--- image: https://www.leanlabs.com/hubfs/LeanLabs.jpg title: Case Study - Hubspot - GDD --- ###### Case Study # HubSpot ![devices-new@2x](https://www.leanlabs.com/hubfs/LLv2/images/case-studies/hubspot-gdd/devices-new@2x.png) ![](https://www.leanlabs.com/hubfs/LLv3/images/hubspotlogo-web-color.svg) HubSpot's Growth-Driven Design team helps businesses approach website creation and redesigns in a method that leverages data to **produce better, more cost-effective results**. [Visit Website](https://www.growthdrivendesign.com/how-it-works) ![](https://www.leanlabs.com/hs-fs/hubfs/LLv2/images/case-studies/hubspot-gdd/split-01@2x.png?width=1440&height=708&name=split-01@2x.png) ![](https://www.leanlabs.com/hs-fs/hubfs/LLv2/images/case-studies/hubspot-gdd/split-02@2x.png?width=1440&height=708&name=split-02@2x.png) Growth Driven Design is a new term coined by HubSpot’s Luke Summerfield. The term describes a new website design methodology. The natural question is, “what is it?” It’s a website design methodology that allows faster launching of new website designs, with a built-in system to iterate and improve performance over time. And, the next questions is, “how does it work?” ![](https://play.vidyard.com/qMHLZqV3TcaMvt1fuJ5bYN.jpg) Luke had published a Launch Pad style “how it works” page with barebones content. However, there was a need for building out the page into an informative section of the website that could properly explain how the methodology works, and how companies could put it into action. We went to work figuring out what content we needed to keep, as well as identifying the content required to clearly communicate the methodology, and how to implement it effectively. And, we wanted to launch the entire project in about a two-month timeframe. ## > “Lean Labs are the best.” ![](https://www.leanlabs.com/hs-fs/hubfs/LLv2/images/case-studies/hubspot-gdd/luke@2x.png?width=64&height=64&name=luke@2x.png) Luke Summerfield, Founder of GDD HubSpot ![](https://www.leanlabs.com/hs-fs/hubfs/LLv2/images/case-studies/hubspot-gdd/Group%206@2x-2.jpg?width=974&height=2746&name=Group%206@2x-2.jpg) ### Old vs new ![](https://www.leanlabs.com/hubfs/LLv2/images/case-studies/hubspot-gdd/old@2x.jpg) ![](https://www.leanlabs.com/hubfs/LLv2/images/case-studies/hubspot-gdd/new@2x.jpg) ![](https://www.leanlabs.com/hs-fs/hubfs/LLv2/images/h-r.png?width=200&name=h-r.png) [View all case studies](/work) ![kevin-level-up](https://www.leanlabs.com/hubfs/images/kevin-level-up.png) [Previous case study **RocketSpace**](https://www.leanlabs.com/approach/success/rocketspace) [Next case study **High Fidelity**](https://www.leanlabs.com/approach/success/high-fidelity) ### Get **growth** Use these lean growth resources to create a plan that fits your goals. Our outsourced growth team is ready to help. [![Growth playbook](https://no-cache.hubspot.com/cta/default/275827/c3de2e0b-886a-469e-b4be-2b87fa311bb5.png)](https://cta-redirect.hubspot.com/cta/redirect/275827/c3de2e0b-886a-469e-b4be-2b87fa311bb5) [![Growth playbook](https://no-cache.hubspot.com/cta/default/275827/f35f5bb7-a6d8-47dc-a321-795f582c37c5.png)](https://cta-redirect.hubspot.com/cta/redirect/275827/f35f5bb7-a6d8-47dc-a321-795f582c37c5) [![Get in touch](https://no-cache.hubspot.com/cta/default/275827/cd367c30-b34b-4ed7-b229-30e7382f2093.png)](https://cta-redirect.hubspot.com/cta/redirect/275827/cd367c30-b34b-4ed7-b229-30e7382f2093) [![Get in touch](https://no-cache.hubspot.com/cta/default/275827/cf07f4ce-88da-4e02-839d-126302e8efe6.png)](https://cta-redirect.hubspot.com/cta/redirect/275827/cf07f4ce-88da-4e02-839d-126302e8efe6) [![Free growth tools](https://no-cache.hubspot.com/cta/default/275827/9a6f9497-547b-430a-b17a-a45a9d85b06a.png)](https://cta-redirect.hubspot.com/cta/redirect/275827/9a6f9497-547b-430a-b17a-a45a9d85b06a) [![Free growth tools](https://no-cache.hubspot.com/cta/default/275827/81c629ed-153e-4dfd-9a90-f7337dd938e7.png)](https://cta-redirect.hubspot.com/cta/redirect/275827/81c629ed-153e-4dfd-9a90-f7337dd938e7) © 2026 Brandvious, Inc. 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