--- description: Discover how Lean Labs helped ConnectPay enhance their growth strategy with innovative marketing, a new website, and effective lead generation to drive significant business results. image: https://www.leanlabs.com/hubfs/LL%20V4.1/LL%20Featured%20Image.png title: Case Study - ConnectPay --- Case Studies # ConnectPay ConnectPay delivers first-rate payroll solutions and the critical connections that help businesses owners spend less time on payroll, taxes, and compliance so they can go home on time. **What we did:** Growth Strategy / Design / Development / Lead Generation [View this website](https://www.connectpayusa.com) Discuss your project ![cpay screenshot](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/cpay%20screenshot.jpg?width=2916&height=1640&name=cpay%20screenshot.jpg) ![CP Switching@2x \(1\)](https://www.leanlabs.com/hs-fs/hubfs/CP%20Switching@2x%20(1%29.png?width=1440&height=726&name=CP%20Switching@2x%20(1%29.png) ![www.connectpayusa.com_why-connect-pay](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/CPAY/www.connectpayusa.com_why-connect-pay.jpg?width=2880&height=1640&name=www.connectpayusa.com_why-connect-pay.jpg) ![www.connectpayusa.com_workers-comp](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/CPAY/www.connectpayusa.com_workers-comp.jpg?width=2880&height=1640&name=www.connectpayusa.com_workers-comp.jpg) ![cpay screenshot](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/cpay%20screenshot.jpg?width=2916&height=1640&name=cpay%20screenshot.jpg) ![CP Switching@2x \(1\)](https://www.leanlabs.com/hs-fs/hubfs/CP%20Switching@2x%20(1%29.png?width=1440&height=726&name=CP%20Switching@2x%20(1%29.png) ![www.connectpayusa.com_why-connect-pay](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/CPAY/www.connectpayusa.com_why-connect-pay.jpg?width=2880&height=1640&name=www.connectpayusa.com_why-connect-pay.jpg) ![www.connectpayusa.com_workers-comp](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/CPAY/www.connectpayusa.com_workers-comp.jpg?width=2880&height=1640&name=www.connectpayusa.com_workers-comp.jpg) ![cpay screenshot](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/cpay%20screenshot.jpg?width=2916&height=1640&name=cpay%20screenshot.jpg) ![CP Switching@2x \(1\)](https://www.leanlabs.com/hs-fs/hubfs/CP%20Switching@2x%20(1%29.png?width=1440&height=726&name=CP%20Switching@2x%20(1%29.png) ![www.connectpayusa.com_why-connect-pay](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/CPAY/www.connectpayusa.com_why-connect-pay.jpg?width=2880&height=1640&name=www.connectpayusa.com_why-connect-pay.jpg) ![www.connectpayusa.com_workers-comp](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/CPAY/www.connectpayusa.com_workers-comp.jpg?width=2880&height=1640&name=www.connectpayusa.com_workers-comp.jpg) ![cpay screenshot](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/cpay%20screenshot.jpg?width=2916&height=1640&name=cpay%20screenshot.jpg) ![CP Switching@2x \(1\)](https://www.leanlabs.com/hs-fs/hubfs/CP%20Switching@2x%20(1%29.png?width=1440&height=726&name=CP%20Switching@2x%20(1%29.png) ![www.connectpayusa.com_why-connect-pay](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/CPAY/www.connectpayusa.com_why-connect-pay.jpg?width=2880&height=1640&name=www.connectpayusa.com_why-connect-pay.jpg) ![www.connectpayusa.com_workers-comp](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/CPAY/www.connectpayusa.com_workers-comp.jpg?width=2880&height=1640&name=www.connectpayusa.com_workers-comp.jpg) ![www.connectpayusa.com_contact___hstc=37741439.6f97326705193f8d7d56330d49879304.1708941501291.1713282969047.1713466817690.12&__hssc=37741439.686975.1713466817690&__hsfp=3738396570&hsutk=6f97326705193f8d7d56330d49879304&contentType=standard-p](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/CPAY/www.connectpayusa.com_contact___hstc=37741439.6f97326705193f8d7d56330d49879304.1708941501291.1713282969047.1713466817690.12%26__hssc=37741439.686975.1713466817690%26__hsfp=3738396570%26hsutk=6f97326705193f8d7d56330d49879304%26contentType=standard-p.jpg?width=2880&height=1640&name=www.connectpayusa.com_contact___hstc=37741439.6f97326705193f8d7d56330d49879304.1708941501291.1713282969047.1713466817690.12%26__hssc=37741439.686975.1713466817690%26__hsfp=3738396570%26hsutk=6f97326705193f8d7d56330d49879304%26contentType=standard-p.jpg) ![www.connectpayusa.com_problems-we-solve](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/CPAY/www.connectpayusa.com_problems-we-solve.jpg?width=2880&height=1640&name=www.connectpayusa.com_problems-we-solve.jpg) ![www.connectpayusa.com_](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/CPAY/www.connectpayusa.com_.jpg?width=2880&height=1640&name=www.connectpayusa.com_.jpg) ![www.connectpayusa.com_ \(1\)](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/CPAY/www.connectpayusa.com_%20(1%29.jpg?width=2880&height=1640&name=www.connectpayusa.com_%20(1%29.jpg) ![www.connectpayusa.com_contact___hstc=37741439.6f97326705193f8d7d56330d49879304.1708941501291.1713282969047.1713466817690.12&__hssc=37741439.686975.1713466817690&__hsfp=3738396570&hsutk=6f97326705193f8d7d56330d49879304&contentType=standard-p](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/CPAY/www.connectpayusa.com_contact___hstc=37741439.6f97326705193f8d7d56330d49879304.1708941501291.1713282969047.1713466817690.12%26__hssc=37741439.686975.1713466817690%26__hsfp=3738396570%26hsutk=6f97326705193f8d7d56330d49879304%26contentType=standard-p.jpg?width=2880&height=1640&name=www.connectpayusa.com_contact___hstc=37741439.6f97326705193f8d7d56330d49879304.1708941501291.1713282969047.1713466817690.12%26__hssc=37741439.686975.1713466817690%26__hsfp=3738396570%26hsutk=6f97326705193f8d7d56330d49879304%26contentType=standard-p.jpg) ![www.connectpayusa.com_problems-we-solve](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/CPAY/www.connectpayusa.com_problems-we-solve.jpg?width=2880&height=1640&name=www.connectpayusa.com_problems-we-solve.jpg) ![www.connectpayusa.com_](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/CPAY/www.connectpayusa.com_.jpg?width=2880&height=1640&name=www.connectpayusa.com_.jpg) ![www.connectpayusa.com_ \(1\)](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/CPAY/www.connectpayusa.com_%20(1%29.jpg?width=2880&height=1640&name=www.connectpayusa.com_%20(1%29.jpg) ![www.connectpayusa.com_contact___hstc=37741439.6f97326705193f8d7d56330d49879304.1708941501291.1713282969047.1713466817690.12&__hssc=37741439.686975.1713466817690&__hsfp=3738396570&hsutk=6f97326705193f8d7d56330d49879304&contentType=standard-p](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/CPAY/www.connectpayusa.com_contact___hstc=37741439.6f97326705193f8d7d56330d49879304.1708941501291.1713282969047.1713466817690.12%26__hssc=37741439.686975.1713466817690%26__hsfp=3738396570%26hsutk=6f97326705193f8d7d56330d49879304%26contentType=standard-p.jpg?width=2880&height=1640&name=www.connectpayusa.com_contact___hstc=37741439.6f97326705193f8d7d56330d49879304.1708941501291.1713282969047.1713466817690.12%26__hssc=37741439.686975.1713466817690%26__hsfp=3738396570%26hsutk=6f97326705193f8d7d56330d49879304%26contentType=standard-p.jpg) ![www.connectpayusa.com_problems-we-solve](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/CPAY/www.connectpayusa.com_problems-we-solve.jpg?width=2880&height=1640&name=www.connectpayusa.com_problems-we-solve.jpg) ![www.connectpayusa.com_](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/CPAY/www.connectpayusa.com_.jpg?width=2880&height=1640&name=www.connectpayusa.com_.jpg) ![www.connectpayusa.com_ \(1\)](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/CPAY/www.connectpayusa.com_%20(1%29.jpg?width=2880&height=1640&name=www.connectpayusa.com_%20(1%29.jpg) ![www.connectpayusa.com_contact___hstc=37741439.6f97326705193f8d7d56330d49879304.1708941501291.1713282969047.1713466817690.12&__hssc=37741439.686975.1713466817690&__hsfp=3738396570&hsutk=6f97326705193f8d7d56330d49879304&contentType=standard-p](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/CPAY/www.connectpayusa.com_contact___hstc=37741439.6f97326705193f8d7d56330d49879304.1708941501291.1713282969047.1713466817690.12%26__hssc=37741439.686975.1713466817690%26__hsfp=3738396570%26hsutk=6f97326705193f8d7d56330d49879304%26contentType=standard-p.jpg?width=2880&height=1640&name=www.connectpayusa.com_contact___hstc=37741439.6f97326705193f8d7d56330d49879304.1708941501291.1713282969047.1713466817690.12%26__hssc=37741439.686975.1713466817690%26__hsfp=3738396570%26hsutk=6f97326705193f8d7d56330d49879304%26contentType=standard-p.jpg) ![www.connectpayusa.com_problems-we-solve](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/CPAY/www.connectpayusa.com_problems-we-solve.jpg?width=2880&height=1640&name=www.connectpayusa.com_problems-we-solve.jpg) ![www.connectpayusa.com_](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/CPAY/www.connectpayusa.com_.jpg?width=2880&height=1640&name=www.connectpayusa.com_.jpg) ![www.connectpayusa.com_ \(1\)](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/CPAY/www.connectpayusa.com_%20(1%29.jpg?width=2880&height=1640&name=www.connectpayusa.com_%20(1%29.jpg) × ## Schedule a call Discuss your website needs and goals with an actual human to **dial-in an amazing plan** ![Book a meeting \(1\)-1](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/Book%20a%20meeting%20(1%29-1.png?width=1282&height=841&name=Book%20a%20meeting%20(1%29-1.png) ### Build out your website plan and pricing in **less than 2 minutes** [Build your project pricing](https://www.leanlabs.com/pricing) ## ConnectPay came to Lean Labs searching for help in scaling their business through marketing. Specifically, they needed breakthrough messaging in crowded industry dominated by big-name brands, a new website to generate qualified leads, and ongoing growth marketing services to bring in traffic and continuously optimize and grow their lead generation efforts. ![CPAY Graphic 3](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/CPAY/CPAY%20Graphic%203.jpg?width=3520&height=1365&name=CPAY%20Graphic%203.jpg) ![CP-testimonial](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/CP-testimonial.png?width=240&height=240&name=CP-testimonial.png) ![white stars](https://www.leanlabs.com/hubfs/LL%20v5/Images/white%20stars.svg) "Our results with Lean Labs have been great. Our organic search coming into the website has tripled. We have 10X page views on our blog posts, and new leads have tripled...” **Anne-Marie Byrd |** ConnectPay --- ###### MOCKUPS ![](https://www.leanlabs.com/hs-fs/hubfs/CP%20Switching@2x%20(1%29.png?width=1440&height=726&name=CP%20Switching@2x%20(1%29.png) ![](https://www.leanlabs.com/hs-fs/hubfs/DesktopCP1%20(1%29.png?width=1440&height=5081&name=DesktopCP1%20(1%29.png) ![](https://www.leanlabs.com/hs-fs/hubfs/Desktop_%20Cold%20v2CP1%20(1%29.png?width=1440&height=6157&name=Desktop_%20Cold%20v2CP1%20(1%29.png) ###### ASSETS ![CPAY Graphic 2](https://www.leanlabs.com/hs-fs/hubfs/LL%20V4.1/Case%20Studies/CPAY/CPAY%20Graphic%202.jpg?width=3520&height=2185&name=CPAY%20Graphic%202.jpg) ## Project Overview ### Introduction ConnectPay teamed up with Lean Labs to rebuild their SEO strategy, overhaul their blog, and finally turn their website into a reliable lead machine. The challenge? Their content wasn’t driving traffic. Their site didn’t tell a clear story. And their small but mighty team didn’t have the bandwidth to fix it alone. Our mission: Help ConnectPay break free from stale growth, improve their organic visibility, and make sure their site actually supported sales. **Here’s how we got it done.** ### The origin story ConnectPay is a payroll and tax compliance company built for small business owners who are tired of being ignored by the big guys. Their promise is simple: no voicemails during business hours, no tax notice fees, and real humans who actually pick up the phone. But their website didn’t reflect that. It was clunky, hard to navigate, and not doing much to bring in leads. The blog was underperforming. Their SEO strategy was dated. And they were ready to stop guessing and start growing. That’s when they brought in Lean Labs. ### The problem Like many growing companies, ConnectPay knew it needed to level up its website and content. However, it didn’t have the in-house team to do so and didn’t want to settle for a surface-level SEO cleanup. They needed a partner who could help them: * Modernize their SEO strategy * Drive real, compounding growth through organic search * Create helpful, human content that their customers actually want to read * And build a site that brought in leads (not just traffic) ### The results Lean Labs stepped in as a true partner, not just to improve rankings, but to build an organic marketing system that supported ConnectPay’s business from the ground up. Together, we: * **Tripled website leads** by improving calls-to-action and user journeys * **Overhauled SEO strategy** to focus on high-impact keywords and customer intent * **235% increase** in blog content that directly targeted their ICP by creating educational, search-optimized content that didn’t sound robotic * Continued efforts increased submissions and leads by **62% year-over-year** from 2023 to 2024. We didn’t just write keywords into pages — we brought the _why_ behind ConnectPay’s mission to life, resulting in **a refreshed website experience** that better told ConnectPay’s story. ## TAKE THE FIRST STEP ### Turn your marketing from a cost center into a self-funding growth machine. ![work](https://www.leanlabs.com/hubfs/LL%20v5/Icons/work.svg) ### Our work & results Hear what our clients have to say about their results. **Read our 5 star reviews on HubSpot.** [](https://www.leanlabs.com/approach/success) ![programs](https://www.leanlabs.com/hubfs/LL%20v5/Icons/programs.svg) ### Programs & pricing **Find out how much it costs** to work with us. We have various programs available starting at $2k per month. [](https://www.leanlabs.com/pricing) ![kevin](https://www.leanlabs.com/hs-fs/hubfs/LL%20v5/Images/kevin.png?width=64&height=64&name=kevin.png) ### Get your free strategy session Find out exactly what **we’d do if we were your growth team.** Select a day and time on the calendar. Request a meeting [ Request A Meeting![right arrow icon](https://www.leanlabs.com/hubfs/LL%20V4.1/icons/Right%20arrow.svg) ](https://cta-service-cms2.hubspot.com/web-interactives/public/v1/track/click?encryptedPayload=AVxigLKguQz1pHGVkA3wdiTS9EE1O5E3Ct1K0Z80gm18lqpbpOzOOhixlWF3vFwSXsk5ZFPTer64z0Z%2BsMdxMcIozeqRS%2FeTnT1Fi%2Fenbbx6QM4lYwwHLgnazScch60YGZ8O7N48nP3dy51Pb162YfiwSq4Ucdk22w3H648JgH6iTgejT3TgMXeeL19riQjd&portalId=275827) ### Ask AI about Lean Labs [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/chatgpt.svg) ChatGPT ](https://chat.openai.com/) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/googlegemini%201.svg) Gemini ](https://www.google.com/search?udm=50) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/perplexity%201.svg) Perplexity ](https://www.perplexity.ai/search/new) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/claude%201.svg) Claude ](https://claude.ai/new) [ ![](https://www.leanlabs.com/hubfs/LL%20v5/Images/Logos/copilot.svg) Copilot ](https://copilot.microsoft.com/) Ask AI ```json {"@context":"https://schema.org","@type":"VideoObject","contentUrl":"https://275827.fs1.hubspotusercontent-na1.net/hubfs/275827/LL%20V4.1/videos/ConnectPay%20Testimonial.mp4","dateModified":"2024-02-26T15:58:51.302Z","duration":"PT1M14S","height":1080,"name":"ConnectPay Testimonial","thumbnailUrl":"https://www.leanlabs.com/hubfs/LL%20V4.1/videos/ConnectPay%20Testimonial.mp4/medium.jpg","uploadDate":"2024-02-26T15:58:42.345Z","width":1920} { "@graph": [ { "@id": "https://www.leanlabs.com#organization", "url": "https://www.leanlabs.com", "logo": { "url": "https://www.leanlabs.com/favicon.ico", "@type": "ImageObject", "width": 60, "height": 60 }, "name": "Lean Labs", "@type": "Organization", "sameAs": [ "https://www.entities.org/entity/lean-labs", "https://www.linkedin.com/company/lean-labs", "https://www.crunchbase.com/organization/lean-labs-eed8", "https://twitter.com/leanlabs", "https://www.youtube.com/@LeanLabs1", "https://www.facebook.com/LeanLabs", "https://ecosystem.hubspot.com/marketplace/solutions/lean-labs", "https://clutch.co/profile/lean-labs", "https://www.g2.com/products/lean-labs/reviews", "https://opencorporates.com/companies/us_fl/P23000000218", "https://www.agencyspotter.com/lean-labs" ], "slogan": "We help companies on HubSpot Drive Growth", "address": { "@type": "PostalAddress", "postalCode": "34638", "addressRegion": "FL", "streetAddress": "16703 Early Riser Avenue, Suite 11", "addressCountry": "US", "addressLocality": "Land O' Lakes" }, "founder": { "name": "Kevin Barber", "@type": "Person", "sameAs": "https://www.linkedin.com/in/thekevinbarber", "jobTitle": "Head of Growth" }, "memberOf": { "name": "HubSpot Diamond Partner", "@type": "Organization" }, "knowsAbout": [ { "url": "https://www.leanlabs.com/solutions/answer-engine-optimization-agency", "name": "Answer Engine Optimization", "@type": "Thing" }, { "url": "https://www.leanlabs.com/solutions/growth-driven-design", "name": "Growth-Driven Design", "@type": "Thing" }, { "url": "https://www.leanlabs.com/solutions/loop-marketing", "name": "Loop Marketing", "@type": "Thing" }, { "url": "https://www.leanlabs.com/solutions/hubspot-projects", "name": "HubSpot", "@type": "Thing" }, { "url": "https://www.leanlabs.com/solutions/lead-generation-website", "name": "Lead Generation", "@type": "Thing" }, { "url": "https://www.leanlabs.com/solutions/website-redesign", "name": "Website Redesign", "@type": "Thing" }, { "url": "https://www.leanlabs.com/expertise/saas-marketing-agency-hubspot", "name": "SaaS Marketing", "@type": "Thing" }, { "url": "https://www.leanlabs.com/expertise/healthcare-marketing-agency-hubspot", "name": "Healthcare Marketing", "@type": "Thing" }, { "url": "https://www.leanlabs.com/expertise/fintech-marketing-agency-hubspot", "name": "Fintech Marketing", "@type": "Thing" } ], "description": "Lean Labs boosts marketing ROI for SaaS and B2B companies, driving significant growth through expert strategies, lead generation, and website optimization.", "contactPoint": { "url": "https://www.leanlabs.com/schedule/meeting", "@type": "ContactPoint", "email": "hello@lean-labs.com", "telephone": "+1-913-871-6500", "contactType": "sales" }, "foundingDate": "2007-08-10", "hasOfferCatalog": { "name": "Lean Labs Services", "@type": "OfferCatalog", "itemListElement": [ { "name": "Marketing x AI", "@type": "OfferCatalog", "itemListElement": [ { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/loop-marketing", "name": "Loop Marketing", "@type": "Service" } }, { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/answer-engine-optimization-agency", "name": "Answer Engine Optimization (AEO)", "@type": "Service" } }, { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/hubspot-website-schema-rocket", "name": "AEO Schema", "@type": "Service" } }, { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/aeo-genie", "name": "AEO Genie", "@type": "Service" } } ] }, { "name": "Web x AI", "@type": "OfferCatalog", "itemListElement": [ { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/lead-generation-website", "name": "Lead Gen Websites", "@type": "Service" } }, { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/websites", "name": "Website Design", "@type": "Service" } }, { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/growth-driven-design", "name": "Growth-Driven Design", "@type": "Service" } }, { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/website-redesign", "name": "Website Redesign", "@type": "Service" } }, { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/web-migrations", "name": "Website Migrations", "@type": "Service" } } ] }, { "name": "HubSpot x AI", "@type": "OfferCatalog", "itemListElement": [ { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/hubspot-projects", "name": "HubSpot Projects", "@type": "Service" } }, { "@type": "Offer", "itemOffered": { "url": "https://www.leanlabs.com/solutions/hubspot-breeze-agents", "name": "HubSpot Breeze Agents", "@type": "Service" } } ] } ] }, "numberOfEmployees": { "@type": "QuantitativeValue", "value": 12 } }, { "@id": "https://www.leanlabs.com#website", "url": "https://www.leanlabs.com", "name": "Lean Labs", "@type": "WebSite", "publisher": { "@id": "https://www.leanlabs.com#organization" }, "inLanguage": "en-US", "description": "Lean Labs boosts marketing ROI for SaaS and B2B companies through expert strategies, lead generation, and website optimization.", "potentialAction": { "name": "Request a Meeting", "@type": "Action", "target": "https://www.leanlabs.com/schedule" } }, { "@id": "https://www.leanlabs.com/approach/success/cpay", "url": "https://www.leanlabs.com/approach/success/cpay", "name": "ConnectPay Case Study", "@type": "WebPage", "about": { "@id": "https://www.leanlabs.com/approach/success/cpay#article" }, "isPartOf": { "@id": "https://www.leanlabs.com#website" }, "breadcrumb": { "@id": "https://www.leanlabs.com/approach/success/cpay#breadcrumb" }, "inLanguage": "en-US", "description": "How Lean Labs helped ConnectPay triple website leads, overhaul SEO strategy, and achieve a 235% increase in blog content performance with 62% year-over-year lead growth.", "dateModified": "2025-11-17T12:49:03.618Z", "datePublished": "2025-10-23T16:55:21.000Z", "isAccessibleForFree": true }, { "@id": "https://www.leanlabs.com/approach/success/cpay#breadcrumb", "@type": "BreadcrumbList", "itemListElement": [ { "item": "https://www.leanlabs.com/", "name": "Home", "@type": "ListItem", "position": 1 }, { "item": "https://www.leanlabs.com/approach/", "name": "Approach", "@type": "ListItem", "position": 2 }, { "item": "https://www.leanlabs.com/approach/success/", "name": "Success", "@type": "ListItem", "position": 3 }, { "name": "ConnectPay", "@type": "ListItem", "position": 4 } ] }, { "@id": "https://www.leanlabs.com/approach/success/cpay#article", "@type": "Article", "about": [ { "name": "SEO Strategy", "@type": "Thing" }, { "name": "Lead Generation", "@type": "Thing" }, { "name": "Payroll Solutions", "@type": "Thing" }, { "name": "Content Marketing", "@type": "Thing" } ], "author": { "@id": "https://www.leanlabs.com#organization", "@type": "Organization" }, "headline": "ConnectPay: How Lean Labs Tripled Leads and Overhauled SEO", "keywords": "case study, SEO strategy, lead generation, payroll, ConnectPay, organic search, content marketing, HubSpot", "publisher": { "@id": "https://www.leanlabs.com#organization" }, "inLanguage": "en-US", "description": "ConnectPay partnered with Lean Labs to rebuild SEO strategy, overhaul their blog, and turn their website into a lead generation machine, resulting in tripled leads and 62% YoY growth.", "dateModified": "2026-05-14", "articleSection": "Case Studies", "potentialAction": { "@type": "ReadAction", "target": "https://www.leanlabs.com/approach/success/cpay" }, "mainEntityOfPage": { "@id": "https://www.leanlabs.com/approach/success/cpay" }, "isAccessibleForFree": true } ], "@context": "https://schema.org" } ```