--- description: HighByte partnered with Lean Labs to transform their outdated website, enhancing performance, brand messaging, and the buyer journey for improved lead generation and user engagement. image: https://www.leanlabs.com/hubfs/LL%20V4.1/LL%20Featured%20Image.png title: Case Study - HighByte --- Case Studies # HighByte HighByte is a fast-growing B2B industrial software company. Their innovative solution helps industrial companies unlock value from their machine data by standardizing and organizing it for better operational insights. **What we did:** Growth strategy / Design / Development / Magnetic messaging [View this website](https://www.highbyte.com) Discuss your project ![www.highbyte.com_intelligence-hub_enterprise-administration \(1\)](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/HighByte/www.highbyte.com_intelligence-hub_enterprise-administration%20(1%29.jpg?width=2880&height=1640&name=www.highbyte.com_intelligence-hub_enterprise-administration%20(1%29.jpg) ![www.highbyte.com_trial-program](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/HighByte/www.highbyte.com_trial-program.jpg?width=2880&height=1640&name=www.highbyte.com_trial-program.jpg) ![www.highbyte.com_intelligence-hub](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/HighByte/www.highbyte.com_intelligence-hub.jpg?width=2880&height=1640&name=www.highbyte.com_intelligence-hub.jpg) ![www.highbyte.com_intelligence-hub_models](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/HighByte/www.highbyte.com_intelligence-hub_models.jpg?width=2880&height=1640&name=www.highbyte.com_intelligence-hub_models.jpg) ![www.highbyte.com_intelligence-hub_enterprise-administration \(1\)](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/HighByte/www.highbyte.com_intelligence-hub_enterprise-administration%20(1%29.jpg?width=2880&height=1640&name=www.highbyte.com_intelligence-hub_enterprise-administration%20(1%29.jpg) ![www.highbyte.com_trial-program](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/HighByte/www.highbyte.com_trial-program.jpg?width=2880&height=1640&name=www.highbyte.com_trial-program.jpg) ![www.highbyte.com_intelligence-hub](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/HighByte/www.highbyte.com_intelligence-hub.jpg?width=2880&height=1640&name=www.highbyte.com_intelligence-hub.jpg) ![www.highbyte.com_intelligence-hub_models](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/HighByte/www.highbyte.com_intelligence-hub_models.jpg?width=2880&height=1640&name=www.highbyte.com_intelligence-hub_models.jpg) ![www.highbyte.com_intelligence-hub_enterprise-administration \(1\)](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/HighByte/www.highbyte.com_intelligence-hub_enterprise-administration%20(1%29.jpg?width=2880&height=1640&name=www.highbyte.com_intelligence-hub_enterprise-administration%20(1%29.jpg) ![www.highbyte.com_trial-program](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/HighByte/www.highbyte.com_trial-program.jpg?width=2880&height=1640&name=www.highbyte.com_trial-program.jpg) ![www.highbyte.com_intelligence-hub](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/HighByte/www.highbyte.com_intelligence-hub.jpg?width=2880&height=1640&name=www.highbyte.com_intelligence-hub.jpg) ![www.highbyte.com_intelligence-hub_models](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/HighByte/www.highbyte.com_intelligence-hub_models.jpg?width=2880&height=1640&name=www.highbyte.com_intelligence-hub_models.jpg) ![www.highbyte.com_intelligence-hub_enterprise-administration \(1\)](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/HighByte/www.highbyte.com_intelligence-hub_enterprise-administration%20(1%29.jpg?width=2880&height=1640&name=www.highbyte.com_intelligence-hub_enterprise-administration%20(1%29.jpg) ![www.highbyte.com_trial-program](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/HighByte/www.highbyte.com_trial-program.jpg?width=2880&height=1640&name=www.highbyte.com_trial-program.jpg) ![www.highbyte.com_intelligence-hub](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/HighByte/www.highbyte.com_intelligence-hub.jpg?width=2880&height=1640&name=www.highbyte.com_intelligence-hub.jpg) ![www.highbyte.com_intelligence-hub_models](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/HighByte/www.highbyte.com_intelligence-hub_models.jpg?width=2880&height=1640&name=www.highbyte.com_intelligence-hub_models.jpg) ![www.highbyte.com_blog](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/HighByte/www.highbyte.com_blog.jpg?width=2880&height=1640&name=www.highbyte.com_blog.jpg) ![www.highbyte.com_intelligence-hub \(1\)](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/HighByte/www.highbyte.com_intelligence-hub%20(1%29.jpg?width=2880&height=1640&name=www.highbyte.com_intelligence-hub%20(1%29.jpg) ![www.highbyte.com_](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/HighByte/www.highbyte.com_.jpg?width=2880&height=1640&name=www.highbyte.com_.jpg) ![www.highbyte.com_partners_aws](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/HighByte/www.highbyte.com_partners_aws.jpg?width=2880&height=1640&name=www.highbyte.com_partners_aws.jpg) ![www.highbyte.com_blog](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/HighByte/www.highbyte.com_blog.jpg?width=2880&height=1640&name=www.highbyte.com_blog.jpg) ![www.highbyte.com_intelligence-hub \(1\)](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/HighByte/www.highbyte.com_intelligence-hub%20(1%29.jpg?width=2880&height=1640&name=www.highbyte.com_intelligence-hub%20(1%29.jpg) ![www.highbyte.com_](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/HighByte/www.highbyte.com_.jpg?width=2880&height=1640&name=www.highbyte.com_.jpg) ![www.highbyte.com_partners_aws](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/HighByte/www.highbyte.com_partners_aws.jpg?width=2880&height=1640&name=www.highbyte.com_partners_aws.jpg) ![www.highbyte.com_blog](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/HighByte/www.highbyte.com_blog.jpg?width=2880&height=1640&name=www.highbyte.com_blog.jpg) ![www.highbyte.com_intelligence-hub \(1\)](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/HighByte/www.highbyte.com_intelligence-hub%20(1%29.jpg?width=2880&height=1640&name=www.highbyte.com_intelligence-hub%20(1%29.jpg) ![www.highbyte.com_](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/HighByte/www.highbyte.com_.jpg?width=2880&height=1640&name=www.highbyte.com_.jpg) ![www.highbyte.com_partners_aws](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/HighByte/www.highbyte.com_partners_aws.jpg?width=2880&height=1640&name=www.highbyte.com_partners_aws.jpg) ![www.highbyte.com_blog](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/HighByte/www.highbyte.com_blog.jpg?width=2880&height=1640&name=www.highbyte.com_blog.jpg) ![www.highbyte.com_intelligence-hub \(1\)](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/HighByte/www.highbyte.com_intelligence-hub%20(1%29.jpg?width=2880&height=1640&name=www.highbyte.com_intelligence-hub%20(1%29.jpg) ![www.highbyte.com_](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/HighByte/www.highbyte.com_.jpg?width=2880&height=1640&name=www.highbyte.com_.jpg) ![www.highbyte.com_partners_aws](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/HighByte/www.highbyte.com_partners_aws.jpg?width=2880&height=1640&name=www.highbyte.com_partners_aws.jpg) × ## Schedule a call Discuss your website needs and goals with an actual human to **dial-in an amazing plan** ![Book a meeting \(1\)-1](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Book%20a%20meeting%20(1%29-1.png?width=1282&height=841&name=Book%20a%20meeting%20(1%29-1.png) ### Build out your website plan and pricing in **less than 2 minutes** [Build your project pricing](https://www.leanlabs.com/pricing) ## Project Overview HighByte’s business is all about making complex industrial data usable, so manufacturers can make smarter, faster decisions. But while they were transforming the industry, their website was stuck in the past. With 70% of their marketing pipeline coming through the site, the outdated design, messy SEO, and hard-to-manage backend were all holding them back. HighByte needed more than just a fresh coat of paint—they needed a performance upgrade. So, they looked for a partner who’d dig deep to help them build a high-powered site. **That’s where Lean Labs came in.** ### Project goals Our mission with HighByte’s site was threefold: 1. **Performance Boost** – Amp up site speed, SEO, and user experience to attract and keep the right visitors. 2. **Clearer Brand Messaging** – Make it easy for visitors to “get” HighByte right away, showcasing them as a trusted authority. 3. **Improved Buyer Journey** – Map out a smooth buyer journey that nudges visitors towards becoming leads. ### KPIs **Bounce & Exit Rates**: Lower these on high-intent pages to keep visitors engaged. **Lead Submissions**: Bring in more leads from optimized landing pages. ### Challenge HighByte’s website overhaul had specific requirements: a backend capable of handling frequent updates, seamless integration with product pages, and robust support for an account center and knowledge base. Marketing, product, and R&D teams all needed to align for a cohesive launch—on a tight timeline and budget. ### Solution Lean Labs re-engineered HighByte’s website to support growth. The new site launched with an immediate lift in performance, boosting their website grader score from 66 to 85. The streamlined design and optimized buyer journey communicate HighByte’s value clearly and confidently, giving their team a website they’re proud to share. ### 90-Day Results * **35% increase** in organic traffic site-wide. * Contacts are up **34%** YoY. * **31%** bounce rate drop YoY. * New visitor sessions **up 47%**. ![HighByte Gallery](https://www.leanlabs.com/hs-fs/hubfs/LL_%20Gallery%203%20(1%29.png?width=3840&height=1636&name=LL_%20Gallery%203%20(1%29.png) ![torey](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/torey.png?width=240&height=240&name=torey.png) ![white stars](https://www.leanlabs.com/hubfs/LL%20v5/Images/white%20stars.svg) “Lean Labs more than delivered ... they partnered closely with us to tackle a huge project ... building & launching more than 100 landing pages, and 200 unique website pages. Their team was responsive & they really nailed our vision.” **Torey Penrod-Cambra |** HighByte --- BEFORE / AFTER ![web.archive.org_web_20240305041444_https___www.highbyte.com_](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/HighByte/web.archive.org_web_20240305041444_https___www.highbyte.com_.jpg?width=2880&height=1640&name=web.archive.org_web_20240305041444_https___www.highbyte.com_.jpg) ![www.highbyte.com_](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/HighByte/www.highbyte.com_.jpg?width=2880&height=1640&name=www.highbyte.com_.jpg) MOCKUPS ![www.highbyte.com_ \(1\)](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/HighByte/www.highbyte.com_%20(1%29.jpg?width=1440&height=5520&name=www.highbyte.com_%20(1%29.jpg) ![www.highbyte.com_pricing \(1\)](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/HighByte/www.highbyte.com_pricing%20(1%29.jpg?width=1440&height=3779&name=www.highbyte.com_pricing%20(1%29.jpg) ## Meet The Team That Worked On This Project. ![tess-avatar-grey](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/tess-avatar-grey.png?width=100&height=100&name=tess-avatar-grey.png) Tess Vecellio Marketer ![maria-avatar-grey](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/maria-avatar-grey.png?width=100&height=100&name=maria-avatar-grey.png) Maria Rivera Designer ![brad-avatar-grey](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/brad-avatar-grey.png?width=100&height=100&name=brad-avatar-grey.png) Bradley Haveman Developer ## TAKE THE FIRST STEP ### Turn your marketing from a cost center into a self-funding growth machine. ![work](https://www.leanlabs.com/hubfs/LL%20v5/Icons/work.svg) ### Our work & results Hear what our clients have to say about their results. **Read our 5 star reviews on HubSpot.** [](https://www.leanlabs.com/approach/success) ![programs](https://www.leanlabs.com/hubfs/LL%20v5/Icons/programs.svg) ### Programs & pricing **Find out how much it costs** to work with us. We have various programs available starting at $2k per month. [](https://www.leanlabs.com/pricing) ![kevin](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/kevin.png?width=64&height=64&name=kevin.png) ### Get your free strategy session Find out exactly what **we’d do if we were your growth team.** Select a day and time on the calendar. Request a meeting [ Request A Meeting![right arrow icon](https://www.leanlabs.com/hubfs/LL%20V4.1/icons/Right%20arrow.svg) ](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLKguQz1pHGVkA3wdiTS9EE1O5E3Ct1K0Z80gm18lqpbpOzOOhixlWF3vFwSXsk5ZFPTer64z0Z%2BsMdxMcIozeqRS%2FeTnT1Fi%2Fenbbx6QM4lYwwHLgnazScch60YGZ8O7N48nP3dy51Pb162YfiwSq4Ucdk22w3H648JgH6iTgejT3TgMXeeL19riQjd&portalId=275827) ### Ask AI about Lean Labs [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/chatgpt.svg) ChatGPT ](https://chat.openai.com/) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/googlegemini%201.svg) Gemini ](https://www.google.com/search?udm=50) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/perplexity%201.svg) Perplexity ](https://www.perplexity.ai/search/new) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/claude%201.svg) Claude ](https://claude.ai/new) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/copilot.svg) Copilot ](https://copilot.microsoft.com/) Ask AI ```json {"@context":"https://schema.org","@type":"VideoObject","contentUrl":"https://275827.fs1.hubspotusercontent-na1.net/hubfs/275827/HighByte%20Testimonial-VEED%20(1).mp4","dateModified":"2025-02-26T17:32:11.919Z","duration":"PT3M","height":720,"name":"HighByte Testimonial-VEED (1)","thumbnailUrl":"https://275827.fs1.hubspotusercontent-na1.net/hubfs/275827/HighByte%20Testimonial-VEED%20(1).mp4/medium.jpg?t=1740591131919","uploadDate":"2025-02-26T17:31:57.973Z","width":1280} { "@graph": [ { "@id": "https://www.leanlabs.com#organization", "url": "https://www.leanlabs.com", "logo": { "url": "https://www.leanlabs.com/favicon.ico", "@type": "ImageObject", "width": 60, "height": 60 }, "name": "Lean Labs", "@type": "Organization", "sameAs": [ "https://www.entities.org/entity/lean-labs", "https://www.linkedin.com/company/lean-labs", "https://www.crunchbase.com/organization/lean-labs-eed8", "https://twitter.com/leanlabs", 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