--- description: Check out how our branding and marketing strategy helped 48 Days launch an epic 10th anniversary of the best-selling book by... image: https://www.leanlabs.com/hubfs/LeanLabs.jpg title: Case Study - 48 days --- ###### Case Study # 48 Days ![devices-new@2x](https://www.leanlabs.com/hubfs/LLv2/images/case-studies/48days/devices-new@2x.png) ![](https://www.leanlabs.com/hs-fs/hubfs/LLv2/images/case-studies/48days/48Days_Logo_sq@2x.png?width=147&name=48Days_Logo_sq@2x.png) 48 Days helps high potential people find their true passion and the work they love. While net promoter scores were through the roof, sales were not. We were asked for the **brand/marketing strategy** that would turn things around. [Visit Website](https://www.48days.com/) ![](https://www.leanlabs.com/hs-fs/hubfs/LLv2/images/case-studies/48days/split-01@2x.jpg?width=1440&height=708&name=split-01@2x.jpg) ![](https://www.leanlabs.com/hs-fs/hubfs/LLv2/images/case-studies/48days/split-02@2x.jpg?width=1440&height=708&name=split-02@2x.jpg) ### Our objective Only weeks before the best-selling book, "48 Days to the Work you Love," had its 10th anniversary re-release, we were asked for a **branding+marketing strategy** to take 48 Days beyond 2015. Dan Miller, founder and lead author at 48 Days is a well-loved and respected career coach, life coach, and coach to coaches. Dan has helped more people find their passion than anyone else we can think of. Even so, 48 Days sales and marketing was not keeping up with expectations. We were asked to take a deep dive into their business, find out what needed to change, and develop a strategy to change it. After comprehensive research and audits, interviews and discovery, **we created a marketing blueprint** for 48 Days. This strategy session went well beyond a redesign of their website. It amounted to a revamp of their entire **brand experience**, and a **strategy blueprint** for future marketing. In 30 intensive days we delivered 48 Days the most detailed design and marketing blueprint we've ever created. We can't wait to see what they do with it! ## > “The team at Lean Labs is brilliant, with a unique sense of how to build deep, trusted relationships with our customers while increasing profitability.” ![Dan Miller](https://www.leanlabs.com/hs-fs/hubfs/blog_post_imgs/Dan%20Miller.png?width=64&height=65&name=Dan%20Miller.png) Dan Miller, President 48 Days ![](https://www.leanlabs.com/hs-fs/hubfs/LLv2/images/case-studies/48days/Bitmap@2x.png?width=974&height=2836&name=Bitmap@2x.png) ### Old vs new ![48 Days Before Image](https://www.leanlabs.com/hubfs/LLv2/images/case-studies/48days/old@2x.jpg) ![48 Days After Image](https://www.leanlabs.com/hubfs/LLv2/images/case-studies/48days/new@2x.jpg) ![](https://www.leanlabs.com/hs-fs/hubfs/LLv2/images/h-r.png?width=200&name=h-r.png) [View all case studies](/work) ![kevin-level-up](https://www.leanlabs.com/hubfs/images/kevin-level-up.png) [Previous case study **Driven Insights**](https://www.leanlabs.com/approach/success/driven-insights) [Next case study **CrowdFlower**](https://www.leanlabs.com/approach/success/crowdflower) ### Get **growth** Use these lean growth resources to create a plan that fits your goals. Our outsourced growth team is ready to help. 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