--- description: Greentec enhances IT asset disposition and data destruction services through a revamped website, improving visibility and driving qualified inquiries across Canada and the U.S with Lean Labs. image: https://www.leanlabs.com/hubfs/LL%20V4.1/LL%20Featured%20Image.png title: Case Study - Greentec | Lean Labs --- ![launch-tag](https://www.leanlabs.com/hubfs/LL%20v5/Images/launch-tag.svg) # Greentec Greentec is an Ontario-based provider of IT asset disposition (ITAD), secure data destruction, and electronics recycling. ![home-new--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/Greentec/home-new--squooshed.jpg?width=2240&height=1340&name=home-new--squooshed.jpg) “The website is going to **make our investments** in YouTube, customer events, conferences, and paid media way **more effective.**” ![krista](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/krista.jpg?width=400&height=400&name=krista.jpg) Krista Bozoian Marketing manager, Greentec ## Based in Ontario, Greentec helps schools, universities, and enterprises securely retire technology through IT asset disposition, data destruction, reuse, and recycling. ### PROJECT SCOPE #### The problem Greentec’s legacy pages attracted the wrong traffic, while form submissions declined. Their content didn’t fully explain the industries they served, and competitors were showing up more often in AI answers. #### The change they needed Greentec needed clearer service and industry content to reach more qualified buyers across Canada and the United States and turn visibility into inquiries and booked meetings. #### The requirements * Deeper service, industry, and location pages * An editable site in HubSpot with Sprocket Rocket ### WHY LEAN LABS #### Why us Tony had worked with Lean Labs before and returned for their HubSpot expertise and experience in AEO and inbound marketing. Previous projects gave him confidence in the partnership. #### Our approach We expanded the content around Greentec’s services, industries, and locations, making their value clearer to buyers and AI platforms. We built on HubSpot with Sprocket Rocket so their team could manage the site. #### Services offered AEO Strategy Content Architecture HubSpot CMS Sprocket Rocket ### OUR PROCESS 1. Search & AI Research 2. Sitemap Planning 3. Content & Wireframes 4. Core Page Design 5. HubSpot Build 6. Client Review 7. Quality Checks 8. Launch Approval ![result-tag](https://www.leanlabs.com/hubfs/LL%20v5/Images/result-tag.svg) ## A deeper website for Greentec’s services, industries, and locations We brought Greentec’s services and industry expertise into focus, with deeper content built for buyers and AI search. The result was greater visibility and more qualified inquiries and booked meetings for their sales team. [Launch Website](https://www.greentec.com?utm%5Fsource=leanlabs.com) ## Preview [ ![greentec-6](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/Greentec/greentec-6.jpg?width=1280&height=2746&name=greentec-6.jpg) ](https://www.leanlabs.com/hubfs/LL%20v5/Images/case-studies/Greentec/greentec-6.jpg) [ ![greentec-7](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/Greentec/greentec-7.jpg?width=896&height=2624&name=greentec-7.jpg) ](https://www.leanlabs.com/hubfs/LL%20v5/Images/case-studies/Greentec/greentec-7.jpg) ![greentec-1--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/Greentec/greentec-1--squooshed.jpg?width=1750&height=920&name=greentec-1--squooshed.jpg) ![greentec-4--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/Greentec/greentec-4--squooshed.jpg?width=1750&height=920&name=greentec-4--squooshed.jpg) ![greentec-1--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/Greentec/greentec-1--squooshed.jpg?width=1750&height=920&name=greentec-1--squooshed.jpg) ![greentec-4--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/Greentec/greentec-4--squooshed.jpg?width=1750&height=920&name=greentec-4--squooshed.jpg) ![greentec-1--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/Greentec/greentec-1--squooshed.jpg?width=1750&height=920&name=greentec-1--squooshed.jpg) ![greentec-4--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/Greentec/greentec-4--squooshed.jpg?width=1750&height=920&name=greentec-4--squooshed.jpg) ![greentec-1--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/Greentec/greentec-1--squooshed.jpg?width=1750&height=920&name=greentec-1--squooshed.jpg) ![greentec-4--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/Greentec/greentec-4--squooshed.jpg?width=1750&height=920&name=greentec-4--squooshed.jpg) ![greentec-1--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/Greentec/greentec-1--squooshed.jpg?width=1750&height=920&name=greentec-1--squooshed.jpg) ![greentec-4--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/Greentec/greentec-4--squooshed.jpg?width=1750&height=920&name=greentec-4--squooshed.jpg) ![greentec-1--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/Greentec/greentec-1--squooshed.jpg?width=1750&height=920&name=greentec-1--squooshed.jpg) ![greentec-4--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/Greentec/greentec-4--squooshed.jpg?width=1750&height=920&name=greentec-4--squooshed.jpg) ![greentec-2--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/Greentec/greentec-2--squooshed.jpg?width=1750&height=920&name=greentec-2--squooshed.jpg) ![greentec-5--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/Greentec/greentec-5--squooshed.jpg?width=1750&height=920&name=greentec-5--squooshed.jpg) ![greentec-2--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/Greentec/greentec-2--squooshed.jpg?width=1750&height=920&name=greentec-2--squooshed.jpg) ![greentec-5--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/Greentec/greentec-5--squooshed.jpg?width=1750&height=920&name=greentec-5--squooshed.jpg) ![greentec-2--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/Greentec/greentec-2--squooshed.jpg?width=1750&height=920&name=greentec-2--squooshed.jpg) ![greentec-5--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/Greentec/greentec-5--squooshed.jpg?width=1750&height=920&name=greentec-5--squooshed.jpg) ![greentec-2--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/Greentec/greentec-2--squooshed.jpg?width=1750&height=920&name=greentec-2--squooshed.jpg) ![greentec-5--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/Greentec/greentec-5--squooshed.jpg?width=1750&height=920&name=greentec-5--squooshed.jpg) ![greentec-2--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/Greentec/greentec-2--squooshed.jpg?width=1750&height=920&name=greentec-2--squooshed.jpg) ![greentec-5--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/Greentec/greentec-5--squooshed.jpg?width=1750&height=920&name=greentec-5--squooshed.jpg) ![greentec-2--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/Greentec/greentec-2--squooshed.jpg?width=1750&height=920&name=greentec-2--squooshed.jpg) ![greentec-5--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/Greentec/greentec-5--squooshed.jpg?width=1750&height=920&name=greentec-5--squooshed.jpg) ![greentec-3--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/Greentec/greentec-3--squooshed.jpg?width=1750&height=920&name=greentec-3--squooshed.jpg) ![greentec-6--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/Greentec/greentec-6--squooshed.jpg?width=1750&height=920&name=greentec-6--squooshed.jpg) ![greentec-3--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/Greentec/greentec-3--squooshed.jpg?width=1750&height=920&name=greentec-3--squooshed.jpg) ![greentec-6--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/Greentec/greentec-6--squooshed.jpg?width=1750&height=920&name=greentec-6--squooshed.jpg) ![greentec-3--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/Greentec/greentec-3--squooshed.jpg?width=1750&height=920&name=greentec-3--squooshed.jpg) ![greentec-3--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/Greentec/greentec-3--squooshed.jpg?width=1750&height=920&name=greentec-3--squooshed.jpg) ![greentec-3--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/Greentec/greentec-3--squooshed.jpg?width=1750&height=920&name=greentec-3--squooshed.jpg) ![greentec-6--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/Greentec/greentec-6--squooshed.jpg?width=1750&height=920&name=greentec-6--squooshed.jpg) ![greentec-3--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/Greentec/greentec-3--squooshed.jpg?width=1750&height=920&name=greentec-3--squooshed.jpg) ![greentec-6--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/Greentec/greentec-6--squooshed.jpg?width=1750&height=920&name=greentec-6--squooshed.jpg) ![greentec-3--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/Greentec/greentec-3--squooshed.jpg?width=1750&height=920&name=greentec-3--squooshed.jpg) ![greentec-3--squooshed](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/case-studies/Greentec/greentec-3--squooshed.jpg?width=1750&height=920&name=greentec-3--squooshed.jpg) ## THE TEAM ### Built by the Lean Labs growth team #### AI Optimization ![kevin-avatar-flag](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Team/kevin-avatar-flag.png?width=100&height=100&name=kevin-avatar-flag.png) Kevin Barber Head of AI Growth [](https://www.leanlabs.com/growthteam/kevin-barber) #### Project ![Jonathan Flag transparent \(1\)](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Jonathan%20Flag%20transparent%20(1%29.png?width=100&height=100&name=Jonathan%20Flag%20transparent%20(1%29.png) Jonathan Perser Project Lead [](https://www.leanlabs.com/growthteam/jonathan) #### DEVELOPMENT ![edward-avatar-flag](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Team/edward-avatar-flag.png?width=100&height=100&name=edward-avatar-flag.png) Edward Addo Developer [](https://www.leanlabs.com/growthteam/edward) #### DESIGN ![maria-avatar-flag](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Team/maria-avatar-flag.png?width=100&height=100&name=maria-avatar-flag.png) Maria Rivera Designer [](https://www.leanlabs.com/growthteam/maria) ## TESTIMONIAL ### The Greentec launch story _"I've used them \[Lean Labs\] in the past. This is the second or third time I've used them \[Lean Labs\]. **I've been very happy with the way they've worked with us, especially on this project and on past projects."**_ ![tony](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/tony.jpg?width=50&height=50&name=tony.jpg) **Tony Perrotta** CEO, Greentec Play video ![Free Tag](https://www.leanlabs.com/hubfs/LL%20v5/Images/aeo-baseline-ta.svg) ## Accelerate AEO with our #1 free tool ### See what’s holding your website back in AI search, and exactly how to fix it fast. Enter your most valuable product or solution page URL and get a full breakdown with fixes in 90 seconds or less. Enter a solutions URL (not your homepage please) ![image 107 \(1\)](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/image%20107%20(1%29.png?width=1131&height=1141&name=image%20107%20(1%29.png) ## Your breakdown report is generating now Your genius moves will be ready in about 1 minute. 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