5. Style Tile 6. Web Design 7. Build & QC 8. Website Launch ![result-tag](https://www.leanlabs.com/hubfs/LL%20v5/Images/result-tag.svg) ## NEOdirect Website NEOdirect is an insurance company that provides services to Indian expats. We partnered with them to redesign their website. [Launch Website](https://neodirect.de?utm%5Fsource=leanlabs.com) ![neo-new-homepage](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/NeoDirect/neo-new-homepage.jpg?width=2240&height=1340&name=neo-new-homepage.jpg) ![neo-old-homepage](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/NeoDirect/neo-old-homepage.jpg?width=2240&height=1340&name=neo-old-homepage.jpg) ### Before A jargon-heavy site that buried how easy the service really is, leaving expats confused and unlikely to reach out for the free expert help available. ### After A clear, personal experience that shows expats exactly how NEOdirect works, from first visit to signed policy, with the bilingual team front and center. ## Preview [ ![neo-home](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/neo-home.jpg?width=1280&height=2746&name=neo-home.jpg) ](https://www.leanlabs.com/hubfs/LL%20v5/Images/case-studies/neo-home.jpg) [ ![neo-home2](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/neo-home2.jpg?width=896&height=2624&name=neo-home2.jpg) ](https://www.leanlabs.com/hubfs/LL%20v5/Images/case-studies/neo-home2.jpg) ![neo-page-1--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/NeoDirect/neo-page-1--squooshed.jpg?width=1751&height=921&name=neo-page-1--squooshed.jpg) ![neo-page-4--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/NeoDirect/neo-page-4--squooshed.jpg?width=1751&height=921&name=neo-page-4--squooshed.jpg) ![neo-page-1--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/NeoDirect/neo-page-1--squooshed.jpg?width=1751&height=921&name=neo-page-1--squooshed.jpg) ![neo-page-4--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/NeoDirect/neo-page-4--squooshed.jpg?width=1751&height=921&name=neo-page-4--squooshed.jpg) ![neo-page-1--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/NeoDirect/neo-page-1--squooshed.jpg?width=1751&height=921&name=neo-page-1--squooshed.jpg) ![neo-page-4--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/NeoDirect/neo-page-4--squooshed.jpg?width=1751&height=921&name=neo-page-4--squooshed.jpg) ![neo-page-1--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/NeoDirect/neo-page-1--squooshed.jpg?width=1751&height=921&name=neo-page-1--squooshed.jpg) ![neo-page-4--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/NeoDirect/neo-page-4--squooshed.jpg?width=1751&height=921&name=neo-page-4--squooshed.jpg) ![neo-page-1--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/NeoDirect/neo-page-1--squooshed.jpg?width=1751&height=921&name=neo-page-1--squooshed.jpg) ![neo-page-4--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/NeoDirect/neo-page-4--squooshed.jpg?width=1751&height=921&name=neo-page-4--squooshed.jpg) ![neo-page-1--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/NeoDirect/neo-page-1--squooshed.jpg?width=1751&height=921&name=neo-page-1--squooshed.jpg) ![neo-page-4--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/NeoDirect/neo-page-4--squooshed.jpg?width=1751&height=921&name=neo-page-4--squooshed.jpg) ![neo-page-2--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/NeoDirect/neo-page-2--squooshed.jpg?width=1751&height=921&name=neo-page-2--squooshed.jpg) ![neo-page-5--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/NeoDirect/neo-page-5--squooshed.jpg?width=1751&height=921&name=neo-page-5--squooshed.jpg) ![neo-page-2--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/NeoDirect/neo-page-2--squooshed.jpg?width=1751&height=921&name=neo-page-2--squooshed.jpg) ![neo-page-5--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/NeoDirect/neo-page-5--squooshed.jpg?width=1751&height=921&name=neo-page-5--squooshed.jpg) ![neo-page-2--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/NeoDirect/neo-page-2--squooshed.jpg?width=1751&height=921&name=neo-page-2--squooshed.jpg) ![neo-page-5--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/NeoDirect/neo-page-5--squooshed.jpg?width=1751&height=921&name=neo-page-5--squooshed.jpg) ![neo-page-2--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/NeoDirect/neo-page-2--squooshed.jpg?width=1751&height=921&name=neo-page-2--squooshed.jpg) ![neo-page-5--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/NeoDirect/neo-page-5--squooshed.jpg?width=1751&height=921&name=neo-page-5--squooshed.jpg) ![neo-page-2--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/NeoDirect/neo-page-2--squooshed.jpg?width=1751&height=921&name=neo-page-2--squooshed.jpg) ![neo-page-5--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/NeoDirect/neo-page-5--squooshed.jpg?width=1751&height=921&name=neo-page-5--squooshed.jpg) ![neo-page-2--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/NeoDirect/neo-page-2--squooshed.jpg?width=1751&height=921&name=neo-page-2--squooshed.jpg) ![neo-page-5--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/NeoDirect/neo-page-5--squooshed.jpg?width=1751&height=921&name=neo-page-5--squooshed.jpg) ![neo-page-3--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/NeoDirect/neo-page-3--squooshed.jpg?width=1751&height=921&name=neo-page-3--squooshed.jpg) ![neo-page-6--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/NeoDirect/neo-page-6--squooshed.jpg?width=1751&height=923&name=neo-page-6--squooshed.jpg) ![neo-page-3--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/NeoDirect/neo-page-3--squooshed.jpg?width=1751&height=921&name=neo-page-3--squooshed.jpg) ![neo-page-6--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/NeoDirect/neo-page-6--squooshed.jpg?width=1751&height=923&name=neo-page-6--squooshed.jpg) ![neo-page-3--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/NeoDirect/neo-page-3--squooshed.jpg?width=1751&height=921&name=neo-page-3--squooshed.jpg) ![neo-page-3--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/NeoDirect/neo-page-3--squooshed.jpg?width=1751&height=921&name=neo-page-3--squooshed.jpg) ![neo-page-3--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/NeoDirect/neo-page-3--squooshed.jpg?width=1751&height=921&name=neo-page-3--squooshed.jpg) ![neo-page-6--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/NeoDirect/neo-page-6--squooshed.jpg?width=1751&height=923&name=neo-page-6--squooshed.jpg) ![neo-page-3--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/NeoDirect/neo-page-3--squooshed.jpg?width=1751&height=921&name=neo-page-3--squooshed.jpg) ![neo-page-6--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/NeoDirect/neo-page-6--squooshed.jpg?width=1751&height=923&name=neo-page-6--squooshed.jpg) ![neo-page-3--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/NeoDirect/neo-page-3--squooshed.jpg?width=1751&height=921&name=neo-page-3--squooshed.jpg) ![neo-page-3--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/NeoDirect/neo-page-3--squooshed.jpg?width=1751&height=921&name=neo-page-3--squooshed.jpg) ## THE TEAM ### Built by the Lean Labs growth team #### AI Optimization ![kevin-avatar-flag](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Team/kevin-avatar-flag.png?width=100&height=100&name=kevin-avatar-flag.png) Kevin Barber Head of AI Growth [](https://www.leanlabs.com/growthteam/kevin-barber) #### Design ![cris-avatar-flag](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Team%20Avatars%20-%20Flag/cris-avatar-flag.png?width=100&height=100&name=cris-avatar-flag.png) Cris Teichner Designer [](https://www.leanlabs.com/growthteam/cris) #### DEVELOPMENT ![edward-avatar-flag](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Team/edward-avatar-flag.png?width=100&height=100&name=edward-avatar-flag.png) Edward Addo Developer [](https://www.leanlabs.com/growthteam/edward) ## TESTIMONIAL ### Hear directly from NEOdirect _"I searched a long time for the right strategy and the right company. You need a very good company for a very good result, and **Lean Labs has the expertise to know what happens tomorrow.**"_ ![martin](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/NeoDirect/martin.jpg?width=50&height=50&name=martin.jpg) **Martin Grödl** Co-Founder, NEOdirect Play video ![Free Tag](https://www.leanlabs.com/hubfs/LL%20v5/Images/aeo-baseline-ta.svg) ## Accelerate AEO with our #1 free tool ### See what’s holding your website back in AI search, and exactly how to fix it fast. Enter your most valuable product or solution page URL and get a full breakdown with fixes in 90 seconds or less. Enter a solutions URL (not your homepage please) ![image 107 \(1\)](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/image%20107%20(1%29.png?width=1131&height=1141&name=image%20107%20(1%29.png) ## Your breakdown report is generating now Your genius moves will be ready in about 1 minute. Add your email to **unlock your complete report** with amazing detail the moment it's ready. ### Ask AI about Lean Labs [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/chatgpt.svg) ChatGPT ](https://chat.openai.com/) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/googlegemini%201.svg) Gemini ](https://www.google.com/search?udm=50) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/perplexity%201.svg) Perplexity ](https://www.perplexity.ai/search/new) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/claude%201.svg) Claude ](https://claude.ai/new) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/copilot.svg) Copilot ](https://copilot.microsoft.com/) Ask AI